Tread-Lightly-Thumb-9-22-14Salt Lake City, Utah — Tread Lightly!, the national nonprofit and leading organization supporting outdoor recreation, has launched the www.JoinTreadLightly.org URL to encourage increased membership in support of its 25th anniversary this year.

JoinTreadLightly.org is a direct link to the organization’s new member page where individuals can sign up for a range of memberships from $25 to $250 per year. Ninety percent of funds that Tread Lightly! raises go directly to supporting its mission of promoting responsible recreation through ethics education and stewardship initiatives.

Mickey-Thompson-Baja_STZ-2-24-15
STOW, OH – February 24, 2015
– The popular Baja STZ from Mickey Thompson Performance Tires & Wheels just got better. In addition to delivering excellent steering response, superior grip and great all-weather performance, the Baja STZ now carries a 50,000-mile limited tread wear warranty in the 48 contiguous United States, the District of Columbia and in Canada.

Jeep-Jamboree-Parker-2-23-15

Jeep Jamboree announced its first trip of the season for 2015, which will be the third annual Parker Arizona Jamboree on March 5th through 7th.

Warn-Zeon-Platinum-2-20-15
Clackamas, OR
– Warn Industries ZEON Platinum – the toughest, most technologically advanced truck and SUV winch on the trail today – is now available through WARN’s extensive worldwide dealer network. It is built for those who push the limits – with double the durability, 20% faster line speed, and extreme IP68-rated waterproofing. Key features include the world’s first remote controlled clutch, and the all-new Advanced Wireless Remote.  ZEON 10 Platinum, and ZEON 12 Platinum winches deliver 10,000 and 12,000 lb. (4536 and 5440 kg) capacities, and come with a steel rope and roller fairlead. ZEON 10-S Platinum features WARN® Spydura® Synthetic rope and a polished aluminum hawse fairlead.

Mickey-Thompson-Metal-Series-2-19-15
STOW, OH
– The new M/T Metal Series wheels from Mickey Thompson Performance Tires & Wheels are available now. The new wheel line features four impressive designs and five styles for today’s truck, SUV and Jeep enthusiasts,

2015 Jeep Wrangler Unlimited Sahara
According to a recent story from Automotive News, the next-generation Jeep Wrangler will not move to an independent suspension design and will retain floating solid axles. The next version of the Wrangler, expected to be a 2018 model that we should see in late 2017, will reportedly receive suspension updates to improve the SUV’s fuel economy and its on- and off-road ride.

LGA-GearWagon-125-Camper-2-11-15
COLORADO SPRINGS, Colo.
– Let’s Go Aero (LGA), manufacturer of innovative gear transport and outdoor lifestyle products, brings the RV experience to the small car owner with its ultra-lite and versatile GearWagon(tm) 125 Camper. A dual-purpose cargo and camping trailer weighing only 560 pounds, the GearWagon can be pulled by any vehicle including those with Class I, 1,000 pound tow ratings.

Fox-Shox-Logo-1-21-13SCOTTS VALLEY, Calif. — Fox Factory Holding Corp. (Nasdaq:FOXF) (“FOX”) today announced plans to expand its El Cajon, CA facility to create an Automotive Ride Dynamics Center of Excellence. A California Competes Tax Credit awarded in January 2015 will aid the expansion effort.

The California Governor’s Office of Business and Economic Development has awarded FOX with a California Competes Tax Credit Allocation of $1.7 million to be spread over the next four years and subject to certain in-state growth requirements. FOX will use the credit to help expand its El Cajon, CA facility into an ISO9001 certified, Automotive Ride Dynamics Center of Excellence (ARDCoE). Its ARDCoE campus will be designed from the ground up to support its current military and automotive business–such as its direct bolt-on suspension upgrades for on-road trucks with off-road capabilities–and with the ability to efficiently support future growth and demand.

SEMA-Logo-1-3-13DIAMOND BAR, Calif. – SEMA, the Specialty Equipment Market Association, is now accepting nominations for its Hall of Fame.

Created in 1969, the SEMA Hall of Fame is the most prestigious award presented to an individual by the association. It is designed to honor outstanding persons in the industry who have enhanced the stature of, or significantly contributed to, the industry and/or association’s growth.

Lovell-Racing-King-of-Hammers-2-11-15
Colorado Springs
– We have prepared for months, traveled for thousands of miles, and begged or borrowed our way to the start line of King of the Hammers – the ultimate extreme desert race. This is it, THE RACE that defines the sport. The struggle and focus is the same for every one of 130 KOH teams. As we inch forward and wait our turn for the green flag there is something however, that sets us apart. We have already raced. We have already faced the agony of mechanical failure in the previous days Legends class. We lead, we broke, and we thrashed to make overnight repairs. Where adrenaline is boiling over in trucks all around us, we groggily wait our turn. Our adrenaline spent the day before, we are happily immune to the last minute panic.