Suwanee, Ga. (April 8, 2015) – Rugged Ridge® today introduced its all-new Exo-Top™ soft top and roof rack for 2007-2015 Jeep Wrangler JK. The Exo-Top™ is an innovative, industry-first design that combines the joy of top-down driving with the utility of a roof rack, taking convenience, function and style to new levels by enabling Jeep owners to conveniently lower, raise or remove the Jeep’s soft top with ease without having to unload any gear or cargo from the roof rack.
JOHNSON CITY, Tenn. – Borla Performance, the pioneer and leading manufacturer of stainless-steel performance exhaust systems, has announced a new strategic relationship with DRIVEN Public Relations, an award-winning international public relations and creative marketing agency specializing in all facets of communications,. With nearly 40 years in the performance aftermarket, Borla manufactures only the highest quality products that are engineered to withstand the destructive elements and conditions on the road, and are backed with a ‘Million-Mile Warranty.’ Borla and DRIVEN will work in partnership to develop an enhanced strategic public relations plan and media engagement strategy, in addition to building their branding, sports marketing and social media initiatives for 2015 and beyond.
DENVER – Chevrolet adds a sophisticated monochromatic look to the Silverado 2500 HD and 3500 HD with new Custom Sport editions, which debuted today at the Denver Auto Show.
RANCHO CUCAMONGA, CA – From local SCCA autocross events to the highest levels of North American road racing and off-road competition, Falken Tire has launched its most diverse and extensive motorsports program in the history of the company.
The racing action that Falken Tire fans have grown to love will continue, with the addition of several new initiatives targeted especially at grassroots motorsports enthusiasts. At the heart of Falken’s motorsports programs are the Falken AZENIS line of ultra-high performance tires and the Falken WILDPEAK line of Light Truck tires.
“Falken has built a reputation for performance both on the track and in the desert, and this will continue throughout 2015,” said Rick Brennan, executive director of marketing at Falken Tire. “After an action-packed first quarter, we’ve already enjoyed great success with both our AZENIS and WILDPEAK tires, and thanks to the dedication and talent of our teams and drivers we should not be strangers on the podiums for the remainder of the year. As always, the lessons we learn from competing on track and in the dirt will shape the next generation of Falken consumer tires.”
DETROIT – It is an annual rite of spring that means Opening Day is just around the corner.
A Velocity Yellow Corvette Z06 and a special Midnight Edition Silverado eased into their parking spaces high atop the Chevrolet Fountain behind centerfield in Comerica Park on Thursday. Each vehicle was lifted into place by crane – a three-hour process.
DETROIT – Whether it’s pulling up in front of a restaurant in the city or trailering a camper into the woods, the all-new 2015 GMC Canyon premium midsize pickup is right at home. Beginning today, an interactive Canyon Experience lets customers virtually “test drive” a Canyon in four lifestyle environments starting from their neighborhood – or anywhere else.
Dealer Services International (DSI) is proud to introduce the COMMANDO Jeep Wrangler concept vehicle. Inspired by the original Hendrick COMMANDO tactical vehicle, this dynamic on- and off-road performance platform was exclusively unveiled at the 2015 Easter Jeep Safari in Moab, Utah.
Story and Photos by Jaime Hernandez
Taking your Jeep to the next level has never been easier. The explosion in popularity of the four-door Wrangler Unlimited has spawned a massive offering of parts in the aftermarket. But instead of having to go through an outside party to modify your Jeep, Mopar’s new line of Jeep Performance Parts (JPP) offers upgradable options that you can have installed at your local dealership or performance parts shop.
Jeep knows its core audience well, and the brand has wisely viewed the Easter Jeep Safari as an opportunity to connect with its core audience. This is exemplified not only by Jeep’s presence here in Moab, but also by the drool-worthy concept trail rigs the brand brings out each year.
These Jeep concept vehicles are no doubt high on cool factor, but they also provide the opportunity for the company to gather valuable intel and customer feedback. One of the vehicles that may have asked the most questions, albeit very subtly, was one of the least flashy concepts of the bunch, the Wrangler Africa. The sand-colored paintjob of the Africa practically blends the Wrangler into the sandstone backdrop of Moab, and at first glance it’s easy to skip over this overland-style Wrangler and focus on the more flashy rigs like the Jeep Chief, Staff Car or Grand Cherokee Overlander. A closer look at the Africa, however, reveals there’s much at play here than meets the eye.
Jeep has a fiercely loyal following, and nowhere is this more apparent than at Easter Jeep Safari week in Moab, Utah. Packing the streets, the trails, the hotel parking lots and everywhere in between during the week of EJS are CJ-5s, 7s, TJ and YJ Wranglers, four-four JK Unlimiteds fitted with 32-inch tires up to 40s, and you’ll even see the occasional Comanche, Willys or Grand Wagoneer around town.