Lovell-Racing-King-of-Hammers-1-30-15

Editor’s note: Lovell Racing sent over its pre-race report for next week’s King of the Hammers race. Check it out below.

While we have been concentrating on the Baja and building a new TORC Pro 2 over the past few months, have no doubt, we are racing King of the Hammers. The event has kicked off our yearly campaign for the last 8 years running and has taken center stage once again. We are proud to announce that AMSOIL has become the official oil of King of the Hammers & Ultra 4 Racing. There are few better proving ground than Johnson Valley to validate such a product as oil.

Magnaflow-Colorado-Canyon-Exhaust-1-29-15
Rancho Santa Margarita, Calif. (January, 2015)
– General Motors has the small pickup truck essentially cornered in the US right now with its excellent Chevrolet Colorado and GMC Canyon. These two workhorses stepped in to fill the void left by the Ford Ranger after it was discontinued in 2012. They are capable machines, but GM seemingly didn’t spend much time giving them a distinctive sound to match their sharp looks and MagnaFlow is here to fix that.

Dick-Cepek-logo-1-26-15Stow, Oh. – Known as the original adventure tire brand for more than 50 years, Dick Cepek Tires & Wheels announced today a new sponsorship relationship with B.A.S.S. to include a role as supporting sponsor of the Bassmaster Elite Series and Opens Series as well as the B.A.S.S. Nation and Bassmaster College Series.

“’Prepare for Adventure’ is not just a company slogan, it’s a reflection of what fueled Dick Cepek’s product innovation when he launched a small product line in 1958 and it’s still the energy behind every product we make,” said Ken Warner, Vice President of Marketing for Dick Cepek Tires & Wheels. “Dick’s love of the outdoors as a true sportsman led to his development of truck tire and wheel products that really perform for outdoor enthusiasts – he wanted them to be the best. The Bassmaster organization and event competitors share that same spirit, and we’re proud to expand our relationship with the organization and the anglers this year.”

DynoMax-Logo-2-24-14Monroe, MI – DynoMax Performance Exhaust – the performance exhaust brand of Tenneco – has announced the 2015 DynoMax ULTRA4 race team that includes more than 75 teams, including four King of the Hammers “Kings” to date and dozens of other well known rock and desert racers.

As “The Official Performance Exhaust of ULTRA4 Racing,” race teams running specific DynoMax products also can qualify for an exciting race contingency program at several of the events during the upcoming 2015 Nitto King of the Hammers (KOH) race week.

Vision-Wheel-Locker-Style-420-1-29-15
Vision Wheel Locker style 420 is a dynamic addition to the company’s off-road collection for 2015. The one-piece aluminum wheels feature gloss black milled spokes and a timeless design that Vision says is rugged, sporty and tough.

Air-Lift-RAM-1500-1-28-15
Lansing, Mich.
– New load support solutions from towing safety experts Air Lift Company are available for the suspension system on 2009-2015 RAM 1500 half-ton pickup trucks. The LoadLifter 5000(tm) and LoadLifter 5000(tm) ULTIMATE are industry-leading air spring kits designed to improve ride quality, handling and safety when towing and hauling heavy loads.

Larry-Ragland-Mint-400-1-28-15
Las Vegas, NV
– The Mint 400 announced today that off-road racing legend  “Lightning” Larry Ragland has been named the Grand Marshal of the 2015 Polaris RZR Mint 400 presented by General Tire. Ragland has had a long and illustrious career in off-road racing, having won every major off road race overall, including The Baja 1000, Pikes Peak International Hill Climb, and The Mint 400. Well known for his smooth rally style driving, Ragland has more overall wins than any off-road racer in history. Larry will lead the third annual Mint 400 Vehicle Parade in the newly restored racecar he drove and won the 1986 Mint 400 in – down world famous Las Vegas blvd to Fremont Street East, kicking off the week of Mint 400 festivities.

Arie-Luyendyk-Jr-TORC-8-4-14
Charlotte, NC
– RSC Chemical Solutions (formerly Radiator Specialty Company) is expanding its relationship with Indianapolis-based Arie Luyendyk Racing (ARL) for the 2015 TORC: The Off-Road Championship season. Under the new deal, GUNK will continue as the primary sponsor of the #25 Pro-2 truck driven by Arie Luyendyk Jr, while LIQUID WRENCH will be the primary sponsor of the #21 Pro-Light truck driven by Cam Reimers.

BFGoodrich-MacCachren-Off-Road-1-26-15
GREENVILLE, S.C. –
On dirt and pavement, BFGoodrich Tires demonstrated its advanced technology and drove racers to championships across many disciplines during the 2014 motorsports season. Four tires developed with the racer in mind, the BFGoodrich Baja T/A KR2 desert tire, the new purpose built and custom grooved BFGoodrich All-Terrain T/A KR2  short course tire and the BFGoodrich g-force R1 and R1-S, highlighted a season that included 21 season championships.

Dick-Cepek-logo-1-26-15Known as the original adventure tire brand for more than 50 years, Dick Cepek Tires & Wheels announced today its sponsorship of the popular Deer & Turkey Expos produced by Field & Stream Outdoor Life.

“‘Prepare for Adventure’ is not just a company slogan, it’s a reflection of what fueled Dick Cepek’s product innovation when he launched a small product line in 1958 and it’s still the energy behind every product we make,” said Ken Warner, Vice President of Marketing for Dick Cepek Tires & Wheels. “Dick’s love of the outdoors as a true sportsman led to his innovation of truck tire and wheel products that really perform for outdoor enthusiasts. Supporting the Deer & Turkey Expos is something he would really be proud of, and we’re looking forward to a great series of events.”