Kennesaw, GA –Yamaha Parts and Accessories Division announces the launch of Yamalube.com, the very first website dedicated to its growing line of Yamalube oils, maintenance and care products.

A resource for consumers looking to protect and maintain a range of vehicles and engines—from motorcycles to boats —Yamalube.com will feature Yamaha’s full line of Yamalube products. With consumers owning multiple Yamaha vehicles or engines, this site is a user-friendly guide to find the right Yamalube products for their needs in one place.

“Our full line of oils and maintenance products has always been available through Yamaha dealerships,” said John Tomsche, Yamaha’s Parts & Accessories division manager. “Now, consumers can review our entire product offering, choose which products they need, learn how to use them and find a dealer who carries them, all online.”

Elements on the new website include:
– Informational Videos: Product experts show visitors how to select the right products for their vehicles and engines, and provide tips on using those products to ensure the best performance.

ESPN, creator of the X Games, announced today it will bring the X Games to Foz do Iguaçu, Brazil; Munich, Germany and Barcelona, Spain beginning in 2013. Those cities will join Aspen, Colo.; Los Angeles, Calif. and Tignes, France to host the X Games in an effort to expand globally. With relevance to contemporary youth around the world, this expansion is a transformation from an action sports competition brand into an action sports lifestyle brand that will highlight new locations and enhanced cultural and digital elements around the world.

ESPN conducted a formal bid process starting last May which resulted in significant interest from locations around the world that bid to host one of three new events (which join Los Angeles, Aspen and Tignes).  Beginning today, local organizing committees for Foz do Iguaçu (pronounced Fawz Day Ig wah soo), Munich and Barcelona will collaborate with ESPN for the next three years to bring the premier action sports event to their cities, launching an annual, six-event X Games calendar  – four of which will be summer events and two winter.

BOISE, ID — The OHV community joins together today in mourning the loss of one of its greatest activists. On Thursday, April 5th, 2012, Adena Cook–one of the original founders of the BlueRibbon Coalition–passed away.

Adena will be sorely missed, both by those that knew her, and by the recreation community to whom she gave so much. She will forever be in our hearts and thoughts, and her legacy of dedication, perseverance and determination will live on.

Ms. Cook was amongst those that aided founder, Clark Collins, in turning the Idaho Public Land User’s Association into a national organization, re-titled the BlueRibbon Coalition (BRC). She served as the newly created group’s volunteer secretary until 1989, at which point she became the group’s first Public Lands Director, and the second paid staff member.

Expanding its range of GMRS radios, Cobra Electronics introduces two powerful two-way radios.  The affordable CXT135 and CXT235 feature advanced NOAA Weather Radio (NWR).  The CXT235 also has All Hazards Alert, providing audible alerts.

The new NWR feature allows listening to the NOAA Weather Radio All Hazards broadcasting of continuous weather information directly from the nearest National Weather Service nationwide network of transmitters.  NWR relays official weather service warnings, watches, forecasts and other hazard information 24 hours a day, 7 days a week.

The CXT135 is the most economical weather radio on the market.  It has a range of up to 16 miles, Power Saver circuitry for extended battery life, Call Alert and rechargeable NiMH batteries.

The powerful CXT235 includes all the features of the CXT135, plus a larger range of up to 20 miles.  It also features NOAA All Hazards Alerts, which provide loud audible tones in the event of a weather alert or other emergency.  The NOAA Alert feature activates an automatic alarm on the radio if NOAA sends a tone alert with the warning.  The tone will activate an alarm on the CXT235, even if the audio volume is turned down.  This is especially useful for warnings which occur at night when most people are sleeping.

MEDINA, MN (Feb. 21, 2012) – Bill Rader, the long-time racing coordinator for the Polaris snowmobile race program passed away Monday, Feb. 20, 2012, after a courageous battle with cancer. He was 54. Rader played a major role in the resurgence of the Polaris snowmobile racing program over the past dozen years. He worked closely with Racing Director Tom Rager, Sr., a close friend of Rader’s for more than 20 years.

“He was extremely well-liked and everyone in the industry knows how instrumental he was in rebuilding this Polaris program,” Rager said of Rader. “His specialty was working with young talent, the father-son race teams, nurturing them to get them to the next level. He worked with people like [Pro racers] TJ Gulla and D.J. Eckstrom and helped them as they rose through the program.”

In the early 1990s, Rager was managing the Ski-Doo racing program and he hired Rader as his race program coordinator. Rader and his family – his survivors include his wife Tammy and daughter Dana – moved from Michigan’s Upper Peninsula to Wausau, Wisconsin, at that time for the job.

When Rager was hired as racing manager by Polaris in August 2000, he immediately hired Rader as racing coordinator. The two men led the rebuilding of the Polaris racing program back to the championship level program it is today. “Billy took care of the ‘B Team’ programs, assisted me with outside sponsorships and he dealt heavily with the ISR,” the racing sanctioning body, Rager said.

The two men developed an incredible friendship over the years. “They always say you meet one person in life who is truly your best friend, and for me he was truly my best friend,” Rager said.

A Great Sportsman
Scott Judnick, co-owner of the Judnick Motorsports snocross racing team, said Rader was a great influence on racers of all brands. “I can remember when we were racing for Arctic Cat – this is our 10th year with Polaris – Bill would always come up and talk to you at the track, give you encouragement. He was a great sportsman. He worked with the Sport-class guys and he’d go trailer to trailer and make sure everybody had what they needed and give them input… Bill was a big part of our team and our success and the championships we’ve won over the years.”

Judnick said Rader contributed to the spirit and technology of racing. “He made it fun. He was always willing to help, whatever you needed, he was there for you,” Judnick said. “He came up with ideas, he would run for stuff – nothing was beneath him. He was a big part of the success of this program. On a lot of different test trips Bill would be there and his input was always fantastic. The guy would be talking to you and he was so smart, and you’d be like, ‘what did he say?’ He’s get into the chemistry end of things and he loved to study and read and figure things out.”

Rader was unable to attend races while battling cancer, and he was missed. “The snowmobile racing world was very concerned about Bill,” Judnick said. “Every single weekend people come up and ask, ‘how’s Bill doing?’ I can’t tell you how much we’ve missed not having him at the track, and now that he has passed, how much we will miss him going forward.”

Judnick said commemorative decals were being prepared for racers to put on their sleds in Rader’s honor.

A Vintage Mopar Enthusiast
William E. “Bill” Rader grew up in Michigan’s Upper Peninsula, where he loved racing snowmobiles and stock cars. He worked for a time in the mines and served as technical inspector for the USSA snowmobile racing circuit, where he was exemplary in his fairness and his concern for racer safety. He was operating an industrial supply company when Rager hired him to work with the Ski-Doo racing program.

Rader was focused on his family and his job, and he enjoyed restoring old vehicles. “He loved building old hot rods,” Rager said. “He rebuilt a ‘70 Road Runner, and his latest project was a ‘73 Dart. He loved the old Mopar stuff. He also did an incredible job refurbishing old Polaris snowmobiles, and his latest was an old StarFire sled.”

A memorial service is scheduled for 11 a.m. Friday, Feb. 24, 2012, at Saint Andrew Lutheran Church, 3200 N. Mountain Road, Wausau. Visitation will be from 5-8 p.m. on Thursday, Feb. 23, at Brainard Funeral Home, 5712 Memorial Court, Weston, WI, and again from 9:30 a.m. until the time of services Friday at the church.

A lot of great racing and drama played out on the oval track at Eagle River for the 2012 World Championship Snowmobile Derby. Although a full race report can be seen here, this highlight video also recaps the action from the race.

Check out the highlight video of the 2012 World Championship Snowmobile Derby.

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MEDINA, MN – Just after 4 p.m. CST on Sunday, January 22, the T&N Racing Facebook page featured a historic status: “We WON the WC!!”

Nick Van Strydonk (T&N Racing) had just driven his lucky No. 13 Polaris race sled to victory in the Eagle River Snowmobile Derby World Championship, which he won by 0.025 of a second ahead of Matt Schultz, who led most of the race but was passed by Van Strydonk in the final turns of the last lap.

Dustin Wahl (Jimmy John’s/Wahl Bros./Polaris Racing) finished third on his Polaris-powered Wahl Bros. race sled, and his teammates Jordan Wahl and Brandon Johnson finished ninth and 10th, respectively. All three are from Greenbush, Minnesota.

Van Strydonk, who is from Tomahawk, Wisconsin, and has long dreamed of winning the Eagle River World Championship, took the lead by diving inside of Schultz entering turn three on the final lap of the 30-lap race. Van Strydonk ran that lap in 19.314 seconds, 0.319 second faster than Schultz.

Van Strydonk, 21, won the 49th running of the title race in Wisconsin’s Northwoods. He works at Erv’s Sales and Service, his family’s Polaris dealership in Tomahawk. The champion’s parents, Alan and Stephanie Van Strydonk, own the dealership and the race team.

Polaris racers were fast all weekend in World Championship qualifying and related events such as the Friday night Champ 440 final. Also known as the Sweet 16, the race featured the 16 fastest racers from World Championship individual time trials. Brandon Johnson won the Champ 440 title under the lights, finishing 2.3 seconds ahead of Van Strydonk. Johnson posted the race’s fastest lap at 71.856 mph, and the victory earned him an automatic entry in the World Championship, so he and his sled sat out the Saturday qualifying.

Van Strydonk, who topped the individual time trials with a qualifying lap in 17.873 seconds (74.526 mph), won his semi-final on Saturday to earn a spot in the World Championship, as did Dustin Wahl.

Sunday afternoon’s World Championship was a start-and-stop affair, with one mandatory red flag at lap 10 for an equipment and track check, and several additional stoppages after crashes. Van Strydonk ran in second place for much of the first half of the race, then fell back to around fourth until the final 10 laps.

With three laps to go, Van Strydonk regained second place and was gaining rapidly on leader Matt Schultz, who was on a Ski-doo. Van Strydonk was right on the leader’s snow flap for the final two laps, and the eventual champion dove low in turn three on the final lap for the decisive pass. Van Strydonk won the drag race down the home stretch to win the title by the length of a ski.

Snocross: Kody Kamm Wins Again

In other racing at Eagle River during World Championship weekend, Polaris snocross racer Kody Kamm (Hentges Racing) continued his incredible string of success in the 2011-2012 season. Kamm has won four of six Pro Lite finals on the ISOC circuit this winter, and he won the title at Eagle River. In the Pro Open snocross final, Ross Martin (Judnick Motorsports) finished second at Eagle River. Martin is the current Pro points leader on the ISOC circuit.

About Polaris

Information about the complete line of Polaris products, apparel and vehicles accessories are available from authorized Polaris dealers or anytime at www.polarisindustries.com.

MEDINA, MN – Upgrade your snowmobile jacket and feel good doing it during the Pure Polaris “Donate for a Discount” Sales Event that runs Jan. 9-Feb. 9, 2012. Bring your old jacket and bibs into a participating Polaris snowmobile dealership along with a coupon available online and you’ll receive up to $50 off when you purchase new riding gear. You get new gear at a discount and you help someone in need stay warm this winter.

The “Donate for a Discount” sales event is being held at participating Polaris dealerships in the United States and Canada and runs Jan. 9-Feb. 9, 2012.

To download the coupon you need to receive a discount when donating, visit: www.polarisindustries.com/en-us/snowmobiles/pages/2012-jacket-donation-coupon.aspx

Donate a used jacket – any brand – and receive a $35 discount on a new Polaris snowmobile jacket. Or donate a jacket and bibs – any brand – and receive a $50 discount on the purchase of a new Polaris jacket/bibs set. The collected jackets will be distributed to local and regional clothing distribution charities such as regional branches of Goodwill Industries International.

Learn more about Pure Polaris jackets, bibs and other apparel 24/7 at www.purepolaris.com.

About Polaris
Polaris is a recognized leader in the powersports industry with annual 2010 sales of $1.99 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands.

Additionally, Polaris continues to invest in the global on-road ultra-light electric/hybrid vehicle industry with Global Electric Motorcars (GEM) and Goupil Industrie SA, and internally developed vehicles. Polaris enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicles accessories are available from authorized Polaris dealers or anytime at www.polarisindustries.com.

MINNEAPOLIS, (December 2, 2011)—Polaris has chosen Progressive® Insurance as its preferred ATV, Side x Side, snowmobile and neighborhood vehicle insurer. By joining forces, Progressive—one of the country’s leading insurance providers—and Polaris—a leader in the power sports industry—are making it easier for riders to get coverage that protects them and their vehicles, both on and off their property.

“We’re working together so it’s not only easier for Polaris owners to buy affordable insurance, but to really understand what they’re buying,” said Progressive Product Manager, Charlotte Elek. “We’re available anytime by phone; and our website is filled with information to help Polaris owners make even smarter choices about coverage that protects them and their vehicle.”

“We are very excited to partner with Progressive,” said Polaris Financial Services Manager Kelly Clawson. “They will be able to serve our riders with years of power sports knowledge and experience.”

In addition to making it easy to understand and buy coverage, Progressive helps Polaris owners save and manage their money through a variety of features:

A variety of discounts—Customers save if they own a home, have a clean driving record, complete a safety course, pay in full—and more.

Disappearing deductibles—Customers reward themselves with a 25 percent reduction in their deductible for each claim-free renewal period. After four claim-free renewals, the deductible disappears altogether. Progressive offers this currently in 24 states, and will roll it out to all states in coming months.

Easy payment options—Customers can choose to pay in full; or pay in installments by electronic funds transfer, mail, online or over the phone.

To learn more and get a quote with Progressive, Polaris’ preferred insurer, visit http://www.progressive.com/polaris, or call 1-800-895-2880.

HALF MOON BAY, CA – GoPro today announced the release of its new HD HERO2 camera. Twice as powerful as GoPro’s original HD HERO camera, the HD HERO2 enables consumers and professionals to capture and broadcast their lives’ most exciting moments in professional quality 1080p HD video and 11 megapixel photos. The new HD HERO2 is now available at GoPro.com, specialty retailers around the world, and at Best Buy for MSRP $299.99.

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For more information, go to: www.gopro.com