Just as the 1994 Dodge Rams redefined pickup safety with the first driver-side air bags, Ram 2500 and 3500 lead the way for 2003 with the first heavy-duty pickup application of side curtain air bags. Dodge Ram Heavy Duty also offers the first power adjustable pedals (on both automatic and manual transmission equipped trucks), and pre-tensioning, constant-force seat belt retractors.

"The integrity and safety of the new Dodge Ram Heavy Duty trucks begins with their new frames," said Frank Klegon, Vice President, Truck Product Team. "These are the stiffest frames ever on a heavy-duty Ram and the extensive use of hydroforming has allowed us to design controlled crush zones into the frame rails and create much better levels of energy dissipation in a severe crash. This new frame also allows us to achieve handling and braking levels never seen before in a heavy-duty pickup."

Designed with a holistic safety approach, the all-new 2003 Dodge Ram Heavy Duty uses both conventional safety features, such as air bags, and combines them with accident avoidance features such as excellent steering, handling and braking. Standard anti-lock brakes, the largest brakes in its class and 17-inch wheels and tires-the largest standard wheels and tires on a heavy-duty pickup-all contribute to Dodge Ram's excellent safety capability.

"While advancements continue in the areas of air bags and energy-absorbing frames, accident avoidance systems are just as important for customer safety," said Michael Berube, Senior Manager, Safety Planning and Programs.

"With the new Dodge Rams, we have designed trucks that take handling and braking to new levels for heavy-duty trucks," added Berube. "They are equipped with standard ABS braking systems, the largest standard brakes and tires in the heavy-duty segment and all-new steering systems to provide the driver feedback and handling ability needed to avoid crashes. The adjustable pedals are also an important feature, as they allow drivers of all statures to optimize their seating position."

Also standard on Dodge Ram Heavy Duty are next-generation driver and front-passenger air bags. The passenger side air bag can be turned off on regular cab Rams to accommodate child seats. An air bag status indicator notifies occupants whether the right-side air bag has been deactivated.

The 2003 Dodge Ram Heavy Duty trucks also include standard Lower Anchors and Upper Tether for CHild (LATCH) anchorage system. The LATCH system works in conjunction with the compatible child seats to create improved child seat attachments.

2003 Dodge Ram Heavy Duty Safety Highlights: