Chandler, AZ — Yamaha purposely built the new Yamaha YXZ1000R to be a no-compromise “Pure Sports” machine. That is music to DragonFire’s ears! This company was founded on desert racing roots and we still feel the need for speed! In the case of racing, less is more, which was the design brief for our new RacePace front bumper for the Yamaha YXZ 1000R!

Clackamas, OR
— Warn Industries encourages customers to utilize the consumer rebate program that runs through December 31, 2015.  With Fall here, it is time to prepare vehicles for winter weather conditions and off road adventures.  It is also a great time to upgrade an older winch to the new WARN ZEON Platinum winch line with a wireless control and remote clutch engagement.

Can-Am-Phoenix-Nascar-11-17-15PHOENIX, AZ – The November 2016 NASCAR Sprint Cup Series race at Phoenix International Raceway (PIR) will be known as the Can-Am 500, continuing the brand’s expansion into racing sponsorship. The race is scheduled for Sunday, Nov. 13, 2016.

“We are thrilled to partner with BRP to present the Can-Am 500 next November,” said PIR President Bryan R. Sperber. “There is a tremendous affinity for outdoor powersports among NASCAR fans, particularly in the desert southwest, that makes this a fantastic fit. The passion, energy and excitement synonymous with the Can-Am brand will be on full display throughout the Can-Am 500 race weekend as the Chase for the Sprint Cup comes to Phoenix.”


Tucker Rocky, Biker’s Choice is pleased to announce the addition of its new QBT 672 Mud Radial tire to the QuadBoss line of products. The company says the tire is manufactured with a directional tread design that is ready to tackle challenging terrain, and the new QBT 672 Mud Radial tires will fit for ATVs and UTVs.

San Diego, CA
– Motorsports production powerhouse Mad Media led by directing team “The Martelli Brothers” announced premiere dates for their documentary style TV shows on The Polaris RZR Mint 400 presented by General Tire and the Polaris RZR UTV World Championship presented by UTVUnderground.com. Both will premiere on NBC Sports in December closing out the season of off-road racing.

– Polaris Industries Inc. (NYSE: PII) announced today they will be a Founding Partner of U.S. Bank Stadium and an official partner of the Minnesota Vikings.


Valcourt, Québec – Can-Am X-Team members wrapped up their Grand National Cross Country season in dominating fashion, winning six classes, the SxS overall and securing two Pro class championships at the Ironman event in Indiana. Can-Am Maverick 1000R pilot Kyle Chaney and Renegade X xc 800R racer Bryan Buckhannon successfully repeated as XC1 Pro SxS and 4×4 Pro ATV class champions, respectively.

– Since Polaris launched its T.R.A.I.L.S. Grant Program in 2006, the company has donated more than $1.7 million to ATV and ORV clubs, associations and grassroots groups across the United States to ensure the future of safe, legal and accessible ATV riding. This past September, Polaris awarded its 200th grant, highlighting the breadth of the program and the extent of its impact on the riding community.

Mad Media and UTVunderground.com today launched the newest video in the XP1K series with “XP1K3.” This third installment of the film series, which features three-time off-road champion RJ Anderson driving a Polaris RZR XP Turbo, is produced by Mad Media led by the directing team of the Martelli brothers. The video was launched today after its debut at Polaris Camp RZR West, in Glamis, California, over the weekend.

BFGoodrich-Logo-2-19-13GREENVILLE, S.C. – BFGoodrich Tires returns to the 2015 SEMA show in Las Vegas to demonstrate its off-road racing leadership and heritage through its partnership with SCORE International Racing and unique interactive activities.

BFGoodrich Tires will host the one-of-a-kind Pit Crew Challenge outside its booth at the SEMA Score Baja Experience in the Silver Lot outside of the South Hall of the Las Vegas Convention Center, running from Tuesday, Nov. 3, through Thursday, Nov. 5. Each two-member team will compete against the clock, and other teams, by conducting a controlled pit stop and testing their skills in changing BFGoodrich Baja T/A® KR2 race tires and simulating a fuel stop on a SCORE Baja 1000 Class 10 buggy. The event will feature appearances by several BFGoodrich Performance Team members who are made up of professional racers, tuners and enthusiasts throughout the week.