THUMB-Moab-2014-New-ProductThe Easter Jeep Safari draws in Jeep enthusiasts of all sorts. Toward the end of EJS week, the tradeshow at the Spanish Trail Arena pulls together those who’ve made the trek to Moab, Utah, to mingle, share stories of the week’s trail rides, and for the aftermarket to highlight the latest and greatest off-road parts.

There are always a few over-the-top builds stationed in the surrounding parking lots to gawk at just walking into the event, but the real show is inside the vendor area, where a showcase of company project vehicles and the newest product designs are featured in booths inside and outside of the arena. While perusing the products and vehicles at the 48th Easter Jeep Safari, we came across a few new items that caught our attention.

The FrankenBrute was built in part to raise awareness for Shaken Baby Syndrome as well as raise money for Liam Henderson, a victim of SBS. Photo: Jaime Hernandez

The FrankenBrute was built in part to raise awareness for Shaken Baby Syndrome as well as raise money for Liam Henderson, a victim of SBS. Photo: Jaime Hernandez

At Easter Jeep Safari this year, we came across a unique-looking Jeep truck. We stopped to briefly talk to the owner, Greg Henderson, who explained to us this was “FrankenBrute,” and it was a vehicle he built at his home in Michigan. Henderson previously worked at AEV for a number of years and loves to tinker with vehicles in general. But this unique Jeep is much more than just a cool project to him and his family.

Sadly, Greg’s son Liam was the victim of Shaken Baby Syndrome, and the vehicle was built to help raise funds to pay for his son’s medical costs while also raising awareness for Shaken Baby Syndrome. Though it is difficult to put a figure on the specific number of cases each year, Greg told us this happens to roughly 50,000 kids a year in the U.S.

The Billings Canyon Trail in Grand Junction, Colorado, was developed and maintained by the Grand Mesa Jeep Club.

The Billings Canyon Trail in Grand Junction, Colorado, was developed and maintained by the Grand Mesa Jeep Club.

BFGoodrich Tires, in collaboration with United Four Wheel Drive Associations (UFWDA) and Blue Ribbon Coalition, today announced the winners of the 2014 Outstanding Trails program.  Nominated for uniqueness, terrain type and enthusiast following, the trails selected for this year’s program are:

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Although it was introduced this morning to the general automotive media thousands of miles away at the New York Auto Show, Jeep also unveiled its new 2015 Renegade model to the group off hard-core Jeep enthusiasts in attendance at the Easter Jeep Safari today in Moab, Utah. Unveiling the Trailhawk version of the new SUV at EJS, Jeep believes the Renegade will be a great seller in the small sport-utility market, but it remains focused on retaining the off-road roots for which the brand is known.

Mopar will offer customers a more personalized experience with Jeep Performance Parts purchases, such as shipping kits in these JPP crates.

Mopar will offer customers a more personalized experience with Jeep Performance Parts purchases, such as shipping kits in these JPP crates.

So much attention is given to the Jeep and Mopar concept vehicles we see each year at the Easter Jeep Safari, and for good reason. These rigs aren’t built to collect dust on a tradeshow floor – they’re built to be run on the trail and to test new product.

Not to get lost in the excitement of the concept vehicles, but one bit of noteworthy news that could easily get lost in the shuffle is updates to the Jeep Performance Parts line, which is something that ties in directly with the concept vehicles themselves. This year’s Jeep/Mopar concept rigs showcase a number of parts in the Jeep Performance Parts line as well as some that the Mopar team plans to offers soon (with a few others on its wish list).

Chris Borich

Chris Borich

Walker Fowler gave defending AMSOIL Grand National Cross Country ATV Champion Chris Borich a good battle, but when the checkered flag fell at the VP Racing Fuels Big Buck GNCC ATV race in South Carolina on Saturday, Borich once again emerged victorious, claiming his 70th career win and his seventh Big Buck win in eight years.

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(Agua Dulce, Calif.): In celebration of his lifelong love affair with off-road motorsports, the Baja peninsula and an entire industry he helped to foster, racing legend Rod Hall was today named by the National Off Road Racing Association (NORRA) as “Grand Marshal” for the 2014 General Tire NORRA Mexican 1000. Scheduled for May 10 – 14, this unique, vintage-flavored off-road event will cover 1,300+ miles over four days starting in Ensenada, Mexicali, Baja, Mexico and finishing in the world-class resort destination of San Jose Del Cabo.

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UNION, S.C.
– Round 4 of the 2014 AMSOIL Grand National Cross Country Series presented by Maxxis, an AMA National Championship, presented some of the most favorable weather conditions of the season with sunny skies and temperatures nearing the 80-degree mark. While the South Carolina temperatures were a welcomed change for spectators on Sunday, the track conditions were no

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Auburn Hills, Mich.
– The Jeep and Mopar brands are offering a catalog of more than 100 parts and accessories to assist owners in bringing to life their own unique vision of the all-new 2014 Jeep Cherokee.

Helmet-house-sponsor-4-12-14Calabasas, CA: Helmet House announces today that it has entered into a long-term contract with Rich Oliver’s Mystery School. Under the agreement, the Mystery School will supply students with Cortech gear to wear while attending the school.

“Helmet House has been a supporter of Rich’s school for some time now, so it’s a great fit for the Cortech brand,” says Richard Kimes, Chief Marketing Officer, Director of Training, Helmet House.