Lansing, Mich. – Air Lift Company has made it easy for drivers to add air springs to coil-sprung vehicles with the new Air Lift 1000(tm) Universal Air Spring kits. Designed for a wide range of SUVs, CUVs, vans, cars and pickups with open coil springs, all it takes are two quick measurements to add high-quality, adjustable air springs to provide up to 1,000 pounds of load-leveling support.

Mendeola-Transaxles-Price-Drop-11-25-15Weddle Industries spent almost two years improving the production process for Mendeola S4/S5 and S4D/S5D sequential transaxles. They revised manufacturing methods and made key upgrades to various components. Along the way they managed to find some efficiencies.


Chandler, AZ — Yamaha purposely built the new Yamaha YXZ1000R to be a no-compromise “Pure Sports” machine. That is music to DragonFire’s ears! This company was founded on desert racing roots and we still feel the need for speed! In the case of racing, less is more, which was the design brief for our new RacePace front bumper for the Yamaha YXZ 1000R!

New York
– More than 25 Ram trucks will kick off the holiday season in style as they tow all the floats in the 89th annual Macy’s Thanksgiving Day Parade, Thursday, Nov. 26, in New York City. Through a newly formed partnership, Ram is the Official Truck of the Macy’s Thanksgiving Day Parade.

NASHVILLE, Tenn. (Oct. 13, 2015) – The all-new 2016 Nissan TITAN XD full-size pickup has been named “Truck of Texas” by the Texas Auto Writers Association (TAWA) in its annual 2015 Texas Truck Rodeo, which puts the industry’s best truck, SUVs and CUVs through a grueling two-day evaluation at the historic Knibbe Ranch in Spring Branch, Texas.

CANTON, Miss. – Nissan recently launched production of its all-new 2016 Nissan TITAN XD full-size pickup with Job One ceremonies at its Canton, Mississippi assembly facility. Speaking at the ceremony were José Muñoz, executive vice president, Nissan Motor Company, Ltd. and chairman, Nissan North America, Inc.; Mississippi Governor Phil Bryant; Mississippi Lieutenant Governor Tate Reeves; and Steve Marsh, vice president, Manufacturing, Canton Vehicle Assembly Plant.

Lund-International-Manufacturer-Award-SEMA-11-24-15Buford, GA – Lund International, a manufacturer of premium automotive accessories, was awarded Manufacturer of the Year by PWA (Performance Warehouse Association) on Nov. 5, 2015 during the SEMA Show in Las Vegas.
This award is given for outstanding contributions by a manufacturer to the industry, and honors that company’s diligent efforts to support the warehouse distributor segment with proactive and effective business practices.

Clackamas, OR
— Warn Industries encourages customers to utilize the consumer rebate program that runs through December 31, 2015.  With Fall here, it is time to prepare vehicles for winter weather conditions and off road adventures.  It is also a great time to upgrade an older winch to the new WARN ZEON Platinum winch line with a wireless control and remote clutch engagement.

Compton, California
– Transamerican Auto Parts has selected a winner in the inaugural “Life is Better Off-Road” SEMA vehicle build competition. The CC Legend Jeep by Addictive Desert Designs was named as the best presented, truly off-road capable truck, Jeep or SUV on display at the show by a panel of experts in a ceremony hosted at the Pro Comp/Transamerican Auto Parts booth at the annual SEMA automotive aftermarket industry trade show in Las Vegas, Nevada. The winning entry was revealed Thursday, November 5 at the event hosted by NBC Motorsports personality and host of History Channel’s Top Gear USA, Rutledge Wood.

Odyssey-Battery-Portable-Chargers-11-13-15READING, Pa.– EnerSys introduced its new line of ODYSSEY battery portable chargers at the 2015 Specialty Equipment Market Association (SEMA) Show last week in Las Vegas, Nevada. With automatic six-stage charging and a wide range of built-in safety features, new ODYSSEY battery portable chargers facilitate full and proper charging, which may help to enhance the performance and extend the life of ODYSSEY® batteries and other quality brands of 12-volt flooded and Absorbed Glass Mat (AGM) lead acid batteries. Charger safety features include:  spark-free connections, built-in over-voltage, overload, over-temperature, reverse polarity and ignition protection.

4-Wheel-Parts-logo-6-16-15Compton, California – 4 Wheel Parts, the global leader in truck, SUV and off-road performance products has announced its most recent retail store acquisition in Virginia Beach, Virginia. The location, formerly Atlantic AutoSports, will bring the total of 4 Wheel Parts showrooms to 72 as the Transamerican Auto Parts subsidiary continues its ambitious national retail expansion.

Opening its doors in 2010, Atlantic AutoSports built a reputation for excellent quality and service while touting the message, “We install it all.” While retaining the same expert staff, the location will continue to provide superior service and installation from the leader in the off-road performance aftermarket while customers will realize the benefits of a larger selection of products to choose from, shopping online or by phone and convenient in-store pick-up. The location will also continue as an Adrian Steel dealer and installer, providing customers with “Work Ready” commercial van upfits.