SEMA-SCORE-Virtual-Reality-Baja-1000-8-26-16

Visitors to the SEMA VR Experience will be able to sit in the cockpit of an 850-horsepower Trophy Truck with Baja 1000 champion Rob MacCachren.

Diamond Bar, CA – The hottest trends in Virtual Reality (VR) video and Augmented Reality (AR) video will take center stage at the 2016 SEMA Show, where Showgoers can view a series of automotive-themed experiential demonstrations and learn how the technology can be applied to all areas of automotive aftermarket product sales, marketing and development. Featuring live VR broadcasting, 360-degree video, and fully immersive VR and AR experiences, the SEMA VR Experience will be located in SEMA Central, one of the top locations of the SEMA Show found in the Grand Lobby of the Las Vegas Convention Center.

Erik-Miller-2016-Nitto-King-of-the-Hammers-2-5-16
ULTRA4 Racing and King of The Hammers (KOH) will premiere on NBC Sports today, August 25th, in a six-episode series titled “Journey to The Hammers” airing on Thursday nights. The series showcases ULTRA4 Racing: the drivers, the teams and the lifestyle, in a way that has never before been seen on television.

Dan-Luke-McMillin-Vegas-Reno-8-25-16
The Best In The Desert series, Vegas to Reno race, (V2R) is the longest off-road race in the United States. This year’s event was run over two days and included an additional 100 miles of brutal Nevada desert terrain.

SCORE-Logo-12-5-11ENSENADA, Mexico—SCORE International’s SCORE World Desert Championship will continue to have a major impact at the Lucas Oil Off-Road Expo at the Fairplex, in Pomona, Calif., to be held Saturday, Oct. 1 and Sunday, Oct. 2, the extensive SCORE Baja 1000 exhibit area in Building 5 will once again offer desert-racing fans the opportunity to interact with the top desert racing teams in the world while viewing the most radical motorsports vehicles ever developed.

Bryce-Menzies-Red-Bull-Jump-8-24-16
Coming fresh off the recent BITD Vegas to Reno race and off-site training for his big jump this weekend, Bryce Menzies and team headed to the ghost town in New Mexico where he will attempting his record-breaking jump this Saturday, August 27. Menzies will be launching his Pro 2 truck hundreds of feet in an attempt to break the off-road truck distance record of 332 feet.

BITD-Logo-Vegas-to-Reno-6-22-16
A record number of 343 race teams lined up Friday morning not far from Alamo, Nevada, to begin Race Day One of the General Tire Vegas to Reno The Long Way!!! presented by FOX. Race Day One, sponsored by McMillin Racing, stops overnight in Tonopah, Nevada. Race Day Two, sponsored by KC HiLiTES, resumes in Tonopah Saturday morning and heads north and finish in the town of Dayton, just south of Reno, Nevada.

LOORRS-Sparks-Eric-Barron-Mickey-Thompson-8-19-16

Eric Barron, Photo: Tyler West, Icon Vehicle Dynamics

Stow, Ohio – Team Mickey Thompson landed six podium spots during rounds 11 and 12 of the Lucas Oil Off Road Racing Series (LOORRS) competition this past weekend at the at Wild West Motorsports Park in Sparks, Nev.

BFGoodrich-Crandon-Barn-Off-Road-8-19-16
CRANDON, WISC.
– Celebrating the 40th anniversary of both its legendary All-Terrain T/A tire and the company’s first official entry into off-road racing at the 1976 SCORE Baja 500, BFGoodrich has been named “Official Tire” of Crandon International Raceway. Today’s partnership announcement not only expands BFGoodrich’s long relationship with the “Big House,” but is an integral component to this summer’s remodeling of its historic barn and the main entrance to the track’s highly popular “BFGoodrich PRO Pit” area of Crandon’s massive 400-acre facility.

TORC-UTV-Racing-Crandon-Off-Road-8-18-16
CRANDON, WISC.
– Adding even more firepower to an action-packed schedule, Crandon International Raceway has added two PRO UTV classes for the Labor Day weekend Off-Road World Championships. The announcement not only incorporates the recently added 1000cc TORC PRO Stock and PRO Mod UTVs to Saturday’s schedule, but also to Sunday’s Crandon World Cup event, part of the Red Bull Signature Series.

1-Sara-Price-Stadium-Super-Trucks-8-17-16
Los Angeles, Calif.
– Sara Price, professional Motocross and off-road champion, announced today that she has joined the UFD Racing team as a racer for Stadium SUPER Trucks (SST) competitions for the rest of 2016 and the full 2017 season. The announcement follows her recent impressive finish at SPEED Energy Stadium SUPER Trucks Presented by TRAXXAS at Honda Indy Toronto in July 2016. Price made history as part of her debut by being the first woman ever to start an SST event and first female to lead an SST race.