Ron-THUMB-Burgundy-Dodge-10-10-13The Dodge brand and Paramount Pictures have teamed up in a groundbreaking co-branded marketing collaboration that casts legendary news anchor “Ron Burgundy” as the new face of the new 2014 Dodge Durango as the automotive brand launches a multifaceted advertising and marketing campaign in advance of the holiday release of the upcoming film “Anchorman 2: The Legend Continues.”

Will Ferrell reprises his comedic role as Ron Burgundy, the boastful news anchorman, in a robust campaign which debuted from Dodge on Saturday, October 5. The integrated cross-promotion marketing campaign marks the first time a movie studio and brand tie-in has utilized starring talent, in character, to create original long and short form content. The co-branded promotional advertising campaign will span television, print, digital and social media. It debuted across television and online on Saturday, October 5.  The new 2014 Dodge Durango arrives in dealerships in North America this month. “Anchorman 2: The Legend Continues” releases nationally in theaters December 20, 2013.

20 Mopar-modified Chrysler, Jeep, Dodge, Ram, Fiat and SRT vehicOctober 8, 2013, Auburn Hills, Mich. – It’s SEMA season. Today Chrysler Group LLC released sketches of select Mopar-modified vehicles that are headed for the Specialty Equipment Market Association (SEMA) show in Las Vegas. The show takes place Nov. 5-8 at the Las Vegas Convention Center.

“We developed these Mopar-modified vehicles to inspire ultimate customization,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “With catalogs full of proven, quality-tested performance parts and accessories, Mopar is a one-stop shop for factory-engineered personalization.”

BDS-Suspension-Dodge-Ram-9-4-13Coldwater, MI — BDS Suspension ups the ante with new 3″ performance suspension systems for late model Dodge Ram 2500/3500 truck. If you want to improve off-road trail performance without sacrificing on-road drivability this system is designed for you allowing you to install up to 35” tires.

The kit features diesel or gas specific ProRide coil springs. Gas vehicles utilize single rate coils for improved ride quality while the diesel trucks feature the newly released dual rate coil springs for impressive performance across all terrains.

New heavy duty tubular upper and lower control arms reposition the front axle and adjust for proper caster and pinion angles. The arms feature durometer specific polyurethane bushings with greasable ends to long lasting performance.

Chrysler-Diffs-Cover-6-27-13-FullNORTH BRANCH, Minn. — Over the last 40 years, millions of Chrysler, AMC, and Jeep vehicles have used these differentials, propelling these high-performance vehicles to victory on the street, in drag racing, and other forms of racing. After years of use, these differentials require rebuilding, and of course aftermarket suppliers offer ring and pinion and other parts to upgrade these axles.

In this Workbench series title, the focus is on the disassembly, inspection, and step-by-step rebuild of the most popular high-performance differentials. Axles and differentials are not incredibly complex components, but there are some specific steps to follow for rebuilding, upgrading, and setting them up properly, and this book demystifies the process
and explains it in detail. A book dedicated to the Dana, Chrysler with and without Sure-Grip, and AMC axles has never been published before.

This book will also feature extensive gear and application charts, so the reader selects the correct gear ratio for a particular vehicle and application. Special coverage is therefore dedicated to ring-and-pinion gears. In addition, selecting the best aftermarket and production axle shafts is covered as well as modifying and upgrading the differential housings.

MaxTrac-Dodge-Ram-Lift-Spindles-6-5-13MaxTrac Suspension recently added a new application to its extensive lineup of affordable 2WD lift systems. These new spindles fit the 2002-2008 Ram 2500/3500 2WD trucks, achieving 3.5 inches of lift and clearing many 35-inch-tall tire designations.

This simple bolt-on design requires no cutting or welding, keeping install time to less than 3 hours. The one-piece spindles are made from cast ductile-iron and have a black e-coat for corrosion protection. Also included are extended DOT-approved braided steel brake lines, instructions and all necessary hardware. MaxTrac backs the spindles with a limited lifetime warranty.

Auburn Hills, Mich. – Chrysler Group LLC’s Ram Truck brand today donated 20 Ram 1500 Tradesman trucks and $100,000 to the American Red Cross to assist with relief efforts in the wake of Superstorm Sandy.

“The impact of Superstorm Sandy was widespread and the road to recovery will be long for many families,” said Neal Litvack, Chief Development Officer at the American Red Cross. “Through the generosity of its partners such as Ram and Chrysler Group, the American Red Cross is responding with shelter, food and emotional support, helping families and communities with their most critical needs now, and as they begin to move toward recovery.”

Adrian, MI (November, 2012) – VWerks, an off road parts manufacturer and specialty vehicle builder, debuted at the 2012 SEMA Show a new vehicle program, the Ram Baja KTS Series. Designed to merge high speed desert racing technology with jaw-dropping looks and daily-driver comfort, this exclusive new truck challenges the Ford Raptor for high-speed supremacy. Available in two different stages, the Ram KTS series was designed to cross any terrain at full throttle while the Ram Baja is aimed for truck enthusiasts who want the KTS’s menacing looks and stance, but don’t need long-travel race ready suspension.

“The Ford Raptor has been very successful and there hasn’t been a new, easily accessible Ram counterpart,” said Jeff Wyatt, CEO of Venchurs. “Whether you want an actual high speed desert racer, or an aggressive looking truck to drive you to and from work, VWerks has an option for you.”

October 12, 2012 , Auburn Hills, Mich. – When the 2012 Specialty Equipment Market Association (SEMA) Show takes place in Las Vegas, Oct. 30 – Nov. 2, enthusiasts will see 24 “Moparized” Chrysler Group LLC vehicles on display at the ultimate aftermarket show.

Unique Chrysler, Jeep®, Dodge, Ram, SRT® and FIAT® brand vehicles outfitted with more than 500 Mopar® performance parts and accessories will pack Chrysler Group’s 15,300-square-foot exhibit at the SEMA Show.

“The SEMA show is the perfect place for us to showcase our vast portfolio of proven, quality-tested Mopar performance parts and accessories,” said Pietro Gorlier, President and CEO of Mopar®, Chrysler Group LLC’s service, parts and customer-care brand. “We hope that show-goers look at each of these vehicles and get inspired to customize and accessorize their rides.”

Bark River, Mich. — Three races, three more wins for Mopar® and Ram Truck, as Ricky Johnson, Bryce Menzies and Luke Johnson were all victorious on Saturday, Aug. 11, at Bark River (Mich.) International Raceway with the Traxxas TORC (The Off-Road Championship) Series.

“Congratulations to Ricky Johnson, Bryce Menzies and Luke Johnson for winning today at Bark River,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “The 2012 TORC season has been another outstanding one for Mopar Ram Truck drivers. The Mopar Ram combination continues to lead the field in each of the three PRO classes. We can’t wait to get back to the track tomorrow to battle for more wins.”

Crandon, Wis. — Andrew Caddell and Rob MacCachren picked up two more wins for Mopar® and Ram Truck on Sunday, June 17, with the Traxxas TORC (The Off-Road Championship) Series during the Brush Run races at Crandon International Off-Road Raceway in Wisconsin. Caddell was victorious in PRO Light, while MacCachren won the 19th Annual Chairman’s Cup Challenge, a non-points special event that pitted PRO 2 drivers again PRO 4 drivers at the conclusion of the weekend.

“Congratulations to Andrew Caddell and Rob MacCachren for winning today at Crandon,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “The beginning of the 2012 season has been another outstanding one for Mopar Ram Truck drivers. The power that the Mopar engines produce and the reliability of the Ram Truck is second to none. We look forward to returning to the track in a few weeks in Chicago to battle for more victories.”

Caddell, who lined up 10th on the grid in PRO Light in his Mopar Ram, used a strong launch on the famed “Land Rush” standing start, and was running fourth coming into the first turn on the opening lap. He charged to the outside of Keegan Kincaid to take the third spot before the first lap was completed. On the second circuit, Caddell was able to work his way past Randy Eller to move into the runner-up position. The native of Graham, Wash., inherited the lead during the mandatory competition caution on the fifth lap, after early race leader C.J. Greaves was penalized one position for jumping the initial start.