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Driven Experiences is proud to team up with the American Cancer Society and their October Cattle Baron’s Ball event.  The Driven Experience Trophy Spec Truck will be proudly wrapped in American Cancer Society colors representing and raising money for cancer research with the motto: “Driven to Fight Cancer”.  You can sponsor a mile or more of the Driven to Fight Cancer trucks SCORE International Baja 1000 experience at http://www.cattlebaronsball.com/DTFC.

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DECATUR, Ind.
– The Reaper, a performance off-road edition of the 2014 Chevy Silverado pickup, is now available at select General Motors dealerships nationwide. Co-developed by Lingenfelter Performance Engineering and Southern Comfort Automotive, the specialty pickup truck offers drivers enhanced muscular styling, an eye-attracting street presence and amped-up off-road performance.

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The 2015 Ford F-150 – the reinvention of America’s favorite pickup – is winning early praise as it sets the standard for the future of tough, thanks to the all-new vehicle’s impressive combination of power, capability and efficiency.

This month, the first of 10,000 dealer sales consultants began test driving the new truck in 26 cities nationwide. Performance driving and competitive towing exercises are underscoring the industry’s best towing and payload capability among full-size pickups – the all-new F-150 can tow 12,200 pounds and haul 3,300 pounds.

ARE-MX-Series-Lightbar-Rigid-9-26-14MASSILLON, Ohio – A.R.E. Accessories now offers Rigid Industries’ E-Series LED Light Bars as optional equipment on their fiberglass MX Series truck caps, which are available for most current model year pickup trucks in all cab and bed configurations. The MX Series cap sports an aerodynamic raised roof design, providing extra headroom and storage capacity, and has a full walk-in door option for easy rear access.

A.R.E. designed a black powder coated aluminum bracket to fit inside the recessed area located in front of the MX Series fiberglass cap for optimum light bar placement. The light bracket features the A.R.E. logo on both ends with the A.R.E. insignia across the face plate. The light bar will be factory installed with no exposed wiring, and the on/off light switch can be mounted by the truck’s dash or on a roof console. Rigid E-Series LED Light Bars can be easily retrofitted to any existing A.R.E. MX Series truck cap.

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With a pair of mountain bikes mounted and a weekend’s worth of gear stowed, Chevrolet’s Colorado Sport concept is ready for adventure. It was unveiled today at the State Fair of Texas, demonstrating the lifestyle-oriented versatility of Chevy’s all-new midsize pickup.

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HOUSTON
– Gulf States Toyota introduced the new 2015 Toyota Tundra Bass Pro Shops Off-Road Edition today at the 2014 State Fair of Texas. This marks the first retail vehicle collaboration between Toyota and Bass Pro Shops, the nation’s premier outdoor retailer.

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Jeff Dickerson launched 161 feet, 6 inches to earn the big air crown last night. Photo: Art Eugenio/GETSOMEphoto.com.

IMPERIAL, CA — Hometown hero Jeff Dickerson set a record Thursday night by flying his Chevy-powered Alumi Craft open-wheel desert race car 173 feet to win the Imperial Big Air Shootout in front of a standing-room-only record crowd at the California Midwinter Fairgrounds in Imperial, CA.

The Imperial Big Air Shootout, presented by the City of Imperial and sponsored by Rogers & Rogers Automotive group, helped launch the festivities of this week’s three-day 19th annual Rigid Industries SCORE Desert Challenge.

SCORE-Desert-Challenge-Logo-9-10-14SCORE recently announced the expanded entry list for the Rigid Industries SCORE Desert Challenge. Round 4 of the 2014 five-race SCORE World Desert Championship will have the event split into multiple days with classes divided into groups as is typical with a SCORE Desert Challenge. Each class will run two, eight-lap segments over a 7.85-mile course at the Coyne Powersports Motorplex near Plaster City, Calif. in Imperial Valley.

The race festivities will be held starting Thursday with racing on Friday night, all day and into Saturday evening and Sunday morning and afternoon. The race venue is located approximately 100 miles east of San Diego just north of Plaster City, Calif. Late registration will be held Thursday and Friday in Imperial with additional entries expected.

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Dallas
– Ram Truck announced today at the State Fair of Texas that it will partner with the Texas Rangers, aiding the preservation of the history of the renowned law-enforcement organization.

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Las Vegas, NV
– After a couple Stadium Super Truck races and the release of his action film Recoil 2, BJ Baldwin will be back in the dirt flogging his #1 Monster Energy Trophy Truck at the Rigid Industries SCORE Desert Challenge Sept. 25-28 in Imperial Valley, CA. BJ has been having fun racing in SST and filming recoil 2 in Ensenada, the video has already topped 4 million views in just a weeks’ time, but behind the scenes, he’s been focusing on getting in peak shape for another peninsula run at the Baja 1000 in November.