TULSA, Okla. -- Dodge Trucks has signed on as the title sponsor for the 2006 Xtreme Bulls Ride Hard Tour, further expanding the manufacturer's leadership legacy in rodeo, a sport the company has supported since 1980.

"Dodge has been an integral part of Pro Rodeo for many years and we're pleased they wanted to further expand their presence in the sport by putting their name on the Xtreme Bulls tour," said Jim Wilburn, president and CEO of Winnercomm, which acquired the licensing rights to the PRCA's Xtreme Bulls Tour in 2005. Tulsa-based Winnercomm is one of the largest third party producers of programming for ESPN. The company originates a wide range of television coverage of professional rodeo for the PRCA and manages the ProRodeo Web site on ESPN.com.

The 2006 Dodge Xtreme Bulls Ride Hard Tour features 10 events strategically scheduled throughout the year at famous venues and in conjunction with some of the most prestigious rodeos in America. In Tulsa, the 2006 Dodge Xtreme Bulls Ride Hard Tour event will open The Jim Shoulders Great Western Weekend on Friday, May 12 at 8 p.m. and will feature the nation's top bull riders, including Matt Austin who captured the 2005 world champion bull riding title with record earnings of $320,766. The Tulsa Xtreme Bulls 2006 Ride Hard Tour event will be televised on ESPN on May 21 at 1 p.m. CT with a repeat airing on ESPN2 on May 28. Ticket information is available at the event's web site -- http://www.greatwesternweekend.com/ .

The 2006 Dodge Xtreme Bulls Ride Hard Tour will have 22 hours of programming coverage on ESPN and ESPN2, including three hours on Thanksgiving Day. ESPN currently reaches more than 90 million U.S. households; ESPN2 has more than 89 million household subscribers.

The remaining 2006 Dodge Xtreme Bulls Ride Hard Tour schedule and television airdates are:

Event: Clovis Rodeo, Clovis, CA
Date: April 27, 2006
Tickets: http://www.clovisrodeo.com/
Airdates: May 21 on ESPN at 1 p.m. ET; May 28 on ESPN2 at 1 a.m. ET.

Event: Jim Shoulders Great Western Weekend, Tulsa, OK
Date: May 12, 2006
Tickets: http://www.greatwesternweekend.com/
Airdates: May 21 on ESPN at 2 p.m. ET; May 28 on ESPN2 at 2 a.m. ET

Event: Reno Rodeo, Reno, NV
Date: June 15, 2006
Tickets: http://www.renorodeo.com/
Airdates: July 15 on ESPN at 2 p.m. ET; July 23 on ESPN2 at midnight ET

Event: 2006 Dodge Xtreme Bulls Ride Hard Tour, Lexington, KY
Date: June 30 and July 1, 2006
Tickets: http://www.ticketmaster.com/
Airdates: July 15 on ESPN at 3 p.m. ET; July 23 on ESPN2 at 1 a.m. ET

Event: Ellensburg Rodeo, Ellensburg, WA
Date: Sept. 2, 2006
Tickets: http://www.ellensburgrodeo.com/
Airdates: Oct. 15 on ESPN at 1 p.m. ET; Oct. 22 on ESPN2 at 1 a.m. ET

Event: Silver Spurs Rodeo, Kissimmee, FL
Date: Oct. 7, 2006
Tickets: http://www.silverspursrodeo.com/
Airdates: Oct. 15 on ESPN at 2 p.m. ET; Oct. 22 on ESPN2 at 2 a.m. ET

Event: FFA Convention, Indianapolis, IN
Date: Oct. 27, 2006
Airdates: Nov. 19 on ESPN at 2:30 p.m. ET; Nov. 23 on ESPN2 at
4:30 p.m. ET

Event: 2006 Dodge Xtreme Bulls Ride Hard Tour Finale, Indianapolis, IN
Date: Oct. 28, 2006
Airdates: Nov. 23 on ESPN2 at 6 p.m. ET; Nov. 26 on ESPN at 2:30 p.m. ET