Bryan-Fuller-Mark-Prosser-Lincoln-SEMA-2016-10-13-16
Cleveland
– Lincoln Electric has contracted with master builder and television personality Bryan Fuller and longtime educator and author Mark Prosser to team up to teach several seminars on welding and fabricating at Booth 24643 during the Specialty Equipment Market Association’s (SEMA) signature event, Nov. 1-4, at the Las Vegas Convention Center.

1-2017-Ford-Super-Duty-8-3-16
Ford trucks earned top honors at the Texas Auto Writers Association’s 2016 Texas Truck Rodeo, with the all-new 2017 Ford F-Series Super Duty – the toughest, smartest, most capable Super Duty ever – being named “Truck of Texas,” the most prestigious award given at the 23rd annual competition.

Polaris-12-2-11Polaris Industries Inc. just announced this morning that it has agreed to purchase  Transamerican Auto Parts Company (“TAP”), a privately held, vertically integrated manufacturer, distributor, retailer and installer of off-road Jeep and truck accessories, for $665 million. In a press release sent out this morning, Polaris notes the purchase price implies “a multiple of approximately 9.0 times TAP’s EBITDA for the 12 months ended September 30, 2016.”

TAP sells and installs an extensive line of accessories for Jeep and truck enthusiasts, including products manufactured under its seven aftermarket brands that include Pro Comp, Rubicon Express, Smittybilt, Poison Spyder, G2, LRG and Trail Master. Transamerican Auto Parts is the largest retailer and installer in the North American market, selling through its own retail and on-line network while also supporting numerous independent accessory retailers/installers. In the last year, ending September 30, 2016, TAP has generated approximately $740 million in sales.

R-THUMB-Lee-Ermey-The-Gunney-SEMA-Show-10-10-2016Suwanee, Ga. – Omix-ADA and Rugged Ridge today announced show favorite, R. Lee Ermey, will appear again as a celebrity guest at the company’s Off Road Success Center in the Upper South Hall Lobby (booth #34000) during the 2016 SEMA Show in Las Vegas on November 1-4.

Ermey, best known for his landmark role as Gunnery Sergeant Hartman in the 1987 Stanley Kubrick film “Full Metal Jacket”, has become synonymous with the public’s image of a boisterous military drill instructor. Having served as an actual drill instructor in the U.S. Marine Corps, Ermey was later bestowed the honor of promotion to Gunnery Sergeant in 2002, the first time a retiree had received a promotion from the Marine Corps.

Off-Road-Expo-Logo-10-2-12INDIANAPOLIS, Ind. — The off-road nation came together last weekend at Fairplex in Pomona, Calif., to celebrate life off-road at the Lucas Oil Off-Road Expo powered by General Tire.

More than 73,000 fans were drawn to Southern California Oct. 1 and 2, 2016, to visit with more than 350 exhibitors showcasing the hottest products in off-road, participate in high-horsepower racing demos, meet racing celebrities and ride along on the off-road obstacle course in rigs equipped for the Rubicon Trail.

Off-Road Expo fan and industry attendance has continued to grow the last few years. With more than 10 acres of demos, exhibitors and experiences for the off-road enthusiast, Off-Road Expo is truly “Where The Off-Road Nation Comes Together.” This year’s event was the most heavily attended in years.

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Expanding its All Terrain X models, GMC announced today that the Duramax-powered Sierra HD will be offered for 2017. The Sierra HD All Terrain X will join the Canyon and Sierra 1500 this fall as the third model in the All Terrain X series (see our test of the Duramax Canyon in the ’16 Mid-Size Shootout).

Jessi-Combs-Lincoln-Electric-SEMA-10-7-2016
Cleveland
– Lincoln Electric will feature two of the biggest names in the automotive aftermarket industry in Booth 24643 at SEMA 2016: Jessi Combs (above) and Chip Foose. Both celebrity designer/builders will sign autographs during the show. SEMA 2016 runs Nov. 1-4, at the Las Vegas Convention Center.

Yokohama-Geolandar-AT-G015-LT-Tread-3-18-16
SANTA ANA, CA
– Yokohama Tire Corporation is welcoming fall with a national mail-in rebate promotion: Autumn Escape. From October 1 through October 31, consumers will receive a $60 Yokohama Visa Prepaid card after purchasing a set of four select Yokohama tires.

Diesel bros Feature
Whether it’s torture testing their latest Polaris RZR build, creating some obscene, over-the-top UTV project or burning laps in the parking lot with their freshly installed UTV tracks, Diesel Dave and Heavy D Sparks from the Discovery Channel’s hit TV show Diesel Brothers sure know how to have a good time. Here’s some of their off-road exploits and adventures.

Treadwright-Expeditionary-Veterans-Association-9-28-16
HOUSTON, TX
– TreadWright Tires recently announced a partnership with the Expeditionary Veterans Association (EVA) to provide tires for recreational and therapeutic outdoor excursions for veterans.  The partnership will see the Houston-based tire manufacturer provide tires to help transport veterans to outdoor activities hosted by the EVA in an effort to provide therapeutic recreation and outreach. The EVA and Treadwright are partnering to ensure veterans and active service members have programs available to assist them in their progression of their Post-Traumatic Stress Disorder (PTSD) therapy and transition into civilian life.