Bullet Proof Your Diesel announces the launch of its new website located at http://bulletproofyourdiesel.com/. Whatever problems you may be experiencing with your Ford, Dodge or GM diesel, we at Bullet Proof Your Diesel can fix it. Whether you are in search of Powerstroke EGR Deletes, Coolant Kits, Crate Engines, Diesel Rebuild Kits or any of thousands of performance diesel parts and accessories, we are your go-to diesel parts experts.

Bullet Proof offers complete technical and customer support as well as a full Diesel Truck repair facility. We are a one-stop shop for all things related to your truck, with two Ford SENIOR Master Technicians on staff to help guide you through your installs or answer any questions you may have.

Royal Purple recently added oil filters for diesel vehicles to their line of premium oil filters. Royal Purple’s micro-glass technology oil filters provide superior particle removal, high performance and optimized flow for maximum performance and longer filter life.
Each filter features:

•    100% synthetic micro-glass media with 99% filtration efficiency at 25 microns
•    High performance silicone anti-drain back valve that prevents dry starts even in extreme conditions
•    Extra heavy duty rubber base gasket that ensures a leak-free seal
•    Ultra-strength filter housing that can endure higher burst strength than conventional  filters

Royal Purple oil filters allow change intervals to be extended up to 15,000 miles. Vehicles under warranty should follow the vehicle manufacturer’s recommended oil filter change intervals. While Royal Purple oil filters are fully compatible with all synthetic and conventional oils, Royal Purple recommends using their high performance synthetic motor oil for optimal results.
Royal Purple diesel oil filters are available for the following vehicles:
Make/Engine    Royal Purple Part #

6.2L and 6.3L GM     30-1218
GM Duramax        30-2999
Dodge Cummins (All)    40-780
Ford 6.7L Powerstroke    40-2051
Ford 7.3L Powerstroke    50-2286

Royal Purple oil filters are available at Pep Boys, Summitracing.com and Amazon.com.

About Royal Purple
Royal Purple manufactures synthetic products for numerous industrial and consumer needs. Join the Royal Purple on Facebook at www.facebook.com/officialroyalpurple and Twitter @RoyalPurpleInc. For more information on Royal Purple or its products, contact Royal Purple Inc., One Royal Purple Lane, Porter, TX 77365, 281-354-8600, www.royalpurple.com.

Cleveland – Fab shop looking drab? Does it need a pick-me up? How about some new tools and accessories? Lincoln Electric can help, thanks to its Ultimate Fab Shop Giveaway. Enter the contest every day from now until 11:59 p.m. (EST) on Dec. 15 for a chance to win great prizes, including a complete fab shop makeover valued at $12,000.

Visit the Enter Sweepstakes tab on Lincoln Electric’s Facebook® page and “Like” both the Lincoln Electric and Torchmate® CNC Cutting Systems Facebook pages. After clicking “Like,” fill out the required information on the entry form and click “Submit.”

Visitors can enter once daily for the duration of the promotion and, upon submission, they will be prompted to invite their Facebook friends to enter the contest, as well. For each friend referred, the original entrant will also be automatically entered for that day’s prize.

From now until Dec. 8, nine winners – one daily – will win a VIKING™ 3350 helmet.

The 2011 SEMA Show highlights everything – and we mean everything – in the automotive aftermarket. The Las Vegas Convention Center is filled with companies displaying their newest products, meeting new clients, and highlighting their product lines to potential buyers, sellers and everyone in between.

We in the media world get an all-access pass into the SEMA Show to educate and highlight all of the things the general public doesn’t get to see. As the automotive industry learned long ago, cars and trucks seem to go hand in hand with beautiful women, and SEMA certainly has no shortage of either.

Here’s a small sample size of SEMA girls, “booth babes,” or whatever clever name you’d like to call the pretty women scattered about the show.

The Specialty Equipment Market Association (SEMA) announced the winners of the New Products Showcase Awards held at the 2011 SEMA Show. Among the awards of interest to off-roaders is the Best New Off-Road/4-Wheel Drive Product winner MSD Ignition for its Atomic EFI unit. The event recognizes the most cutting-edge automotive products either on the market or about to hit the market. This year, nearly 2,000 new products were submitted for consideration.

Criteria that ranked high on the judges’ selection for the New Product Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

The 2011 New Product Award Winners include:

Best Engineered New Product

  • Winner: Baer Brake Systems, Full Floating Rear End Conversion
  • Runner Up: Aeromotive Inc., Camaro Stealth Fuel System
  • Runner Up: Fuelab, Electronic Fuel Pressure Regulator

GREENVILLE, S.C. (July 6, 2011) – Today, BFGoodrich® Tires is launching its upgraded website at BFGoodrichTires.com, which offers many new and expanded features. The site caters to all enthusiasts by connecting them to their desired driving experience and conveying the personality of the brand with a fresh look, easier navigation and a robust news section.

“The new BFGoodrich Tires website is a destination where driving enthusiasts can find a tire that will not only get them from point A to point B, but also fits their lifestyle,” said Duane Thomas, Brand Communications Manager for BFGoodrich Tires. “Consumers can choose the correct tire by driving through the upgraded, comprehensive tire selector, as well as view compelling video that brings the BFGoodrich Tires experience to life.”

Upgraded features at BFGoodrichTires.com include:

  • Driving scenarios —Visitors can explore various scenarios from everyday driving on the BFGoodrich® Advantage T/A® tire to trail rides on the BFGoodrich® Mud-Terrain T/A® KM2 tire
    Read More >

BEREA, Ohio – It’s time to get your cameras rolling as CORSA Performance Exhausts announces a summer-long video contest that invites you to express why you love CORSA for your car, truck, SUV or boat.

The new contest, which runs from June 15, 2011 to Sept. 30, 2011, allows fans of CORSA exhaust systems to submit a fun, safe video that showcases “How Your CORSA Speaks to You.”  Videos should run 15 seconds to 5 minutes in length and can feature a wide variety of topics, such as a summer road trip, a unique comparison to stock, an exhaust installation or your very own idea for a CORSA commercial.  Have no worries if you don’t own a CORSA exhaust because the contest also allows you to submit a creative video on why you wish you had a CORSA system.

To participate, the videos must first be uploaded to YouTube and then submitted to CORSA as a YouTube link.  CORSA employees will chose three semi-finalists – based on creativity and originality, skill of execution and overall theme – whose videos will be posted to the CORSA website for voting around Oct. 3, 2011.  Each of the three semi-finalists is encouraged to share and promote their video during the voting process.

FULLERTON, CA – Yokohama Tire Corporation has announced the official launch of its all-new, user-centric Web site at www.yokohamatire.com designed to put customers first and their needs, according to Theresa Palang, Yokohama manager of public relations and digital marketing. It is built for engagement, interactivity, education, empowerment with information and positive shopping experience.

“Understanding the customers and how best to address their needs have always been the primary focus at Yokohama,” said Palang. “With the new site, we have now provided those customers with new means by which to express their needs and on a platform that is increasingly becoming their choice – digital.  Whether a beginner at the tire selection process or a seasoned enthusiast, male or female, performance aficionado or daily driver, the new site walks the user through according to their preferences and on a centralized hub that integrates all social media channels, tools and resources – a first in the tire industry.”


Key elements of the site include:

–        Interactive Driving Style Selector:  Asks consumers what their driving style is on a continuum of easy-going to spirited.

–        Relative Performance Meter:  Asks consumers to rate five tire performance factors in order of importance to them, including dry handling, wet handling, winter traction, noise/comfort and longevity.

–        Interactive Product “Hot Spots:” Explains how each tire feature has been built to deliver a specific benefit.

–        Tires 101:  Educates consumers on the relationship between tires and wheels, aspect ratios, tire sizing systems, speed ratings, load-carrying capacity, customizing options, and tire care and safety. Includes a glossary for better understanding of terms related to the characteristics and performance of tires.

–        Tech Lab:  Informs on the technologies that go into the design and manufacture of Yokohama tires, including water evacuation, tread wear, rolling resistance and aerodynamics simulations.

–        Integrated Social Media:  Yokohama’s Facebook, Twitter and YouTube channels are in one convenient place for consumers to post threads or learn what others are saying about Yokohama. Additionally, Yokohama’s proprietary iPad app is made available for download for consumers to take on the go.

–        Content Sharing and Bookmarking:  Consumers researching a product can easily email/print information, or make instant connections with others through a variety of bookmarking and sharing tools that include Facebook, Twitter, LinkedIn, Digg, Delicious, MSN Messenger, Reddit, Yammer and over 300 additional tools.

To assist the consumer in the decision-making process, shopping tools are also provided, which include:

–        Tire Comparisons:  Side-by-side comparisons are presented for up to three Yokohama tires selected.

–        Dealer Locator:  Multiple points of access provide a gateway anytime during the tire search process to the Dealer Locator, which returns results showing independent tire dealers, auto dealerships, and OE service providers.

Yokohama will also roll out new, stand alone sections on the site, including Motorsports, Sustainability, Commercial Tire and Off-The-Road Tire (OTR).

“The user-centric website with integrated social media channels are only the beginning,” said Palang. “As our customers migrate to other, newer digital platforms in the future we will introduce additional initiatives to make sure we are ever responsive to their preferences and needs.”

Check out the new site at www.yokohamatire.com.

AMSOIL INC has introduced a new addition to the OE line of attractively priced synthetic oils with AMSOIL OE 15W-40 Synthetic Diesel Oil. OE Synthetic Diesel Oil offers excellent performance and protection in both on- and off-road diesel engines.

AMSOIL OE Synthetic Diesel Oil is a low-sulfated ash formation that meets the requirements for low-emission quality diesel oil, while offering protection under the most severe operating conditions. It is compatible with all exhaust treatment devices and is designed for engines equipped with diesel particulate filters (DPF). This translates to cleaner engine operation, effectively maintaining power and fuel efficiency for maximum engine performance. Additionally, OE Diesel Oil provides extreme temperature performance. It is formulated for improved heat and oxidation resistance over conventional oil.

AMSOIL OE 15W-40 Synthetic Diesel Oil features a low volatility (burn-off) rate, resulting in reduced oil consumption and emissions during operation. Even in high temperature conditions, it maintains exceptional film strength while delivering protection, performance and fuel efficiency. Its premium synthetic base stock and a robust detergent additive package combine to deliver unsurpassed protection and performance in diesel applications.

AMSOIL OE 15W-40 Synthetic Diesel Oil is recommended for diesel engines requiring any of the following specifications and should be changed at intervals as determined by the original equipment manufacturer (OEM):

• API CJ-4, CI-4+, SM…             • ACEA E9
• DDC 93K218                           • Cummins CES 20081
• MB 228.31                              • CAT ECF-3, ECF-2, ECF-1-a
• Mack EO-O Plus                     • Volvo VDS-4
• MAN 3575                               • Renault RLD-3
• MTU Type 2.1

About the Company: AMSOIL has been the recognized leader in synthetic lubrication since 1972.  For more information about AMSOIL synthetic motor oils contact your nearest AMSOIL distributor, or call AMSOIL at (715) 392-7101 or 1-800-777-8491.  AMSOIL INC., 925 Tower Avenue, Superior, WI 54880, or go to www.amsoil.com.

Think you’ve got the hottest truck, Jeep or off-road vehicle build going? Building a pre-runner or a rock-crawler – what’s in your shop? Want a chance to give it the ultimate suspension with Bilstein off-road racing shocks? When you log on to www.ShockMyRide.com you’ll get the opportunity to enter Bilstein’s new SHOCKMYRIDE contest.

The GRAND PRIZE is a customized Bilstein 9100 Series Suspension Package, plus an all-expenses paid trip to Las Vegas, and two passes for the exclusive 2011 SEMA Show, the Automotive Aftermarket Industry’s premiere event that is closed to the public. The trip includes: roundtrip airfare to Las Vegas for 2, and two nights hotel accommodations, plus $300 spending money.


FIRST PRIZE is a set of four 5160 Series Remote Reservoir shocks…and we’re giving away five sets!

Entry is easy – just log on, upload your images and videos, along with your story about why we should pick your project!  Log back on often to check out your competition.

Contest open now through August 31, 2011. Log on now to enter: http://www.shockmyride.com

Also, log on to www.bilsteinUS.com for complete shock applications.