Ford trucks earned top honors at the Texas Auto Writers Association’s 2016 Texas Truck Rodeo, with the all-new 2017 Ford F-Series Super Duty – the toughest, smartest, most capable Super Duty ever – being named “Truck of Texas,” the most prestigious award given at the 23rd annual competition.

Visalia, Calif.
– Hellwig Products teamed up with the top aftermarket manufacturers in the industry to build a one-of-a-kind 2016 Nissan Titan XD diesel overland truck and camper for the 2016 SEMA Show. The overlanding pickup truck will be equipped with a customized Lance Camper and will make its debut on November 1st, 2016 in the Hellwig Suspension Products Booth #34075.

Chandler, AZ
— Wether they are pro racers or pit moms, women are uniting this weekend to win the battle against breast cancer. Since 2005, the Mojave Off-Road Racing Enthusiasts (M.O.R.E.) Powder Puff event has been raising money and awareness to beat breast cancer. On Saturday, October 15, a full field of female racers head to the desert just outside Barstow, CA, to race towards a cure and once again DragonFire is proud to be participating.

Polaris-12-2-11Polaris Industries Inc. just announced this morning that it has agreed to purchase  Transamerican Auto Parts Company (“TAP”), a privately held, vertically integrated manufacturer, distributor, retailer and installer of off-road Jeep and truck accessories, for $665 million. In a press release sent out this morning, Polaris notes the purchase price implies “a multiple of approximately 9.0 times TAP’s EBITDA for the 12 months ended September 30, 2016.”

TAP sells and installs an extensive line of accessories for Jeep and truck enthusiasts, including products manufactured under its seven aftermarket brands that include Pro Comp, Rubicon Express, Smittybilt, Poison Spyder, G2, LRG and Trail Master. Transamerican Auto Parts is the largest retailer and installer in the North American market, selling through its own retail and on-line network while also supporting numerous independent accessory retailers/installers. In the last year, ending September 30, 2016, TAP has generated approximately $740 million in sales.

R-THUMB-Lee-Ermey-The-Gunney-SEMA-Show-10-10-2016Suwanee, Ga. – Omix-ADA and Rugged Ridge today announced show favorite, R. Lee Ermey, will appear again as a celebrity guest at the company’s Off Road Success Center in the Upper South Hall Lobby (booth #34000) during the 2016 SEMA Show in Las Vegas on November 1-4.

Ermey, best known for his landmark role as Gunnery Sergeant Hartman in the 1987 Stanley Kubrick film “Full Metal Jacket”, has become synonymous with the public’s image of a boisterous military drill instructor. Having served as an actual drill instructor in the U.S. Marine Corps, Ermey was later bestowed the honor of promotion to Gunnery Sergeant in 2002, the first time a retiree had received a promotion from the Marine Corps.

Off-Road-Expo-Logo-10-2-12INDIANAPOLIS, Ind. — The off-road nation came together last weekend at Fairplex in Pomona, Calif., to celebrate life off-road at the Lucas Oil Off-Road Expo powered by General Tire.

More than 73,000 fans were drawn to Southern California Oct. 1 and 2, 2016, to visit with more than 350 exhibitors showcasing the hottest products in off-road, participate in high-horsepower racing demos, meet racing celebrities and ride along on the off-road obstacle course in rigs equipped for the Rubicon Trail.

Off-Road Expo fan and industry attendance has continued to grow the last few years. With more than 10 acres of demos, exhibitors and experiences for the off-road enthusiast, Off-Road Expo is truly “Where The Off-Road Nation Comes Together.” This year’s event was the most heavily attended in years.

– BOLT Locks will host two special celebrity guests at BOLT’s Booth #33199, located on the top floor of the South Hall at the 2016 SEMA Show in Las Vegas.

Expanding its All Terrain X models, GMC announced today that the Duramax-powered Sierra HD will be offered for 2017. The Sierra HD All Terrain X will join the Canyon and Sierra 1500 this fall as the third model in the All Terrain X series (see our test of the Duramax Canyon in the ’16 Mid-Size Shootout).

Can’t afford the Mercedes-AMG 6×6? Maybe this Jeep Wrangler Tomahawk creation fits your budget.

 Jeep Compass Trailhawk

2017 Jeep Compass Trailhawk

Searching for new buyers with car-based Jeeps in 2006, DaimlerChrysler assumed the more obviously car-like of the two new Jeeps, the Compass, would be more popular. Square, boxy, and later to the party, the Patriot would fill in the gaps with a more male-centric demographic.