2017-YXZ-1000R-SS-6-8-16
Yamaha announced its 2017 lineup today, with the biggest headlining news being the introduction of the new 2017 YXZ1000R SS, or XYZ Sport Shift. The YXZ1000R SS follows in the footsteps of the 2016 YXZ1000R, which came on the scene boasting the side-by-side industry’s first “pure sport” model with its six-speed sequential gearbox. What makes the new 2017 SS different is the fact that it features an automatic clutch with paddle shifters to avoid the use of a clutch pedal.

Warn-Industries-Ascent-Bumper-6-3-16Clackamas, OR – To complement its Ascent Front Bumper lineup, Warn Industries has just released the Ascent Rear Bumper for full-size pickups. Like the front bumpers, the rear models offer exceptional durability, rugged good looks, and improved off-pavement capability for Chevrolet, Ford, and Ram pickup trucks.

2017-Ford-Raptor-Ecoboost-BFgoodrich-6-2-16
Much like the first incarnation of the Ford Raptor, the new Ecoboost-powered 2017 F-150 model will also feature a set of BFGoodrich tires specially developed for the off-road truck that Ford says will improve both on- and off-road performance of the truck.

Kawasaki-LogoIRVINE, Calif. – This year marks fifty years of Kawasaki Motors Corp., U.S.A.(KMC), and to kick off the party, Kawasaki is throwing a celebration: the Golden Anniversary Sales Event Open House, scheduled for the weekend of June 11-12. This weekend-long celebration is to thank Kawasaki’s devoted dealers and customers for 50 years of loyalty and support for the brand. Select dealers throughout the country will celebrate by hosting open house events, including demo rides. Check with your local dealer to see what fun they’ll be having.

SEMA-Logo-1-3-13DIAMOND BAR, CA – Results of the 2016 SEMA Board of Directors election are in, with Chris Douglas from COMP Performance Group, Kyle Fickler of Aeromotive Inc. and Les Rudd from Bob Cook Sales elected to serve on the board. While Fickler is a current SEMA Board member who was re-elected onto the group, Douglas and Rudd will join as the newest members of the group.

The complete list of 2016–2017 SEMA Board of Directors are:

2016-2017 SEMA Board of Directors

2017-Nissan-TITAN-Crew-V8-Gasoline-3-24-16
NASHVILLE, Tenn.
– To raise awareness for proper tire care and maintenance, Nissan is celebrating National Tire Safety Week from May 29 to June 4 by reminding vehicle owners of the significant role tires play in keeping them safe on the road.

Research conducted by the National Highway Traffic Safety Administration1 indicates a tire that is 25 percent below its recommended pressure is almost three times more likely to be involved in a tire-related crash than a properly inflated tire. Low tire inflation also costs vehicle owners money over the long term in reduced fuel economy and premature tire wear.

Toyo-Tire-Safety-Week-5-37-16
If you weren’t aware that National Tire Safety Week then you’re not alone. Fortunately Toyo Tires is in the business of knowing all things tire safety, and so they’ve produced a new video series highlighting important safety reminders and tire tips to check out before hitting the road this holiday weekend.

OR-Fab-DEF-GM-Skid-Plate-5-26-16
Chino Valley, AZ
– OR-Fab designed a heavy-duty 3/16-inch thick steel skid plate for the Diesel Exhaust Fluid (DEF) tank on 2011 to 2016 model Chevrolet/GMC 2500 and 3500 HD Duramax pickups. The skid plate protects the tank when the vehicle is subjected to off-road conditions and delivers piece of mind to anyone worried about damaging the tank while off-roading, or from debris that might be kicked up by the passenger side tire.

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SANTA ANA, CA. – (May 25, 2016)
– As the official shirt partner of Chelsea FC, Yokohama Tire Corporation (YTC) wants to give away a trip to the ultimate Chelsea FC fan. Through its latest contest, the Yokohama True Blue Fan Challenge, YTC will award one super fan and a guest a trip to see a match between the 2015 English Premier League champion and Liverpool FC at the Rose Bowl in Pasadena on July 27. Included in the grand prize are: $1,000 in spending money, tickets, hotel and airfare. Also included is a 2016-2017 Chelsea FC jersey signed by the first team squad.

Mickey-Thompson-2016-ROUSH-F150-Ford-5-19-16
Stow, Ohio
– Mickey Thompson Performance Tires & Wheels has collaborated with ROUSH Performance once again to create a one-of-a-kind 2016 Ford F-150.

The 2016 ROUSH F-150 features a set of unique ROUSH-M/T Metal Series 20-inch wheels and Mickey Thompson Baja ATZP3 all-terrain tires. This addition to the ROUSH lineup takes Ford’s new aluminum-bodied F-150 truck, and enhances it with a host of body components, ROUSH graphics, interior components and performance upgrades.