Omix-ADA-SEMA-Cares-Jeep-Build-10-23-14
Suwanee, GA
– Omix-ADA, a leading manufacturer of high quality Jeep®, truck and off-road parts and accessories, today announced its Off Road Success Center (Booth #34000) at the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 4 – 7, will showcase two unique Jeeps; one built in support of SEMA Cares that will later be auctioned for charity and the other to be used for a special giveaway promotion during the SEMA Show.

SEMA Cares Jeep Build
The SEMA Cares Jeep stands as a conversation piece at Omix-ADA’s Off Road Success Center and is designed to raise awareness for SEMA Cares charitable efforts within the automotive aftermarket. The SEMA Cares Jeep was bought using funds from Omix-ADA’s 2013 SEMA Cares donation and was customized through a collaboration between Omix-ADA and the Alex Xydias Center for Automotive Arts.

BOLT-JK-Hood-Lock-10-21-14
MILWAUKEE
– BOLT introduces an innovative new Hood Lock developed to protect valuable engine components of popular Jeep JK models. STRATTEC(r) Security Corporation created the BOLT Jeep JK Hood Lock in response to Jeep owner feedback.

BFG-Takes-On-Gravity-KO2-10-22-14
A few weeks back, Off-Road.com has the chance to travel to Northern Baja to test BFGoodrich’s newest tire, that All-Terrain T/A KO2, a tire that BFG hails as “our toughest all-terrain tire ever.”

Maradyne-CJ-Clayton-Off-Road-Fans-10-21-14CJ Clayton, national sales manager for Maradyne High Performance Fans, has over 25 years of automotive industry experience and a passion for performance, from dragsters and hot rods to off-road vehicles. An electric fan and engine cooling expert, he has outlined some points to consider about the benefits and selection of an electric cooling fan.

Electric cooling fans can deliver a number of important benefits to a wide range of vehicles and driving situations. Optimizing the air movement across the fins of the radiator is essential to prevent overheating, a task that electric fans can often handle better than engine-driven fans.

If your vehicle was always in constant motion, you probably wouldn’t even need a fan. Moving down the road would create enough ambient air flow and would be enough to cool down the car’s coolant. However, when your car stops at lights and occasionally gets stuck in traffic, the air flow assist that cooling fans provide becomes a necessity.

A key advantage of electric fans is increased engine cooling and improved air conditioning cooling at idle, when it is most needed. In addition, replacing an engine-driven fan can increase horsepower and improve fuel economy as the engine drag from turning the fan is eliminated. Electric cooling fans operate like any other electrically-powered accessory on the car. Its source of energy is the electrical system of the vehicle as supplied through the battery in conjunction with the alternator.

Tread-Lightly-Thumb-9-22-14Salt Lake City, Utah – Tread Lightly! appointed two new members to its Board of Directors at an annual meeting recently held at its headquarters in Salt Lake City, Utah.

The new board members are Andrew Hoit, Vice President of Sales at Falken Tire Corporation, a global performance tire manufacturer, and Mark MacGuinness, Vice President at Discount Tire Direct, the world’s largest independent tire and wheel retailer.

“Tread Lightly! is committed to protecting access to the great outdoors for the benefit and enjoyment of people of all ages, and our diverse board has a growing interest in the many issues currently impacting access to public and private lands and waters,” said Lori McCullough, executive director and board member for Tread Lightly!. “As a member based organization, Tread Lightly! is also committed to expanding our membership as we approach our 25th anniversary in 2015. We encourage everyone who enjoys the outdoors to consider a Tread Lightly! membership as a way to help support access to our public lands.”

Rob-White-JeepSpeed-BITD-Parker-10-20-14
Parker, AZ
– Judging by the constant flow of fans and interest of Jeepspeed vehicles on display in both General Tire booths at the Off-Road Expo in Pomona, Ca. the General Tire ATX Wheels Jeepspeed series looks stronger than ever. In 2015, it will offer even more action when the Jeepspeed Wrangler Trophy Series debuts. The Wrangler Trophy series will be run at three stops of the existing 2015 six race Jeepspeed series.

Cloakworks-metalcloak-10-16-14Rancho Cordova, CA – As part of Metalcloak’s ongoing commitment to building Game-Changing Customer Service for those passionate about Off-Road, the company officially opened the doors of CloakWorks 4×4, a licensed automotive repair facility (BAR #ARD277786) that will specialize in Full Service Jeep Customization.

Located in a prominent corner of Metalcloak’s 45,000 sq. ft. building in Rancho Cordova, California, CloakWorks 4×4 is the result of “carefully listening to customers and finding out what they need, what they want, and determining what Metalcloak can deliver,” says Matson Breakey, VP Marketing & Sales at Metalcloak. “That feedback has always been a critical part of Metalcloak’s growth and product development.”

Old-Man-Emu-Remote-10-16-14
Four years of extensive testing is now bringing racing technology to everyday applications in the form of new Old Man Emu shocks. These new shocks and coilovers offer internal bypass technology, with an external reservoir and on-vehicle adjustment for compression and rebound to suit varying loads and ride preferences.

Jeep Renegade Trailhawk Frostbite

Jeep Renegade Trailhawk Frostbite

Auburn Hills, Mich. – In anticipation of the 2014 edition of the Specialty Equipment Market Association (SEMA) show, Mopar released sketches of its modified Chrysler, Jeep, Dodge, Ram, and Fiat vehicles headed for the premier aftermarket tradeshow in Las Vegas. It’s not clear from the images exactly what modifications will be featured on each vehicle, but we do know there will be two Jeep Renegades (Frostbite and Rip Tied) and a Ram 2500 Outdoorsman truck.

Falken-Tire-Logo-10-10-14RANCHO CUCAMONGA, CA – Falken Tire, one of the most recognized full-line challenger tire brands, is heading to the 2014 SEMA Show with an all-new exhibit and consumer retail strategy. Already a leading brand among competition-minded consumers thanks to its deep motorsports roots, Falken is now focusing its sights on introducing all value-minded car and truck tire buyers to its product line.

To highlight its expanded tire portfolio as well as an entirely new collection of dealer tools and retail elements, Falken will sport a brand-new look for the 130,000+ automotive industry professionals expected at the November 4 – 7 SEMA Show in Las Vegas. Falken will unveil a new showroom-style exhibit at the Las Vegas Convention Center and attendees are invited to be the first to see it (Booth 41013 South Hall).