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While they won’t be available to the public until next April, Timberland Tires are already receiving plenty of attention, thanks to a customized 2015 Jeep Wrangler JK Sport at Omni United’s booth at the Specialty Equipment Market Association (SEMA) Show last week. Sporting a set of Timberland A/T 275/55 tires mounted on Black Rhino 20-inch wheels and the Timberland custom logo package, the Jeep underwent a $25,000 customization inside and out by Shoreline Motoring of Huntington Beach, Calif. Its rugged yet refined appearance reflects the active, outdoor lifestyle embodied by Timberland, and would look at home on a city street or on a dirt trail.

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Here is your chance to win a true SEMA dream machine, the WD-40 Specialist Xtreme Machine.

Dana unveiled The Ultimate Dana 60 axle yesterday at the 2014 SEMA Show for the JK Wrangler.

Dana unveiled The Ultimate Dana 60 axle yesterday at the 2014 SEMA Show for the JK Wrangler.

Toward the end of the day yesterday at the 2014 SEMA Show, Dana Holding Corporation introduced its newest axle for the Jeep Wrangler JK with The Ultimate Dana 60 front and rear axles.

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As if all of the exotic vehicles and money-don’t-matter projects aren’t enough to make SEMA Show visitors drool on their shoes, along come beautiful models to even further enhance the beauty of SEMA’s showroom floor.

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Eibach announced new All-Terrain-Lift and All-Terrain-Level performance suspension packages for the current generation of Jeep Wrangler JK and Jeep Grand Cherokee at the SEMA Show in Las Vegas today.

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Jeep always enjoys a massive presence at the SEMA Show in Las Vegas, and the 2014 edition is no different.

Bro-Dozer Supreme.

Bro-Dozer Supreme.

The SEMA Show covers more than 1.1 million square feet of space inside and outside of the Las Vegas Convention Center. Years ago the off-road market only occupied a small portion of the SEMA floor, but the last few years have seen a big surge.

Amanda-THUMB-Products-SEMA-2014-11-5-14Amanda Products is pulling back the curtain on its unique design process that was used to develop automotive aftermarket prototype parts for the 2014 SEMA Show in Las Vegas, Nevada. The three-part story at http://www.amandaproducts.com/sema2014/ offers exclusive photos and interviews with designers, executives, engineers and product developers.

The first two parts of the Amanda Products Road to SEMA Story – INSPIRATION AND DESIGN – documented the brand’s journey from Global Media Award for its innovative SpeedHook™ at SEMA 2013 to development of more ingenious off-road products. Amanda Products brought the real-world feedback it had collected from off-road enthusiasts to intensive group ideation sessions, uniting executives, engineers and designers to generate new ideas for the brand.

The 2015 Chevy Silverado was given the Hottest Truck Award from SEMA.

The 2015 Chevy Silverado was given the Hottest Truck Award from SEMA.

LAS VEGAS (Nov. 4, 2014) – The winners of the 2014 SEMA Awards were announced today at the SEMA Show, recognizing the vehicles specialty-equipment manufacturers believe are the best for accessorization.

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Suwanee, Ga.
– Omix-ADA, a leading manufacturer of high quality Jeep®, truck and off-road parts and accessories, today announced that it will feature seven unique Jeeps from its corporate collection at the company’s Off Road Success Center during the 2014 SEMA Show, November 4-7 in Las Vegas.