Falken-Tire-Logo-10-10-14RANCHO CUCAMONGA, CA – Falken Tire, one of the most recognized full-line challenger tire brands, is heading to the 2014 SEMA Show with an all-new exhibit and consumer retail strategy. Already a leading brand among competition-minded consumers thanks to its deep motorsports roots, Falken is now focusing its sights on introducing all value-minded car and truck tire buyers to its product line.

To highlight its expanded tire portfolio as well as an entirely new collection of dealer tools and retail elements, Falken will sport a brand-new look for the 130,000+ automotive industry professionals expected at the November 4 – 7 SEMA Show in Las Vegas. Falken will unveil a new showroom-style exhibit at the Las Vegas Convention Center and attendees are invited to be the first to see it (Booth 41013 South Hall).

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MINNEAPOLIS — Polaris Defense, a division of Polaris Industries Inc. (NYSE: PII) is excited to announce the launch of the DAGOR™ ultra-light combat vehicle, at the 2014 Association of the United States Army Annual Meeting, in Washington, D.C. , Oct. 13-15. The DAGOR was designed and tested, and is now under contract and in production – all in less than two years – leveraging Polaris’ world class off-road engineering and design capability, to meet an emerging threat to SOF and light infantry forces.

Fab-Fours-Jeep-Jk-Tire-Carrier-10-9-14

Building on our reputation for the highest quality and design in the Jeep market, the Fab Fours 07-14 Jeep JK off-the-door tire carrier is the first ever “5-Point” system. The Dual rotating axis allows tire carrier to open with Jeep door while maintaining strength and durability. It is equipped with more accessory holes to better accommodate all attachment needs. Allows for High-Lift Jack Mount and Third-Brake Light attachments. It is fully adjustable to fit a range of tires and accommodates up to a 40-inch tire.

Off-Road-Expo-Logo-10-2-12POMONA, Calif. – The 2014 Lucas Oil Off-Road Expo powered by General Tire drew more than 67,000 fans to Pomona on October 4 and 5, up more than three percent over last year. Fans braved the Southern California heat to check out the hottest collection of off-road vehicles, products and accessories. From Red Bull motocross trials to hands-on off-road ride and drives, the annual event showcased 325 exhibitors, seven interactive demos and more than 10 acres of hands-on off-road fun, at Fairplex.

“The weekend was packed with off-road enthusiasts from all over the country and we are thrilled with the increased fan and exhibitor turnout this year,” said Off-Road Expo Marketing Manager Jessica Kirchner. “Both attendees and exhibitors were extremely pleased with this year’s event and we’re all looking forward to next year’s expo, set to take place October 3 and 4, 2015.”

Rancho-Ram-2500-10-7-14

The new Rancho competition radius arm suspension system for 2014 Dodge Ram 2500 4WD diesel trucks recently met all requirements of the U.S. Federal Motor Vehicle Safety Standard No. 126 – Electronic Stability Control Systems (FMVSS-126) test. Rancho also has released a new drop bracket sport system and a “Level It” kit for the popular diesel Dodge trucks.

Wrangler-Giveaway-Jeep-ORC

Suwanee, Ga. (October 7, 2014) Omix-ADA,a manufacturer of Jeep, truck and off-road accessories, announced today that it will use its Off Road Success Center (Booth #34000) at the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas on November 6 as the host site for the giveaway of a fully-loaded Jeep.

Omix-ADA-R-Lee-Ermey-10-6-14
Suwanee, Ga
– Omix-ADA, the world’s largest independent manufacturer and wholesaler of Jeep® parts and accessories, today announced that R. Lee Ermey, “The Gunny,” will serve as the company’s official celebrity spokesman.

Dragon-Fire-Off-Road-Expo-10-3-14
Chandler, AZ
— Summer may be winding down, but things are really starting to heat up for the Off-Road Expo in Pomona, CA on October 4-5. Stop by the DragonFire display to take the “Choose Your Ride” challenge, get some free swag, check out the Project X Ranger Crew featured on Destination Polaris and maybe even win a seat in a Pro Class UTV.

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Auburn Hills, Mich.
– The 2015 Ram 1500 is America’s most fuel-efficient pickup truck with its exclusive 3.0-liter V-6 EcoDiesel that packs 240 horsepower, 420 lb.-ft. of torque and 28 miles per gallon (mpg). Fuel economy and the exclusivity of the Ram 1500 EcoDiesel is being credited for Ram’s decision to increase the diesel powertrain mix to 20 percent of the total Ram 1500 production volume — double the initial expectation.

When the Ram 1500 EcoDiesel opened for orders earlier this year, Ram Truck received more than 8,000 requests within three days, which quickly filled the initial allocation for the exclusive powertrain.

Chevy-Reaper-9-28-14
DECATUR, Ind.
– The Reaper, a performance off-road edition of the 2014 Chevy Silverado pickup, is now available at select General Motors dealerships nationwide. Co-developed by Lingenfelter Performance Engineering and Southern Comfort Automotive, the specialty pickup truck offers drivers enhanced muscular styling, an eye-attracting street presence and amped-up off-road performance.