6.6L Duramax Diesel engine being placed in chassis at engine set for GM’s Heavy Duty pickups. General Motors Flint Assembly/UAW Local 598 in Flint, Michigan. (Photo: General Motors)

6.6L Duramax Diesel engine being placed in chassis at engine set for GM’s Heavy Duty pickups. General Motors Flint Assembly/UAW Local 598 in Flint, Michigan. (Photo: General Motors)

General Motors rolled its 2 millionth Duramax 6.6L V-8 turbo-diesel engine off of the line today at its DMAX, Ltd. plant.

Richard-Petty-Omix-Ada-Jeep-Wrangler-3-24-2017
Suwanee, GA
– Omix-ADA, the world’s largest independent manufacturer and wholesaler of Jeep, truck and off-road parts and accessories, today announced that its 2016 Jeep Wrangler JK, which was presented at the 2016 SEMA Show and built in conjunction with famed racer Richard Petty’s custom shop, is slated to be auctioned for charity without reserve at Mecum Auctions on April 8, 2017 in Houston, Texas. All proceeds will be donated to Victory Junction Camp, a charity organization founded by the Petty family to help care for children with special needs.

Ram-Laramie-Longhorn-RV-Match-brown-3-22-2017
Ram Truck today announced a new exterior color for its Laramie Longhorn line at the Dallas Auto Show. Its new RV Match Brown will fill the truck maker’s new two-tone contrast color and will replace White Gold.

Lund-Hood-Defender-3-22-2017
Buford, GA –
LUND announces Hood Defender, the newest addition to its line of hood protection! LUND Hood Defender protects your investment in style…for a lifetime. Road hazards and Mother Nature can riddle a vehicle with paint-damaging debris — the Hood Defender guards against the unexpected.

Rugged-Ridge-Rope-Shackles-3-20-2017Suwanee, GARugged Ridge today announced the expansion of its line of off-road recovery gear with the addition of new Soft Rope Shackles for various on- and off-road applications.

Rugged Ridge has taken the same developments in synthetic rope technology over the past decade and applied them to a simple, easy-to –use recovery shackle. The new Soft Rope Recovery Shackles are 7/16-inch diameter section of high-quality High Modulus Polyethylene Fiber (HMPE) rope, which is woven into a “noose” that is stronger than a comparable steel D-ring shackle while gaining infinite flexibility over its rigid steel counterparts. With a 7,500 pound working load limit, they are significantly stronger than a in comparison to a steel shackle of the same diameter.

Bushwacker-Aluminum-Fender-Flares-Jeep-Wrangler-3-22-2017
Bushwacker, a brand of LUND International, has Jeep owners replacing factory fender flares and upgrading their Jeep JK with the unique reinforced style and durable protection of premium aluminum fender flares. Aluminum flares are as durable as steel, yet lightweight and will stand up to off-roading and trail-crawling abuse. The flares are built with a rugged 1-1/2” diameter tubing frame to add extra protection.

Vore-Kenda-Tire-3-20-2017
Reynoldsburg, OH (March 20, 2017)
— Kenda Tires is now the Official Tire Sponsor of VORE Adrenaline Compound.

“We’re excited to have Kenda Tires partner with VORE,” says Mike Self, President of VORE. “Kenda is hungry and aggressively targeting the off-road market and we are honored to be working side-by-side with them on this campaign. We’ve always been impressed with Kenda’s esteemed tire pedigree, and believe Kenda Tires will provide VORE with the same high level of quality that our unique experiences demand”.

Dick-Cepek-Fun-Country-All-Terrain-3-17-2017
STOW, OH
– Drivers who choose to blaze trails riding on Dick Cepek’s Fun Country All-Terrain tires can now explore with greater confidence, as the company has upgraded its warranty to 45,000 miles on the tires, which have been billed as the world’s finest hybrid all-terrain tires.

AMP-Research-Override-Switch-3-16-2017
Buford, GA – AMP Research, a brand of LUND International, engineered an over-ride switch that now allows you to manually take control of your PowerStep. Whether deploying them to wash, or retracting them for off-roading, the switch gives you the flexibility you want in a PowerStep.

JL-Audio-Subwoofer-Honda-Pioneer-3-16-2017
Miramar, FL
— JL Audio, an innovator in high-end audio solutions, is introducing additional models in their lineup of vehicle-specific Stealthbox subwoofer systems. Part of this year’s introduction includes an additional solution for the Honda Pioneer UTV platform.