Chandler, AZ — Yamaha purposely built the new Yamaha YXZ1000R to be a no-compromise “Pure Sports” machine. That is music to DragonFire’s ears! This company was founded on desert racing roots and we still feel the need for speed! In the case of racing, less is more, which was the design brief for our new RacePace front bumper for the Yamaha YXZ 1000R!

SCORE-Logo-12-5-11RENO, Nev., USA — Continuing to setting new viewing records with each issue with unique viewers from virtually all over the world, Issue No. 10 of the SCORE Journal, the colorful monthly on-line digital magazine of SCORE International and the five-race SCORE World Desert Championship, is now live on the SCORE website.

The digital magazine, which saw the audited total of unique viewers for SCORE Journal No.9 pass 1.77 million in unique viewers and nearly 900,000 in just the first five days live of the SCORE Journal No. 10, is a major element in the media expansion that SCORE has implemented for 2015 which includes its most aggressive national and international television packages, four new online video series, each with 26 episodes and a new consumer based SCORE website. The revamped SCORE website has reached 2.5 million monthly unique viewers.


ENSENADA, Mexico — Following two days of late registration, 242 total entries have been processed as official entries for Friday’s start of the internationally televised 48th annual Bud Light SCORE Baja 1000, the final round of the 2015 SCORE World Desert Championship.

Tomorrow morning, 242 race teams will embark on an epic off-road journey for the 2015 Bud Light SCORE Baja 1000. Covering more than 820 miles of treacherous terrain in Baja California, Mexico, the racers will begin and end their day at the start/finish line in Ensenada. Motorcycles and ATVs will begin the race at 6 a.m. with racers leaving in 30-second intervals, while the trucks, buggies and UTVs will leave five hours later at 11 a.m.

The unlimited Trophy Truck class will be first off the line at 11, and aside from the fame and the glory of taking home a SCORE Baja 1000 victory, there’s also a tight battle on the line for the class championship. Last year’s winner, Steven Eugenio, sits in fifth place in points but is essentially out of the running to defend his title this year, but he knows there’s still plenty on the line in tomorrow’s race.

Director Dana Brown (left) and SCORE President and CEO Roger Norman (right) after today's press conference for the 2015 SCORE Baja 1000.

Director Dana Brown (left) and SCORE President and CEO Roger Norman (right) after today’s press conference for the 2015 SCORE Baja 1000.

Following the great, and surprising to him, success of the first Dust to Glory movie, director Dana Brown has announced his plans to create another feature documentary based on Baja off-road racing in Dust 2 Glory, the current working title of Brown’s latest project. Although the plan has been in the works during the past year, thanks to a working relationship with SCORE, Dust 2 Glory has been green-lighted for production with initial filming scheduled to begin during tomorrow’s Bud Light SCORE Baja 1000.

Clackamas, OR
— Warn Industries encourages customers to utilize the consumer rebate program that runs through December 31, 2015.  With Fall here, it is time to prepare vehicles for winter weather conditions and off road adventures.  It is also a great time to upgrade an older winch to the new WARN ZEON Platinum winch line with a wireless control and remote clutch engagement.

Can-Am-Phoenix-Nascar-11-17-15PHOENIX, AZ – The November 2016 NASCAR Sprint Cup Series race at Phoenix International Raceway (PIR) will be known as the Can-Am 500, continuing the brand’s expansion into racing sponsorship. The race is scheduled for Sunday, Nov. 13, 2016.

“We are thrilled to partner with BRP to present the Can-Am 500 next November,” said PIR President Bryan R. Sperber. “There is a tremendous affinity for outdoor powersports among NASCAR fans, particularly in the desert southwest, that makes this a fantastic fit. The passion, energy and excitement synonymous with the Can-Am brand will be on full display throughout the Can-Am 500 race weekend as the Chase for the Sprint Cup comes to Phoenix.”

2015-SCORE-Baja-1000-Logo-9-30-15ENSENADA, Mexico — While deservedly grabbing the majority of the headlines will be the race for the season title in the marquee SCORE Trophy Truck division for 850-horsepower high-tech, unlimited production trucks, this week’s internationally-televised iconic 48th annual Bud Light SCORE Baja 1000 desert race will also include everyman racers from across the U.S. and around the world along with nearly two dozen cross-over racers from other motorsports disciplines as well as business leaders and entertainers.

Season finale of the five-race 2015 SCORE World Desert Championship, this year’s competition will be a loop race, starting and finishing in Ensenada, Baja California, Mexico, 65 miles south of the U.S. Border at San Diego.

4-Wheel-Parts-logo-6-16-15Compton, California – 4 Wheel Parts, the global leader in truck, SUV and off-road performance products has announced its most recent retail store acquisition in Virginia Beach, Virginia. The location, formerly Atlantic AutoSports, will bring the total of 4 Wheel Parts showrooms to 72 as the Transamerican Auto Parts subsidiary continues its ambitious national retail expansion.

Opening its doors in 2010, Atlantic AutoSports built a reputation for excellent quality and service while touting the message, “We install it all.” While retaining the same expert staff, the location will continue to provide superior service and installation from the leader in the off-road performance aftermarket while customers will realize the benefits of a larger selection of products to choose from, shopping online or by phone and convenient in-store pick-up. The location will also continue as an Adrian Steel dealer and installer, providing customers with “Work Ready” commercial van upfits.

SCORE-Logo-12-5-11RENO, Nev., USA — Mexico’s popular Gus Vildosola Jr, of Mexicali, who won the battle of attrition to capture the overall and SCORE Trophy Truck victory at the Rigid Industries SCORE Imperial Valley 250, presented by the city of El Centro, Calif., will be spotlighted during Sunday’s premier telecast of the race on the CBS Sports Network. The debut of the one-hour special will air on the CBS Sports Spectacular show at 9 p.m. (ET) on Sunday, followed multiple additional scheduled airings of the popular programming.

Round four of the five-race 2015 SCORE World Desert Championship started and finished in the Coyne Powersports Motorplex near Plaster City, Calif., 80 miles east of San Diego. The race featured classes for cars, trucks, UTVS, motorcycles and quads. They came from 17 U.S. States and four countries and endured temperatures that approached 110 degrees Fahrenheit.