Mickey-Thompson-Logo-2-12-13Stow, Oh. – This year, Mickey Thompson Performance Tires & Wheels has expanded a growing presence in the motorsports and action sports world as an official sponsor of the Rockstar Performance Garage.

Established in 2012 with Rockstar Energy Drinks and LDRSHIP Designs, the Rockstar Performance Garage (RPG) is a fully functioning performance automotive shop specializing in custom project vehicle development on behalf of major automotive and lifestyle brands.

Dick-Cepek-Logo-5-8-14Stow, Oh. – Beginning on May 1st through June 30th, Dick Cepek Tires & Wheels (Dick Cepek) is offering consumers up to $80 back on the purchase of select light truck tires and wheels.

Consumers who buy four new Trail Country, Fun Country, Mud Country, or Crusher tires will receive an $80 Dick Cepek Tires Prepaid Card by mail.*

Consumers who buy four new DC2 Black, Torque Gun Metal, Torque, or Gun Metal 7 wheels will receive a $50 Dick Cepek Tires Prepaid Card by mail.*

Set-Them-Free-Off-Road-5-6-14Set Them Free, a Castle Rock, Colo.-based non-profit organization dedicated to the rescue and support of human trafficking victims, is hosting a weekend 4×4 event to stamp out the commercial exploitation of men, women and children. The event will take place in Buena Vista, Colorado, from Friday, June 27th, to Sunday, June 29th. Participants can register online at the website below.

The proceeds from the event will fund the rescue and restoration of the victims of human trafficking via Set Them Free, a local non-profit organization.

ACCEL-THUMB-Extreme-9000-Ceramic-Boot-Spark-Plug-Wires-5-1-14CLEVELAND – ACCEL, an industry leader in high performance fuel and ignition system products, today announced the availability of its Extreme 9000 Ceramic Boot Spark Plug Wire sets.

Designed to perform under the most extreme underhood temperatures, the ACCEL Ceramic Boot spark wire sets are ideal for a variety of street and race applications, especially vehicles with tight header clearances and limited engine bay space. The wire sets feature ceramic ends capable of withstanding temperatures where conventional boots would simply fail – up to 2,000-degrees Fahrenheit. The Extreme 9000 wires also feature double silicone protected 8-mm Ferro-Spiral core construction with stainless steel terminals to deliver the fastest, most powerful spark while maintaining the highest level of RFI/EMI suppression.

Vision Wheel has added a dynamic addition to its off-road collection for 2014 with the introduction of the Incline style 400.The one-piece aluminum wheels feature a timeless design that is rugged, sporty and tough.

Toyota-Logo-4-29-14Torrance, Calif., Erlanger, Ky., New York, N.Y., and Ann Arbor, Mich., –Toyota today announced that it is establishing a new headquarters in North Dallas (Plano), Texas for its North American operations in a move designed to better serve customers and position Toyota for sustainable, long-term growth.

Within the next three years, Toyota’s three separate North American headquarters for manufacturing, sales and marketing, and corporate operations will relocate to a single, state-of-the-art campus in Plano.  Toyota’s North American finance arm also plans to move its headquarters to this new shared campus.  Altogether, these moves will affect approximately 4,000 employees.

BFGoodrich-Logo-2-19-13GREENVILLE, S.C. (April 22, 2014) – BFGoodrich Tires returns with its line of high performing off-road tires as a title sponsor of Jeep Beach, an annual event organized by Mid Florida Jeep Club in Daytona, Fla. that begins this Wednesday and runs through Sunday.

Celebrating its 11th year, Jeep Beach is a five-day family friendly event for Jeep owners and enthusiasts. Activities include obstacle courses for all driver levels, a showcase of industry vendors and one of the largest Jeep parades in the Southeast.

THUMB-Moab-2014-New-ProductThe Easter Jeep Safari draws in Jeep enthusiasts of all sorts. Toward the end of EJS week, the tradeshow at the Spanish Trail Arena pulls together those who’ve made the trek to Moab, Utah, to mingle, share stories of the week’s trail rides, and for the aftermarket to highlight the latest and greatest off-road parts.

There are always a few over-the-top builds stationed in the surrounding parking lots to gawk at just walking into the event, but the real show is inside the vendor area, where a showcase of company project vehicles and the newest product designs are featured in booths inside and outside of the arena. While perusing the products and vehicles at the 48th Easter Jeep Safari, we came across a few new items that caught our attention.

The FrankenBrute was built in part to raise awareness for Shaken Baby Syndrome as well as raise money for Liam Henderson, a victim of SBS. Photo: Jaime Hernandez

The FrankenBrute was built in part to raise awareness for Shaken Baby Syndrome as well as raise money for Liam Henderson, a victim of SBS. Photo: Jaime Hernandez

At Easter Jeep Safari this year, we came across a unique-looking Jeep truck. We stopped to briefly talk to the owner, Greg Henderson, who explained to us this was “FrankenBrute,” and it was a vehicle he built at his home in Michigan. Henderson previously worked at AEV for a number of years and loves to tinker with vehicles in general. But this unique Jeep is much more than just a cool project to him and his family.

Sadly, Greg’s son Liam was the victim of Shaken Baby Syndrome, and the vehicle was built to help raise funds to pay for his son’s medical costs while also raising awareness for Shaken Baby Syndrome. Though it is difficult to put a figure on the specific number of cases each year, Greg told us this happens to roughly 50,000 kids a year in the U.S.

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Story and Photos by Jaime Hernandez

Superwinch makes some of the toughest recovery equipment and winches for serious Jeep and 4-Wheel Drive owners. For the last few years, Superwinch has been putting on a trail run for customers and those wanting to join a group with plenty of pulling power.