Oslon says its IR Black SFH 4715S is the most powerful, single chip IRED available today.

Oslon says its IR Black SFH 4715S is the most powerful, single chip IRED available today.

Rigid Industries, a leader in forward projecting LED lighting, partnered with Osram Opto Semiconductors to provide tough, extreme tested products for its new off-road night vision lighting series – the E- and SR-series. These new Rigid infrared (IR) night vision lights complement the full line of Rigid’s visible LED off-road lights. Both versions feature Osram’s high quality, high reliability, infrared LEDs (IRED) and visible LEDs.

The new night visions systems from Rigid feature IR Oslon Black LEDs, supplied by Osram Opto Semiconductors because they are similarly tough with superior reliability. IR Oslon Black delivers IR illumination for night vision operation and, with more than 1W at 1A total optical flux,  it is the most powerful single chip, high power IRED available today.

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Drake Off Road is proud to announce the release of its new Billet Fuel Doors finished in all black for 2007-14 Jeep Wranglers. These new fuel door assemblies feature precision CNC machined closures with a smooth hinge mechanism and a strong magnetic retainer for easy opening and closing.

Mickey-Thompson-Logo-2-12-13STOW, OH – Mickey Thompson Performance Tires & Wheels’ new Baja MTZP3 tire has earned two 2014 SEMA Global Media Awards.

After reviewing more than 2,000 products at this year’s SEMA Show, journalist Mikhail Lastochkin of The Russian Federation’s Polny Privod 4×4 Magazine and journalist Perry Mack of Canada’s 4WDrive Magazine selected the Baja MTZP3 for these unique awards.

“The Baja MTZP3 is an incredible mud-terrain tire, and we were so pleased that it was selected by industry journalists to receive these special awards,” stated Ken Warner, Vice President of Marketing for Mickey Thompson. “This tire delivers rugged style, reliable performance in a variety of terrains, longer tread life and responsive handling on the street.

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While they won’t be available to the public until next April, Timberland Tires are already receiving plenty of attention, thanks to a customized 2015 Jeep Wrangler JK Sport at Omni United’s booth at the Specialty Equipment Market Association (SEMA) Show last week. Sporting a set of Timberland A/T 275/55 tires mounted on Black Rhino 20-inch wheels and the Timberland custom logo package, the Jeep underwent a $25,000 customization inside and out by Shoreline Motoring of Huntington Beach, Calif. Its rugged yet refined appearance reflects the active, outdoor lifestyle embodied by Timberland, and would look at home on a city street or on a dirt trail.

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Here is your chance to win a true SEMA dream machine, the WD-40 Specialist Xtreme Machine.

Dana unveiled The Ultimate Dana 60 axle yesterday at the 2014 SEMA Show for the JK Wrangler.

Dana unveiled The Ultimate Dana 60 axle yesterday at the 2014 SEMA Show for the JK Wrangler.

Toward the end of the day yesterday at the 2014 SEMA Show, Dana Holding Corporation introduced its newest axle for the Jeep Wrangler JK with The Ultimate Dana 60 front and rear axles.

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As if all of the exotic vehicles and money-don’t-matter projects aren’t enough to make SEMA Show visitors drool on their shoes, along come beautiful models to even further enhance the beauty of SEMA’s showroom floor.

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Eibach announced new All-Terrain-Lift and All-Terrain-Level performance suspension packages for the current generation of Jeep Wrangler JK and Jeep Grand Cherokee at the SEMA Show in Las Vegas today.

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Jeep always enjoys a massive presence at the SEMA Show in Las Vegas, and the 2014 edition is no different.

Bro-Dozer Supreme.

Bro-Dozer Supreme.

The SEMA Show covers more than 1.1 million square feet of space inside and outside of the Las Vegas Convention Center. Years ago the off-road market only occupied a small portion of the SEMA floor, but the last few years have seen a big surge.