JRi-Shocks-Wildcat-X-Dunefest-7-14-15
Mooresville North Carolina, 7/14/15
– JRi Shocks is pleased to announce its partnership with the 2015 Oregon Dunefest as a participant in the first ever Vendor Camp experience.  As a part of Vendor Camp, JRi Shocks will be onsite and in the sand providing sales and support to event attendees while displaying its wide range of off-road and UTV products.

Lund-Terrain-HX-Steps-7-14-15
Buford, GA
– Lund has introduced a new line of steps to its existing lineup of nerf bars and running boards. The all-new Lund Terrain HX Step is an aggressively designed yet functional nerf bar that provides an off-road look while making it easier to get in and out of the vehicle.

Rugged-Ridge-Exo-Top-2-Door-JK-Wrangler-7-13-15
Suwanee, Ga.
– Rugged Ridge today announced the availability of its Exo-Top in new expanded applications for two-door 2007-2015 Jeep Wrangler JK. Previously only available for four-door Unlimited models, the two-door Exo-Top™ features the same innovative, industry-first design that combines open air functionality of a soft top with the utility of an integrated roof rack.

Warn-Winch-Promotion-7-13-15
Warn Industries encourages customers to utilize their winch sales promotion that runs from July 1st to August 31st. Consumers who purchase a qualifying truck or SUV winch, including the new WARN ZEON Platinum winch line, are eligible to receive a free WARN Medium Duty Winching Accessory Kit, a $200 value. Powersports customers who purchase a WARN ProVantage powersports winch are eligible to receive a free WARN Light Duty Accessory Kit, a $100 value.

Superlift-Chevy-Colorado-Lift-7-10-15

Superlift recently released its new Level-It 2-Inch leveling kit for the Chevrolet Colorado and GMC Canyon. The kit, available for both 4WD and 2WD models, provides a more level, aggressive stance while increasing the stability and decreasing the negative body-roll. Get rid of that nose-down factory rake and move up to a true truck enthusiast performance level.

Trans-Dapt-Oil-Pan-7-10-15

Whittier, Calif. – Internal combustion engines are a torrent of friction, fire and heat, and the only thing that keeps them running is proper lubrication.  Without a consistent flow of oil an engine will quickly suffer damage or worse, a catastrophic failure.  Unfortunately, this all-important fluid is housed in the most vulnerable part of your engine, and can easily be damaged by errant road debris or by bottoming out.  Luckily for owners of lowered and off-road vehicles, Trans Dapt Performance Products offers its Slam-Guard armored oil pans to save your engine from certain doom, and give you the confidence needed to keep moving down the road or trail.

SpeedStrap-Speed-Top-UTV-Cover-7-10-15
Newport Beach, CA
—SpeedStrap, a division of Piston Driven Manufacturing, has announced new applications in their popular range of SpeedTops bringing the total available to eight.

Dirt-2016_Toyota_Tacoma_TRD_Off-Road-1-12-15
Sister site AutoGuide.com and multiple outlets are reporting on leaked information from what appears to be a recent dealer meeting showing the starting pricing for the all-new 2016 Toyota Tacoma truck, a truck we will get the first chance to drive next month.

Transamerican-Auto-Parts-Off-Road-7-8-15Compton, California (July 8, 2015) – Transamerican Auto Parts is proud to introduce the “Life is Better Off-Road™” SEMA builder award. Launching this year at the 2015 SEMA Show in Las Vegas, Nevada, the “Life is Better Off-Road™” award is an annual industry prize awarded by Transamerican Auto Parts to the best presented, truly off-road capable truck, Jeep or SUV on display at the show.

This award is open to all off-road vehicle constructors and product manufacturers on display at the SEMA show and will be judged by an elite panel of industry experts. As the off-road performance category continues to grow in popularity at the annual event, the Transamerican Auto Parts “Life is Better Off-Road™” award will recognize the unique technological achievements and engineering advancements specific to the development of aftermarket products for off-road trucks, Jeeps and SUVs.

3 lines for WEB

March 1, 2016 marks the 50th anniversary of Kawasaki’s presence in America  As part of the commemoration of this corporate milestone, Kawasaki is pleased to introduce an all-new visual identity to the brand, which will be featured at dealerships nationwide this fall.