Kawasaki-Motor-Corp-Logo-1-3-14Kawasaki Motors Corp., U.S.A. is announcing today that Steve Austin has joined the Kawasaki STRONG family as brand ambassador. Austin, a Pro Wrestling Hall of Famer, action movie star as well as TV and radio personality will be appearing in upcoming Kawasaki MULE™ PRO-series advertising and marketing campaigns. He will also be featured in Kawasaki’s online properties and make special appearances at upcoming events.

“Steven Austin is the perfect fit for the MULE PRO-series and the Kawasaki STRONG brand,” said Kawasaki Vice President of Marketing Chris Brull. “He can really put the family of machines to the test, especially on his ranch property in Texas, where the versatility, durability and strength of these rugged four-wheelers will shine through.”

BOLT-Hi-Lift-Jack-Lock-6-16-15
MILWAUKEE
– The new BOLT(r) J-Mount(tm) bracket mounting system allows Jeep TJ and JK off-road enthusiasts to securely attach their hi-lift jack to the side of their vehicle for easy, vertical access.

SEMA-Logo-1-3-13DIAMOND BAR, Calif. – Wade Kawasaki of the Coker Group has been elected the chairman-elect of SEMA and joins the newly elected Board members to help lead the association for the 2015–2017 term. Kawasaki fills the position held for the past two years by Doug Evans of Luken Communications. Evans will begin serving his term as chairman in July. The newly elected SEMA Board volunteers are Susan Carpenter of JR Products, Laurel Dasher of Powerteq and Dan Kahn of Kahn Media Inc. Jim Bingham of Winner’s Circle Speed & Custom Inc. and Nick Gramelspacher of Meyer Distributing were re-elected and will serve another term.
2015-2016 SEMA Board of Directors
Chairman of the Board: Doug Evans, Executive Vice President, Luken Communications
Chairman-elect: Wade Kawasaki, President, Coker Group

Apdaly-Lopez-King-Shock-Baja-500-6-10-15
Garden Grove, CA
– King Shocks takes the overall win in the 47th SCORE Baja 500 with Apdaly Lopez. The win earns King Shocks its third straight overall victory in the SCORE International Off-Road Racing Series. The SCORE season kicked off with Tavo Vildosola taking the overall win at the San Felipe 250. The Baja Sur 500 saw Apdaly’s RPM Racing and King Shocks teammate Lalo Laguna as the fastest overall driver on the 500-mile course. At the Bud Light SCORE Baja 500, it was Apdaly’s turn to outrun the field in a 500-mile Baja torture test. You might have seen the young Lopez taking a gold medal at the X-games behind the wheel of his Formula Off-Road Stadium Super Truck in 2014.
His X-games gold medal performance made him the youngest driver in X Games history to win a gold medal in a car or truck. He also became the first Mexican National to earn an X Games gold medal. Now he has a prestigious Baja 500 victory to add to his credentials.

Sheldon-Creed-X-Games-6-10-15
In front of the world’s largest stage in action sports, Sheldon Creed won his first X Games gold medal in Off-Road Truck Racing at X Games Austin.  After taking home the silver medal in 2014 and becoming the youngest driver (cars & trucks) to earn an X Games medal, the seventeen year old returned to Austin, TX to finish what he started in the previous years inaugural off-road event.

2015 Ram 1500 Rebel
June 9, 2015 , Auburn Hills, Mich. – The Ram 1500 continues to move forward with two mid-year 2015 offerings that carry into the 2016 model year – the Ram 1500 Rebel and Ram 1500 Laramie Limited.

The Ram 1500 Rebel brings a one-of-a-kind, off-road design to the full-size truck segment. The Rebel drops right into a core segment of the truck market with unique design cues and mechanical innovation backed by Ram Truck engineering.

Nitto-Auto-Enthusiast-Day-6-9-15
Cypress, Calif. (June 9, 2015) – Southern California is the birthplace of “car culture” as we know it today. Everything from traditional hot rodding to the emergence of the Japanese car culture in the US can trace its origins back to “SoCal.” Celebrating all of this history, Nitto Tire U.S.A. Inc., a leading manufacturer of off-road and street performance tires, created the Auto Enthusiast Day event – a free car show designed to bring together every facet of the automotive world in one place. Now in its third year, Auto Enthusiast Day promises to be the biggest one yet when it comes to Angel’s Stadium in Anaheim, California on August 1st.

Ram-Rebel-Toyo-Tire-6-9-15

CYPRESS, CA – Toyo Tire North America OE Sales (TNOE) announced today that the new Ram 1500 Rebel pickup will be exclusively outfitted with the brand’s best-selling product, the Toyo Open Country A/T II. Inside the truck’s cab, the tire’s unique tread design is embossed on both the front and rear passenger seats. A favorite among truck enthusiasts, the Open Country A/T II provides long tread life, exceptional all-season performance, an aggressive tread design, and a quiet ride.

BDS-F-250-Ford-Off-Road-6-6-15
Coldwater, MI
— BDS Suspension adds to its diverse lineup of 1-8″ suspension lifts for the late model Ford F250 Super Duty 4WD trucks with new 2.5″ Proride coil spring system allowing customers to get the most out of their truck’s suspension at a smaller height allowing the use of up to 35″ tires. This new system is specifically tuned for the F250 owner looking for a 2.5″ lifted and leveled stance with the on-road/off-road performance of dual rate coil springs.

Maradyne-Website-2015-6-6-15
CLEVELAND
– Maradyne High Performance Fans has launched an updated website to showcase the wide range of universal electric cooling fans available for cost-effective cooling power for high-performance vehicles or daily drivers.