MINNEAPOLIS – Polaris Industries Inc. (NYSE: PII) today announced the introduction of a new product line adjacency, Polaris POWER™. This introduction supports Polaris’ strategy to continue driving growth through adjacencies, bringing innovative Polaris products to an entirely new product space. Three all-new digital inverter generators built for outdoor enthusiasts are the first products in the Polaris POWER line.
“Polaris continually explores adjacent product markets that complement our existing offerings and strengthen our brand,” said Steve Eastman, Polaris vice president of parts, garments and accessories. “Digital inverter generators provide a convenient and reliable power source for today’s outdoor lifestyle consumers. Our new family of Polaris POWER products offer rugged and portable designs which are perfectly suited to meet their power needs.”