The Ram Truck brand will “Dominate the Field” May 7 at this year’s 142nd running of the Kentucky Derby. For the seventh consecutive year, Ram is the “Official Truck” of Churchill Downs and the Kentucky Derby and the exclusive automotive partner.
Ram made the first big splash in the truck realm at the 2017 Chicago Auto Show today, as the company unveiled its new 2017 Ram Power Wagon that gets updated exterior and interior updates. The new Power Wagon will join the new 4×4 Off-road Package in the Ram truck lineup for 2017.
London – Fiat Chrysler Automobiles (FCA) recently responded to a lawsuit from two U.S. dealers located in Illinois and Florida, refuting the claims and debunking the lawsuit. The named defendants are FCA US LLC (“FCA US”) and FCA Realty LLC. The dealer plaintiffs are two dealerships of the larger Ed Napleton Automotive Group.
Auburn Hills, Mich. – Mopar Vehicle Protection (MVP), the service contract division of FCA US LLC, recently launched new vehicle protection plans that offer a combination of features and benefits not currently available in the marketplace.
The Mopar “Complete 360″ plans provide vehicle owners hassle-free protection for 5 years/60,000 miles or 6 years/75,000 miles.
New York – More than 25 Ram trucks will kick off the holiday season in style as they tow all the floats in the 89th annual Macy’s Thanksgiving Day Parade, Thursday, Nov. 26, in New York City. Through a newly formed partnership, Ram is the Official Truck of the Macy’s Thanksgiving Day Parade.
The Mopar brand has brought out a number of vehicles highlighting production and concept parts and accessories at the SEMA Show today, but the truck crowd will be most interested in the Ram Rebel X, a concept version of the Ram Rebel that takes its off-road and performance to another level.
After two days of challenging on- and off-road driving, TAWA members voted for the best-performing vehicles and FCA US brands secured eight of 24 awards, the most of any manufacturer at the event.
Tapping into the natural instinct of truck owners to lend a helping hand to family, friends and neighbors when a need arises, Ram Truck has launched “Ram Nation” to help its owners and dealers come together for disaster relief and community service initiatives.