Line-X-Logo-9-12-11HUNTSVILLE, Ala. – Through a new, mutually exclusive partnership with Keystone Automotive Operations, all North American LINE-X franchises will now be fully supported with an extensive distribution network and dedicated customer support. As the exclusive accessories distributor of LINE-X, Keystone will be the only supplier of LINE-X’s exclusive aftermarket product line, Truck Gear by LINE-X. The partnership with Keystone will offer streamlined logistics support through a dedicated distribution network and will open the door to a greater variety of future Truck Gear products and accessories.

Bilstein-8125-Shocks-5-22-15
Poway, CA
— BILSTEIN Shock Absorbers, the leader in automotive suspension technology, announced the launch of their new 8125 Series. This highly engineered product line is designed for the serious off-road enthusiast, and is a declaration of BILSTEIN’s commitment to revamp their efforts in the off-road industry.

Zero-Motorcycles-Logo-5-20-15SANTA CRUZ, Calif., (May 20, 2015) – Zero Motorcycles, the global leader in the electric motorcycle industry, announced today that it is lowering prices by $1,350 across its 2015 model line. Seeing its battery costs fall and energy density increase faster than anticipated as it develops successive model years of high performance electric motorcycles, Zero Motorcycles has decided to deliver this increased value immediately to consumers in North America.

“As leaders in this space we believe it is important to pass on the benefits of improved battery technology and our increased scale to consumers as soon as possible to allow more motorcyclists to experience the thrill of electric,” said Richard Walker, Zero Motorcycles CEO. “We’re not here to do things as they’ve been traditionally done in the motorcycle industry. Making this change mid-season to deliver great value to consumers at industry-leading price points, rather than waiting for 2016, is just the right thing to do.”

Robby-Gordon-Speed-Norra-5-4-15
La Paz, BC. Mexico—In the run up to Dakar 2016, Robby Gordon and his second HST Gordini took back to back wins at the NORRA Mexican 1000 and Dos Mares 500 in Baja California, Mexico. Robby raced the newly built replica of his original HST Gordini that was designed specifically for the Dakar Rally and is equipped with the 6-speed Albins ST6-i sequential gearbox. While the elevation and temperatures of the Andes Mountains in South America cannot be replicated in Baja, Robby was very pleased with the car’s performance. The suspension, gearbox, braking and handling of the car were perfect, running flawlessly throughout the event.

Discount-Tire-Rally-on-Rocks-5-18-15

Moab, Utah--The national nonprofit Tread Lightly!, its partners and more than 40 volunteers completed another improvement project along Moab’s famous Sevenmile Rim Trail this Wednesday during the Discount Tire Rally on the Rocks annual UTV event.

The project took place at one of Sevenmile Rim’s main scenic attractions–Determination Towers. Volunteers built approximately half a mile of fencing to help protect the area from damage and more clearly delineate the trail. This is the second Restoration for Recreation™ project Tread Lightly! has organized on the Sevenmile Rim this year.

BOLT-2015-Catalog-Cover-5-15-15

MILWAUKEE – “Unlock Your World with One Key, Your Ignition Key” is the theme of the new 2015 BOLT(r) lock catalog, which features a wide selection of automotive-grade lock products designed to work with a vehicle’s ignition key, eliminating the need for multiple keys to secure valuable equipment. BOLT’s patented one-key lock technology streamlines key rings by enabling BOLT locks to be permanently programmed so a driver can use a single key no matter how many BOLT locks are used. Once the vehicle ignition key is inserted into the lock cylinder, spring-loaded plate tumblers move up and down until they are matched exactly to that key. The first time the key is rotated, the cylinder is uniquely coded to that key.

Polaris-Ranger-570-2015-5-15-15DES MOINES, IA – Meredith Agrimedia today announced Ross Hutto as the winner of the Faces of Agriculture Sweepstakes. As the grand prize winner, Hutto will be awarded a Polaris RANGER 570 EPS Full-Size Turbo Silver. He plans to use the UTV for utility purposes and recreation on his 334 acre ranch in Jewett, Texas.

Dick-Cepeck-DC-Wheel-Line-4-21-15Stow, Oh – Dick Cepek Tires & Wheels is offering consumers a $50 Prepaid Card reward by mail on the purchase of a new set of four qualifying wheels purchased after May 1 through June 30.

Tread-BFGoodrich-AT-KO2-All-Terrain-Tire-9-3-14

When BFGoodrich Tires launched  its most advanced light truck tire ever —  the new All-Terrain T/A KO2 tire  late in 2014, there was confidence that the company that had created the All-Terrain category built an industry leading product. After 168,000 consumer miles logged through TireRack.com’s consumer ratings and reviews, the All-Terrain T/A KO2 ranked on top, with a 100% best in category score, in the On-/Off-Road All-Terrain tire category.

Octanium-VP-Fuels-5-15-15

SAN ANTONIO, TX – VP Racing Fuels, Inc., today announced its “Octanium” octane booster is now available at select AutoZone stores across the U.S.  One of the performance chemicals in ”VP’s “Madditive®” product line, VP Octanium is an octane concentrate for off-road use that increases octane up to 8 numbers, the largest increase of any octane booster on the market.