Ram has shown us a couple of versions of their new 1500 already, displaying a Limited and Rebel during the official launch in Detroit. Now, we have been shown the peak of Ram plushness – the Laramie Longhorn.
Sporting two-tone paint and a caramel interior festooned with wood and chrome, the Laramie Longhorn builds on the current model’s reputation for coddling drivers and passengers with a luxurious southwestern theme. It’s interior looks like a humidor and probably smells like an expensive pair of leather boots. That’s okay by us.
“The all-new 2019 Ram 1500 Laramie Longhorn is a no-compromise luxury truck that delivers what buyers want most: strength, durability, technology and efficiency,” said Mike Manley, Head of Ram Brand. “Wherever you look, whatever you touch, the Laramie Longhorn is filled with more craftsman-like details –including wood surfaces and 100 percent full-grain leather seats – than any other truck in the segment.”
Other unique details include satin warm chrome accents with a brushed-nickel metal badge flush with the console lid and new Longhorn branding actually, well, branded into the upper glove box door. Ram promotes the slick twin-doors on the forward part of the center console as being ‘barn-wood’ accents. Naturally, the enormous 12-inch touchscreen infotainment system is present and accounted for.
A chrome-slat grille with the now familiar R A M billboard are flanked by LED peepers with an Adaptive Front-lighting System. Chrome bumpers, tow hooks, and side steps come standard on the Laramie Longhorn. New 20- or 22-inch wheels are offered with a variety of matching finishes and a Texas-sized belt buckle badge adorns the side of the Longhorn trim. RamBoxes appear on the truck shown here.
Two-tone color options will complement the RV Match Walnut Brown. Don’t underestimate or scoff at the RV Match option; folks living that lifestyle are often flush with cash and catering to this niche is a smart move by Ram.
Back seat passengers in the Crew Cab Laramie Longhorn will be treated to heated leather seats, said to be fully covered in actual leather. Ventilated rear seats, a first in the segment, are also available so cowpokes can cool their behinds after a hard day rustlin’ cattle.
Shots of the keyfob reveal a Longhorn badge on its anterior side but also helpfully disclose the Laramie Longhorn will be available with air suspension and a power tailgate.
This author will note here that the split-tailgate we saw in spy photos last fall failed to appear.
Powertrain specifics go unmentioned but it’s a safe bet that all three motors – the V6 and both the eTorque and non-eTorque HEMI mills – will be on offer in this Laramie Longhorn.