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2015-Jeep-Renegade-Unveil-4-16-14

Although it was introduced this morning to the general automotive media thousands of miles away at the New York Auto Show, Jeep also unveiled its new 2015 Renegade model to the group off hard-core Jeep enthusiasts in attendance at the Easter Jeep Safari today in Moab, Utah. Unveiling the Trailhawk version of the new SUV at EJS, Jeep believes the Renegade will be a great seller in the small sport-utility market, but it remains focused on retaining the off-road roots for which the brand is known.

Mopar will offer customers a more personalized experience with Jeep Performance Parts purchases, such as shipping kits in these JPP crates.

Mopar will offer customers a more personalized experience with Jeep Performance Parts purchases, such as shipping kits in these JPP crates.

So much attention is given to the Jeep and Mopar concept vehicles we see each year at the Easter Jeep Safari, and for good reason. These rigs aren’t built to collect dust on a tradeshow floor – they’re built to be run on the trail and to test new product.

Not to get lost in the excitement of the concept vehicles, but one bit of noteworthy news that could easily get lost in the shuffle is updates to the Jeep Performance Parts line, which is something that ties in directly with the concept vehicles themselves. This year’s Jeep/Mopar concept rigs showcase a number of parts in the Jeep Performance Parts line as well as some that the Mopar team plans to offers soon (with a few others on its wish list).

The Wrangler Maximum Performance features a host of Jeep Performance Parts currently available as well as a few that are still in the prototype stage.

The Wrangler Maximum Performance features a host of Jeep Performance Parts currently available in the Mopar catalog, as well as a few that are still in the prototype stage.

Every year for the Easter Jeep Safari, Jeep and Mopar show up to Moab, Utah, with a number of concept vehicles to wow the off-road world. For 2014, the crew focused on using its existing platforms to highlight new Jeep Performance Products from the Mopar catalog or concept parts that may or may not be available to consumers down the road. Of all the vehicles at this year’s event, the Jeep Wrangler Maximum Performance is definitely the most extreme of them all.

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1-Bunny-Run-Easter-Jeep-Safari-4-15-14

Story and photos by Jaime Hernandez

The Moab EJS Bunny Run put on by Dynatrac, Superlift and Falken Tire brings together some of the slickest Jeeps this side of the Colorado – and quite a few from the other side of the river, too. Off-Road.com was invited along for the action, and we hopped on the Jeep train heading toward Strike Ravine, 12 miles outside of town.

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The Dakar Concept is based on the Cherokee Trailhawk but is enhanced for more off-road capability.

The Dakar Concept is based on the Cherokee Trailhawk but is enhanced for more off-road capability.

For quite a few years now, Jeep and Mopar have partnered to create some unique concept vehicles for the Easter Jeep Safari. The vehicles are completed back in Detroit, and then they’re brought out to Moab, Utah, and shown to the off-road media. The vehicles are something we all get to drool over (as the media, I guess we get to drool first), and we in turn then post stories so our readers can drool over them.

Jeep-Cherokee-Mopar-4-12-14
Auburn Hills, Mich.
– The Jeep and Mopar brands are offering a catalog of more than 100 parts and accessories to assist owners in bringing to life their own unique vision of the all-new 2014 Jeep Cherokee.

Helmet-house-sponsor-4-12-14Calabasas, CA: Helmet House announces today that it has entered into a long-term contract with Rich Oliver’s Mystery School. Under the agreement, the Mystery School will supply students with Cortech gear to wear while attending the school.

“Helmet House has been a supporter of Rich’s school for some time now, so it’s a great fit for the Cortech brand,” says Richard Kimes, Chief Marketing Officer, Director of Training, Helmet House.

Warn-Moab-2014-4-12-14
Clackamas, OR
— Warn Industries is heading to Moab for the Easter Jeep Safari, a trip the company has been making for over 25 years.  Moab has been a proving ground for WARN winches, hubs and other off-road products.

Jeep Cherokee Dakar is one of six concept vehicles developed by

This year, off-road enthusiasts will venture to Moab, Utah, to tackle the trails for the 48th annual Easter Jeep Safari. Once again, Jeep and Mopar have teamed up to build a number of unique off-road concept vehicles for the event, which Off-Road.com will actually get the chance to drive and test out during the event next week.

Lincoln-Electric-Warranty-4-8-14
Cleveland
– As the only extended warranty program in the welding industry, Lincoln Electric’s welding equipment warranty extension program offers repair for an additional two years, building on the standard three-year warranty included with the purchase of the company’s welders and wire feeders.