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Phil and Jeremy Gerber with their 2015 Chevy Colorado

Diamond Bar, CA – Builders of SEMA Show vehicles will take center stage in the third annual SEMA Battle of the Builders competition. Introduced in 2014 to recognize and celebrate proven vehicle builders in all market segments, including hot rod, offroad and sport compact, the SEMA Battle of the Builders is considered to be the ultimate builder competition and is open now.

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BFGoodrich Tires unveiled its newest all-terrain tire, the KO2 T/A, back in 2014 to replace its long-standing KO all-terrain as its new flagship off-road tire. BFG just announced today that it is expanding its offerings for the KO2, a tire it hails as its “most advanced light truck tire ever.”

ARE-Nissan-Titan-XD-8-22-16MASSILLON, Ohio – A.R.E. Accessories is giving owners of the Nissan Titan XD pickup more choices in fiberglass truck caps.  The company’s popular CX Series and MX Series truck caps are now available for the 2016 Nissan Titan XD crew cab short bed pickup.  Both designs meet the needs of outdoor enthusiasts by offering secure storage, utility and flexibility for active lifestyles.

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DEARBORN, Mich.
– Ford, America’s truck leader, is offering consumers across the United States an opportunity to test drive the all-new 2017 Ford F-Series Super Duty – the toughest, smartest, most capable Super Duty ever.

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Nissan unveiled pricing today for its 2017 Nissan Titan, which will carry a starting MSRP of $34,780 for a V8 Titan Crew Cab S 4×2. Pricing news was followed up by even bigger news: all Titan trucks, including Titan and Titan XD, will be backed by a new five-year warranty.

2017 F-150 STX
Ford highlighting a new entry-level truck option with its new STX Appearance Package, which will be available for 2017 F-150 and Super Duty trucks. Ford says the STX Appearance Package builds on the success of the previous generation F-150 STX, but it will be the first time a Super Duty will be offered with an STX package.

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Editor’s Note: SEMA recently announced the 2016 recipients for its SEMA Memorial Scholarship and Loan Forgiveness Award Winners. See the list below, along with information regarding how to apply for 2017 awards.

Diamond Bar, CA – Recipients of SEMA scholarships are currently pursuing degrees in Accounting, Automotive Aftermarket, Automotive Technology, Biomedical Engineering, Business Management, Chemical Engineering, Computer & Information Sciences, Electrical Engineering, Graphic Design, Hospitality Industry, Industrial Arts, Industrial Engineering & Design, Marketing, Mechanical Engineering, Multimedia Journalism, Petroleum Engineering and Sports Management.

BlueRibbon-Coalition-NEW-Logo-6-21-16Editor’s Note: BlueRibbon Coalition and Sharetrails.org is looking to create its first fundraising event through social media, and it’s asking fellow off-roaders to help make it happen. Check out the recent press release on the drive below.

Sharetrails.org, BlueRibbon Coalition (BRC) is nearly 30 years old and to celebrate we want to try something new, our first ever online Fundraiser Challenge. We really need your help to make it work!

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It has long been the stereotype that pickup trucks are built for the tough types, the kind of people who can prepare the fields and plant the crops but aren’t clever enough to market them in the store with a catchy tagline.

It is no coincidence that these stereotypes exist, considering for many years trucks were simply measured by their toughness. How clever and intuitive its systems operated were of no concern, as long as the rig could do the job whenever it was called upon.

The Toyo Open Country C/T is one of two new tires available from Toyo.

The Toyo Open Country C/T is one of two new tires available from Toyo.

Toyo Tire just announced the addition of two new offerings to its Open Country lineup of truck and SUV tires, unveiling the Open Country Q/T Open Country C/T.