1-Jeep-Wrangler-Rubicon-Recon-2-9-2017
Although Jeep made an announcement at the start of this week for its new flagship Wrangler, its most capable off-roader was shown for the first time in person to journalists at the 2017 King of the Hammers today.

2018-Toyota-Tundra-TRD-Sport-2-9-2017
Toyota has just pulled the cover off a new Tundra offering today at the 2017 Chicago Auto Show, as the company will offers a 2018 Tundra TRD Sport model later this year.

2018-Toyota-RAV4-Adventure-2-9-2017
Focused on the outdoor and active enthusiast, Toyota unveiled the new 2018 RAV4 Adventure at the Chicago Auto Show today. The RAV4 Adventure will be offered in a front-wheel drive version with an automatic limited slip or an all-wheel-drive version with Dynamic Torque Control.

Modified TITAN PRO-4X project truck
The new half-ton Titan was unveiled this years a 2017 model, and for the upcoming Chicago Auto Show Nissan Motorsports built a one-off, blacked-out Titan Pro-4X Crew Cab model to highlight a host of cool Nissan Genuine Parts and Accessories.

Yamaha-bLU-cRU-Logo-2-8-2017
KENNESAW, Ga.
– Yamaha Motor Corp., USA, launches a new ATV / SxS bLU cRU Racing Support Program committing a potential total payout of $100,000 in race win bonuses for ATV and Side-by-Side (SxS) racers competing in select classes and series aboard Yamaha’s 2016 or newer YXZ1000R and YFZ450R models.

2017-CHevrolet-Colorado-ZR2-Pricing-2-8-2017
Chevrolet announced this morning the starting price for the new off-road version of its mid-size Colorado pickup, the ZR2. The starting MSRP for the 2017 Chevy Colorado ZR2 trim is $40,995 including a $940 destination fee.

2017 Ram 2500/3500 Heavy Duty Night
Just prior to the 2017 Chicago Auto Show, Ram is giving us a sneak peek of its new special-edition Night packages for its Ram 2500 and 3500 HD pickups. These new Night editions take the custom look first unveiled on the half-ton Ram 1500 last year and expands it to its three-quarter and one-ton models.

Teryx-Girls-2017-King-of-Hammers-2-6-2017
Lake Elsinore, CA –
The Teryx Girls (Sara Price “Driver” & Erica Sacks “Co-Driver”) have been thinking of Hammertown for the last 12 months looking to better their result from last year at the 2017 King of the Hammers, the toughest one day off-road race on the planet as the only all female team. The duo wowed the thousands of spectators in Johnson Valley, California last year as they sped through open desert and found unique lines through some of the technical rock crawling sections of the course. The King of the Hammers is a true test of (wo)man and machine.

Big-Wheel-Floor-Jack-2-3-2017

Building off of their industry-leading floor jack, Pro Eagle Products is kicking off 2017 with a bang with the all-new Big Wheel Floor Jack. “The Beast” is built off of the proven Pro Eagle 2-ton floor jack platform – a favorite of racers and garage mechanics alike. Instead of roller wheels, the Big Wheel version includes large diameter, non-pneumatic tires, which give users the ultimate capability without the worry about using their jack in multiple terrains. The Big Wheel Floor Jack is equally at home in the garage or in the desert, with it’s large wheels and full underbody skid plate.

Ford-Super-Bowl-Advertisement-2-3-2017
Ford released its commercial for this weekend’s 2017 Super Bowl ahead of the big game, and instead of focusing on any one product it highlights the future and present of Ford’s overall offerings.