Portland, OR
– This year’s SEMA show boasted tons of new products across all segments of the aftermarket accessory world and PIAA was in on the mix. PIAA launched multiple new product lines received a great deal of attention in the LED lighting segment winning three Global Media awards. Since 2004 the Global Media Award have been a staple of the SEMA show. The judge’s opinions are highly regarded and respected around the world.


Tucker Rocky, Biker’s Choice is pleased to announce the addition of its new QBT 672 Mud Radial tire to the QuadBoss line of products. The company says the tire is manufactured with a directional tread design that is ready to tackle challenging terrain, and the new QBT 672 Mud Radial tires will fit for ATVs and UTVs.

BOLT-SEMA-New-Product-11-10-15MILWAUKEE – The new BOLT (Breakthrough One-Key Lock Technology) J-Mount Jeep hi-lift jack bracket mounting system was named a 2015 SEMA (Specialty Equipment Manufacturers Association) New Product Award winner in the Van/Pickup/Sport Utility category. With 16 different award categories, this popular annual competition recognizes outstanding achievements in the development of products being introduced to the specialty automotive aftermarket at the SEMA Show.

BOLT’s uniquely-designed Jeep accessory, the J-Mount, allows Jeep TJ and JK off-road enthusiasts to securely attach their hi-lift jack to the side of their vehicle for easy, vertical access, and features the one-key convenience of BOLT lock technology. This patented innovation permanently programs the lock to the Jeep owner’s vehicle ignition key, eliminating the need for extra keys.  Once the ignition key is inserted into the lock cylinder, spring-loaded plate tumblers move up and down and the first time the key is rotated, the cylinder is uniquely coded to that key.  An auto-return spring locks automatically when the key is removed.

– Polaris Industries Inc. (NYSE: PII) announced today they will be a Founding Partner of U.S. Bank Stadium and an official partner of the Minnesota Vikings.

Although we had a chance to test-drive the new diesel-powered Colorado recently at a press launch in Solvang, California, what we didn’t know then is exactly what the fuel economy would be, as the EPA testing wasn’t completed at the time. Today, the wait is over, as Chevrolet can lay claim to having the most fuel-efficient truck in the U.S. with its 31 mpg highway fuel economy for the two-wheel-drive version of the diesel Colorado.

– EnerSys kicked off a special discounted rate on ODYSSEY battery online orders during the 2015 Specialty Equipment Market Association (SEMA) Show. The promotional discount extends through November 30 and is applied automatically to each product in the online store, prior to checkout at shop.odysseybattery.com. The full line of ODYSSEY battery products is on display in booth no. 24875 at the 2015 SEMA Show, held Nov. 3-6 in the Central Hall of the Las Vegas Convention Center, Las Vegas, Nevada.

Dana unveiled a new axle for the Jeep Wrangler that expands the company’s extensive portfolio of aftermarket products with the introduction of The Ultimate Dana 44. Described as an improved-strength front axle for the Jeep Wrangler, Dana released the news at the 2015 Specialty Equipment Manufacturers Association (SEMA) Show at the Las Vegas Convention Center.

From left to right: Lonnie McCurry Sr., Curt LeDuc, Kyle LeDuc, Todd LeDuc and Lonnie McCurry Jr. stand in front of the new Skyjacker Suspensions trophy truck.

From left to right: Lonnie McCurry Sr., Curt LeDuc, Kyle LeDuc, Todd LeDuc and Lonnie McCurry Jr. stand in front of the new Skyjacker Suspensions trophy truck.

Today at the 2015 SEMA Show, Skyjacker announced a new partnership with the LeDuc family, including patriarch Curt and his sons Kyle and Todd. Skyjacker’s Lonnie McCurry Sr. and Jr. were on hand to make the announcement and introduce the racers, citing the company’s involvement with the family and their sponsorship and racing relations in the past.

Bilstein unveiled 13 new products and applications at the SEMA Show this week, including a range covers just about every market segment, specifically light truck and off-road offerings.


Toyota’s Tonka 4Runner concept is the definition of extreme SUV. Photo: Joey Augustin

We were fortunate to get a few sneak peeks of some of Toyota’s coolest concept trucks and SUVs leading up to the 2015 SEMA Show, but getting to see the Tonka 4Runner concept vehicle up close was a special treat – this thing is giant!