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The Ram 2500 Outdoorsman concept truck shows just how capable, and functional, a 2500 can be for off-roaders and hunters when outfitted with Mopar and aftermarket parts. Ram says this truck was inspired by its relationship with outdoors outfitter Mossy Oak who helped created the truck’s unique color that’s aptly called “Swamp Thing Green,” which features a blend of camouflage details incorporated into the hood, roof and lower body of the truck.

Dana unveiled The Ultimate Dana 60 axle yesterday at the 2014 SEMA Show for the JK Wrangler.

Dana unveiled The Ultimate Dana 60 axle yesterday at the 2014 SEMA Show for the JK Wrangler.

Toward the end of the day yesterday at the 2014 SEMA Show, Dana Holding Corporation introduced its newest axle for the Jeep Wrangler JK with The Ultimate Dana 60 front and rear axles.

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Eibach announced new All-Terrain-Lift and All-Terrain-Level performance suspension packages for the current generation of Jeep Wrangler JK and Jeep Grand Cherokee at the SEMA Show in Las Vegas today.

Brian Deegan unveiled his new Mickey Thompson Deegan 38 wheel line today at SEMA.

Brian Deegan unveiled his new Mickey Thompson Deegan 38 wheel line today at SEMA.

Fresh off his Pro 2 Championship in the Lucas Oil Off-Road Racing Series, Brian Deegan and Mickey Thompson announced today a new wheel line at SEMA. The new Deegan 38 wheels will be available in two different styles – Pro 2 Black and Pro 4 Black – for trucks, SUVs and Jeeps. Mickey Thompson says the new wheels are scheduled for availability in March 2015.

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Line-X has already enjoyed tremendous success as a franchiser of high-performance spray-on bedliners, but this week at the SEMA Show, the company announced that is expanding its Truck Gear line of aftermarket parts in a unique fashion that stays true to the company’s roots.

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It was the model that kick-started a thriving aftermarket suspension business four decades ago, so what better way for Skyjacker to commemorate its 40th anniversary than to build a clean example of a first-generation Ford Bronco and unveil it at the SEMA Show in Las Vegas today.

Amanda-THUMB-Products-SEMA-2014-11-5-14Amanda Products is pulling back the curtain on its unique design process that was used to develop automotive aftermarket prototype parts for the 2014 SEMA Show in Las Vegas, Nevada. The three-part story at http://www.amandaproducts.com/sema2014/ offers exclusive photos and interviews with designers, executives, engineers and product developers.

The first two parts of the Amanda Products Road to SEMA Story – INSPIRATION AND DESIGN – documented the brand’s journey from Global Media Award for its innovative SpeedHook™ at SEMA 2013 to development of more ingenious off-road products. Amanda Products brought the real-world feedback it had collected from off-road enthusiasts to intensive group ideation sessions, uniting executives, engineers and designers to generate new ideas for the brand.

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Driven Experience Driven to Fight Cancer trophy truck is proud to be participating in the first ever SCORE Baja 1000 Experience at the 2014 SEMA Show.  Drivers Andrew Hendricks, Jeff Humberson and Chuck Dempsey will be at the SMEA show SCORE Experience signing autographs as they prepare for the 47th annual Tecate SCORE Baja 1000.

The 2015 Chevy Silverado was given the Hottest Truck Award from SEMA.

The 2015 Chevy Silverado was given the Hottest Truck Award from SEMA.

LAS VEGAS (Nov. 4, 2014) – The winners of the 2014 SEMA Awards were announced today at the SEMA Show, recognizing the vehicles specialty-equipment manufacturers believe are the best for accessorization.

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LAS VEGAS – Nov. 4, 2014
– Falken Tire, a leader in high performance tire technology for both cars and trucks, has launched a new marketing strategy that will introduce the brand’s race-proven benefits to a much broader market segment of value-minded car, light truck and CUV owners. Executives are sharing details with dealers and media at the company’s all-new showroom style exhibit at the SEMA Show Nov. 4-7 (LVCC Booth 41013 South Hall).