2015-DynoMax-Ford-F-150-11-11-14
Monroe, Mich.
– Available now at performance retailers nationwide, the new DynoMax® performance exhaust system for 2015 Ford F-150 3.5L V6/5.0L V8 trucks offers a combination of powerful performance and a smooth, deep tone. The new system improves horsepower by 16 and adds 19-ft. lbs. of torque.

A.R.E.-MX-Series-Lightbar-11-11-14MASSILLON, Ohio – A.R.E. Accessories, a leading truck cap and fiberglass tonneau cover manufacturer, has entered into a joint marketing partnership with LED light technology experts Rigid Industries(r).  This arrangement will provide both companies with opportunities to offer new and innovative products to A.R.E.’s consumer and commercial truck cap and tonneau cover audiences. The first product offering is a Rigid E-Series LED Light Bar available as optional equipment on A.R.E. fiberglass MX Series truck caps, which are available for most current model year pickup trucks in all cab and bed configurations. The MX Series cap sports an aerodynamic raised roof design that provides extra headroom and storage capacity, and has a full walk-in door option for easy rear access. The light bar will be factory installed on new caps, and can also be easily retrofitted to any existing A.R.E. MX Series truck cap.

A.R.E. and Rigid’s partnership grew out of both companies working together on a number of notable project truck builds, including the most recent award-winning vehicle, a 2015 Ford F-150 Extreme Sport project truck, which received a Ford Project Excellence Award and a Mothers(r) Choice Award at the Specialty Equipment Market Association (SEMA) show in November.

Chevy-Silverado-Polaris-ACE-11-11-14
The Chevrolet Silverado Polaris ACE concept shows that while Chevy’s full-size truck was designed for work, it also works hard to enable recreational interests. The outdoors-themed concept debuts at the SEMA Show this week and is paired with the new Polaris ACE – a revolutionary single-seat, sit-in off-road vehicle launched earlier this year.

2015-F-150-Side-Ford-ARE-SEMA-11-8-14
Although there were a handful of nice 2015 Ford F-150 builds at the 2014 SEMA Show, one of the first trucks that caught our attention was this unique, eye-catching blue truck built by Trent’s Trick Upholstery and A.R.E. Accessories. Based on a 2015 Ford F-150 Platinum 4×4 SuperCrew, the Extreme Sports Project Truck certainly garnered its share of attention at the show, as it was selected for the Top 10 Mothers Choice Award at the show.

WD-40-Jeep1-11062014

Here is your chance to win a true SEMA dream machine, the WD-40 Specialist Xtreme Machine.

1-ram-2500-outdoorsman-2014-sema-show-11-6-14
The Ram 2500 Outdoorsman concept truck shows just how capable, and functional, a 2500 can be for off-roaders and hunters when outfitted with Mopar and aftermarket parts. Ram says this truck was inspired by its relationship with outdoors outfitter Mossy Oak who helped created the truck’s unique color that’s aptly called “Swamp Thing Green,” which features a blend of camouflage details incorporated into the hood, roof and lower body of the truck.

Dana unveiled The Ultimate Dana 60 axle yesterday at the 2014 SEMA Show for the JK Wrangler.

Dana unveiled The Ultimate Dana 60 axle yesterday at the 2014 SEMA Show for the JK Wrangler.

Toward the end of the day yesterday at the 2014 SEMA Show, Dana Holding Corporation introduced its newest axle for the Jeep Wrangler JK with The Ultimate Dana 60 front and rear axles.

Eibach-Kit3-SEMA-14

Eibach announced new All-Terrain-Lift and All-Terrain-Level performance suspension packages for the current generation of Jeep Wrangler JK and Jeep Grand Cherokee at the SEMA Show in Las Vegas today.

Brian Deegan unveiled his new Mickey Thompson Deegan 38 wheel line today at SEMA.

Brian Deegan unveiled his new Mickey Thompson Deegan 38 wheel line today at SEMA.

Fresh off his Pro 2 Championship in the Lucas Oil Off-Road Racing Series, Brian Deegan and Mickey Thompson announced today a new wheel line at SEMA. The new Deegan 38 wheels will be available in two different styles – Pro 2 Black and Pro 4 Black – for trucks, SUVs and Jeeps. Mickey Thompson says the new wheels are scheduled for availability in March 2015.

LineX-1-11052014 copy

Line-X has already enjoyed tremendous success as a franchiser of high-performance spray-on bedliners, but this week at the SEMA Show, the company announced that is expanding its Truck Gear line of aftermarket parts in a unique fashion that stays true to the company’s roots.