Westminster, Calif. – In the automotive restoration world, few problems are more dreaded than hidden rust. Like an unseen cancer spreading from cell to cell, the corrosion weakens a car’s metal structure, and can be absolutely devastating if left unchecked. Grinding the paint off an unassuming pinhole of surface rust can reveal massive structural decay—a classic car owner’s worst nightmare.
JOHNSON CITY, Tenn. – Borla Performance, the pioneer and leading manufacturer of stainless-steel performance exhaust systems, has announced a new strategic relationship with DRIVEN Public Relations, an award-winning international public relations and creative marketing agency specializing in all facets of communications,. With nearly 40 years in the performance aftermarket, Borla manufactures only the highest quality products that are engineered to withstand the destructive elements and conditions on the road, and are backed with a ‘Million-Mile Warranty.’ Borla and DRIVEN will work in partnership to develop an enhanced strategic public relations plan and media engagement strategy, in addition to building their branding, sports marketing and social media initiatives for 2015 and beyond.
In another story from this year’s Easter Jeep Safari, we explored the notion that the Wrangler Africa Concept is toying with future changes we could see on the next-gen Wrangler. The Grand Cherokee Overlander Concept subtly does the same thing by exploring a tweak to the suspension system that Jeep hasn’t publicly done before.
Jeep knows its core audience well, and the brand has wisely viewed the Easter Jeep Safari as an opportunity to connect with its core audience. This is exemplified not only by Jeep’s presence here in Moab, but also by the drool-worthy concept trail rigs the brand brings out each year.
These Jeep concept vehicles are no doubt high on cool factor, but they also provide the opportunity for the company to gather valuable intel and customer feedback. One of the vehicles that may have asked the most questions, albeit very subtly, was one of the least flashy concepts of the bunch, the Wrangler Africa. The sand-colored paintjob of the Africa practically blends the Wrangler into the sandstone backdrop of Moab, and at first glance it’s easy to skip over this overland-style Wrangler and focus on the more flashy rigs like the Jeep Chief, Staff Car or Grand Cherokee Overlander. A closer look at the Africa, however, reveals there’s much at play here than meets the eye.
Auburn Hills, Mich. – Ram, the “Official Truck” of the Academy of Country Music Awards, is inviting its owners and their trucks to help the brand break a Guinness World Records title for the largest parade of pickup trucks. The event is being held to honor the 50th anniversary of the ACM Awards, which will be broadcast live for the first time ever from AT&T Stadium in Arlington, Texas, Sunday, April 19, at 8 p.m. Eastern time/5 p.m. Pacific time on CBS.
LANSING, Mich. – Air Lift Company’s 2015 Load Support Product Catalog features the company’s wide range of easy to use air spring suspension products available for towing and hauling use and automotive performance applications.
CYPRESS, CA – Toyo Tires has a long history in U.S. motorsports that includes championship wins, both off-road and on the tarmac. In 2015, the company continues its ‘All or Nothing’ strategy with best-in-class drivers and several popular race series. From Open Country off the road to Proxes on the asphalt track – Toyo Tires helps to turn racer’s dreams of winning into reality.
Multi-championship racers Robby Gordon and BJ Baldwin continue to lead Team Toyo in desert racing. Both will compete for the top spot in SCORE-International and Best In The Desert. Gordon and Baldwin have each won overall SCORE-International Championships and Baja 1000 races with Toyo Tires.
Following another incredible season in 2014, Mickey Thompson Performance Tires & Wheels has returned to the Lucas Oil Off Road Racing Series (LOORRS) as a 2015 series sponsor. Through this program, Mickey Thompson will provide the legendary Baja Pro racing tires and trackside support to racers, and will continue to work collaboratively with teams in the Pro 2, Pro 4, Pro Lite and Pro Buggy classes.
This year’s LOORRS Team M/T includes Brian Deegan and Myan Spaccarelli in Pro 2; Brian Deegan and Eric Barron in Pro 4; Ronnie Faisst, Taylor Atchison, Gavin Harlien and Doug Deberti in Pro Lite; Chad George, Garret George, Taylor Atchison and Dave Mason Jr. in Pro Buggy.
Stow, Oh. – The Trail Country radial from Dick Cepek is a true all-terrain, M+S-rated tire for light trucks and SUVs that’s been expertly engineered to be tough and reliably responsive in a variety of conditions including off-road environments. It also offers great street performance, responsive handling and long wear, and now includes a 50,000-mile limited tread wear warranty.
The new Jeep Wrangler will receive both the 3.0-liter EcoDiesel V6 motor and an eight-speed transmission, according to reports, though exactly when that will happen is up for debate.