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We were already aware of a 10-speed transmission being co-developed by Ford and Chevrolet, but we had not heard of any transmission possibilities featuring more gears. Ford has announced this new 10-speed will be used in the 2015 F-150 Raptor, but could there be other transmission options for its truck line in the future?

We ask these hypothetical questions after sister site AutoGuide.com recently uncovered a new patent document published on April 9th by the U.S. Patent and Trademark Office suggesting that Ford may be developing an 11-speed automatic transmission.

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Complement your Ford’s aggressive, good looks with Rough Country’s 6″ Radius Arm Lift Kit. Rough Country’s 6″ Lift Kit was engineered to retain the impressive Ford factory specs while bumping up performance and durability where it’s needed most. The result is an aggressive, lifted beast with a mean profile and balanced on and off-road ride quality.

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Fab Fours is proud to announce a new line of light weight bumpers: Vengeance Series. These premium steel, non-winch, sensor bumpers are engineered to be light weight and offer a sleek and stylish finish for both the front and rear of your vehicle.

Warn-Industries-Logo-5-29-13CLACKAMAS, OR – Laurel R. Smith has been named Vice President of Marketing for Warn Industries, Inc.  In that position, she will bring impressive experience in enthusiast product marketing as well as a history of successful product development and launches.

“We’re very fortunate to have a talented marketing person such as Laurel join the Warn team,” said John Stransky, president of Warn.  “She is a great fit for us, and Warn customers should benefit greatly from her background in developing products and marketing programs for enthusiasts of consumer products.”

Smith said that “Warn has a long history of leading the market with innovative products that excite customers.  I am thrilled to be joining the team and to become part of that legacy,” she added.

BFGoodrich-Logo-2-19-13GREENVILLE, S.C. – BFGoodrich Tires has named 25 champion racers and automotive enthusiasts to its prestigious 2015 BFGoodrich Tire Performance Team. This year’s group comprises elite motorsports superstars, key industry partners and market influencers, all of whom share the BFGoodrich Tires passion for driving.

The team will demonstrate the performance of BFGoodrich Tires in activities ranging from grassroots recreational events to the extremes of international motorsports competition, including on- and off-road racing, rock crawling, and custom car building.

“BFGoodrich enthusiasts demand high performance at every extreme, from a technical rock crawl to racing at more than 100 miles per hour on- or off-road,” said Duane Thomas, brand communications manager for BFGoodrich Tires. “BFGoodrich has defined and led this category for four decades. We are respected as experts among those who view tires and performance vehicles as the source of their adventures.”

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Westminster, Calif.
– In the automotive restoration world, few problems are more dreaded than hidden rust. Like an unseen cancer spreading from cell to cell, the corrosion weakens a car’s metal structure, and can be absolutely devastating if left unchecked. Grinding the paint off an unassuming pinhole of surface rust can reveal massive structural decay—a classic car owner’s worst nightmare.

Borla-Logo-4-8-15JOHNSON CITY, Tenn. – Borla Performance, the pioneer and leading manufacturer of stainless-steel performance exhaust systems, has announced a new strategic relationship with DRIVEN Public Relations, an award-winning international public relations and creative marketing agency specializing in all facets of communications,. With nearly 40 years in the performance aftermarket, Borla manufactures only the highest quality products that are engineered to withstand the destructive elements and conditions on the road, and are backed with a ‘Million-Mile Warranty.’ Borla and DRIVEN will work in partnership to develop an enhanced strategic public relations plan and media engagement strategy, in addition to building their branding, sports marketing and social media initiatives for 2015 and beyond.

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In another story from this year’s Easter Jeep Safari, we explored the notion that the Wrangler Africa Concept is toying with future changes we could see on the next-gen Wrangler. The Grand Cherokee Overlander Concept subtly does the same thing by exploring a tweak to the suspension system that Jeep hasn’t publicly done before.

The Africa concept explores ideas that we could see on the next-gen Wrangler.

The Africa concept explores ideas that we could see on the next-gen Wrangler.

Jeep knows its core audience well, and the brand has wisely viewed the Easter Jeep Safari as an opportunity to connect with its core audience. This is exemplified not only by Jeep’s presence here in Moab, but also by the drool-worthy concept trail rigs the brand brings out each year.

These Jeep concept vehicles are no doubt high on cool factor, but they also provide the opportunity for the company to gather valuable intel and customer feedback. One of the vehicles that may have asked the most questions, albeit very subtly, was one of the least flashy concepts of the bunch, the Wrangler Africa. The sand-colored paintjob of the Africa practically blends the Wrangler into the sandstone backdrop of Moab, and at first glance it’s easy to skip over this overland-style Wrangler and focus on the more flashy rigs like the Jeep Chief, Staff Car or Grand Cherokee Overlander. A closer look at the Africa, however, reveals there’s much at play here than meets the eye.

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Auburn Hills, Mich. – Ram, the “Official Truck” of the Academy of Country Music Awards, is inviting its owners and their trucks to help the brand break a Guinness World Records title for the largest parade of pickup trucks. The event is being held to honor the 50th anniversary of the ACM Awards, which will be broadcast live for the first time ever from AT&T Stadium in Arlington, Texas, Sunday, April 19, at 8 p.m. Eastern time/5 p.m. Pacific time on CBS.