The digital magazine, which has seen audited totals of unique viewers for SCORE Journal that reaches over 1.7 million in unique viewers per issue with an average engagement time of 51 minutes, is a major element in the continuing media expansion that SCORE has implemented. The revamped SCORE website has reached 3.5 million monthly unique viewers.
(Bahía de Los Ángeles, Baja California): The opening stages of the NORRA Mexican 1000 were like beauty and the beast for competitors. Both the bikes, and the four wheeled competitors ran along the Pacific Coast; taking in spectacular scenery. The ocean contributed to the show with huge surf that crashed onto the jagged coastline. Just off shore, whales could be seen breaching out of the water. Much of the coast section runs along towering cliffs that drop to the surf below, but drivers got a chance to dip their treads into the water as they ran right on the sand in some spots. Don’t think that it was all fun in the sun; the beast would be found on the second half of the 456 mile long course. As they turned east and crossed the width of the peninsula on their way to the Bay of LA, there was plenty of silt and whoops to endure.
(Agua Dulce, Calif.): NORRA is more than just adventure wrapped up in a race down the peninsula. For many who enter the Mexican 1000, it’s time spent with family and friends enjoying the diverse challenges unique to Baja.
Rob and Kyle Usnick are a father and son team who are no strangers to off-road racing. In fact, they enjoy every brutal minute of it. Having started in 2009, Rob has competed in numerous King of the Hammers, the Mint 400, several other SCORE, BITD, BRT and of course the NORRA Mexican 1000 in 2013 and 2015. With a diverse resume, Rob has raced JeepSpeed, rockcrawlers, motorcycles, and UTV’s.
(Agua Dulce, Calif.): There are always great stories that come to light during the NORRA, Mexican 1000. With such a diverse group of vintage cars, modern race vehicles, UTVs, motorcycles and prerunners competing this year, the rally has become compelling before the it even begins. Vehicles in the race range from PJ Jones’ Polaris XP1000 to Larry Trim’s 1968 SC/Rambler sedan. Trim raced in 2013 and made plans to return with a vintage racer. His S/C Rambler is a recreation of a car once driven by James Garner. “We had help from a member of the original 1969 build team,” says Trim, “We have made the car as authentic to the original as possible, right down to the airbags in the front coils, and the bias ply super traxion tires. I’ll be trading driving duties with my co driver and business partner Brent Yeadon.”
Miramar, FL — JL Audio, known for producing some of the finest audio systems in the, marine, mobile, powersports, and home audio markets, has unveiled a massive, new product line specifically designed for off road, all terrain vehicles. The new MX Series amplifiers, VeX Pod speaker systems, Stealthbox subwoofer systems, and three source units, are designed for the rigors of installation in off-road vehicles that like to play dirty.
MILWAUKEE, Wis. – Bolt Locks has released its 2016 catalog, showcasing its expanding line of award-winning locks, featuring Bolt’s Breakthrough One-Key Lock Technology. Bolt offers a wide variety of rugged, weather-proof locks, providing consumers with several options when towing, storing and securing valued items.
(Agua Dulce, Calif.): Race for Cash is back. For all competitors who are up for a friendly wager at the NORRA Mexican 1000, the Race for Cash requires a $2000 dollar buy-in and pays the entire pot to the racer with the lowest elapsed time, after penalties, at the finish line in San Jose del Cabo.
The Bureau of Land Management (BLM) Price Field Office is seeking public input on a range of preliminary alternatives to be considered in the Nine Mile Canyon Special Recreation Management Area (SRMA) Environmental Assessment. The Nine Mile Canyon SRMA, managed by the Price and Vernal Field Offices, is internationally significant for its concentration of archaeological sites and extensive rock art.
RENO, Nev., USA—Texan Billy Wilson drove to a rookie race win to earn the spotlight during Sunday’s premier telecast of the 30th Annual SCORE San Felipe 250 on the CBS Sports Network. The one-hour show, with multiple repeat airings scheduled, will debut Sunday (April 17) at 9 p.m. ET on the popular CBS Sports Spectacular show.
Announcers for the CBS Sports Network telecast of the 30th SCORE San Felipe 250 are SCORE racer Cameron Steele and adventure sports announcer Jarod DeAnda.
RENO, Nev., USA — Entries from all across the United States and around the world are expected as online registration for the upcoming internationally-televised 48th annual SCORE Baja 500 is underway. Round 2 of the 2016 SCORE World Desert Championship will be held June 2-June 5 in Mexico’s Baja California Norte, starting and finishing in Ensenada, the seaside port on the Pacific Ocean, 80 miles south of San Diego.
Most the world’s best desert racers will be in action at this year’s 48th anniversary of the SCORE Baja 500, the original desert race produced by SCORE on July 26, 1974.
It is an elapsed-time race with staggered starts as the green flag on Saturday (June 4) will drop first for the motorcycles and quads at 5:30 a.m. and approximately 10 a.m. for the cars, trucks and UTVs.