IRVINE, Calif. – Kawasaki Motors Corp., U.S.A. (KMC) has announced that Masafumi “Masa” Nakagawa will succeed Takeshi “Tak” Teranishi as president of the company, effective April 1. Nakagawa, who spent six years at KMC’s Irvine headquarters in the late 1990s, will transition to his new position when Teranishi, who joined KMC in 2009, leaves to assume the presidency of Kawasaki Motors Corporation Japan.
IRVINE, Calif. (February 12, 2014) – It’s one thing to enter what has been called “the toughest one-day off-road race in the world,” it’s another entirely to finish on the podium in that competition. Lined up against a field of heavily modified Side-by-Sides, Kawasaki’s Casey Currie relied on the power of his Teryx4™ stock 750-class engine to finish third in the 2014 King of the Hammers (KOH) UTV Pro Class race this past week in Johnson Valley, Calif., beating many 1000cc ‘race-ready’ machines.
Colorado Springs – Nine-time off-road champions Brad & Roger Lovell are excited to welcome Kawasaki to the team through an exciting association based on the burgeoning side x side market and the Kawasaki Teryx4.
IRVINE, Calif. – Kawasaki Motors Corp., U.S.A. (KMC) has announced a continuation of its relationship with the Professional Bull Riders (PBR) Built Ford Tough Series (BFTS) as it enters the 2014 season. KMC will be in its third year as the Official Side x Side and ATV sponsor of the fast-growing sport that has captured the interests of both live and television audiences.
KMC has developed promotional tie-ins with top bull riders, including J.B. Mauney, the reigning world champion, and Shane Proctor. The company, well-known as a marketer of motorcycles and Jet Ski® personal watercraft, focuses on its four-wheel product in conjunction with PBR activities. The Teryx4™ LE side x side is highlighted at all of the stops on the tour which visits 18 cities in 15 states during the opening half of the season. The Kawasaki unit, which will attract attention from many of the 1.5 million seasonal event attendees, features a powerful V-twin engine, high performance Fox Podium shocks, best-in-class comfort and bright LED headlights. The Teryx4 LE is perfectly suited to the strength and endurance exhibited by PBR tour riders and fans alike.
The first half of the series, which gets underway January 3-5 at New York’s Madison Square Garden, will see Mauney, Proctor and scores of other bull riders trying to outmatch the toughest 1,500-pounds-plus bulls ever corralled in an urban setting. Like the riders, bulls are ranked throughout the season and the top ones have names like Bushwacker, Asteroid, and Smackdown.
UPDATE: As of 8:15 a.m. PST on Friday, November 15, SCORE Ops showed the 2X FMF/Bonanza Plumbing KTM and the 1X JCR Honda together at Race Mile 454. The 349X Honda was at Race Mile 411, and the 4X THR Motorsports/Monster Energy Kawasaki was at Race Mile 402.
FMF/Bonanza Plumbing KTM’s Kurt Caselli made a little history right off the starting line at the 2013 Tecate SCORE Baja 1000, the 30-year-old becoming the first rider to start the race at night, leaving Ensenada promptly at 11 p.m. to start KTM’s quest for a Baja 1000 victory.
IRVINE, Calif. (June 14, 2013)–Kawasaki Motors Corp., U.S.A. (KMC) announced a unique tie-in with “The Lone Ranger,” a Disney/Jerry Bruckheimer Films production set for national release on July 3. The powersports products marketer will use this new reimagining of the popular story to help carry product messages for its off-road motorcycles, four-wheel vehicles and street motorcycles.
Concentrating on a “Live the Legend” campaign line, Kawasaki’s effort is heavily oriented to video creations depicting a transition from the Gore Verbinski-directed film to scenes of modern day adventurers with the company’s Teryx4™ Side x Side, KX™ motocross, and Ninja® sportbike products. The action-oriented “Live the Legend” video appears on KawasakiTV’s YouTube channel, and you can check it out below:
IRVINE, Calif.—Kawasaki Motors Corp., U.S.A. (KMC), the “Official ATV and Side x Side” sponsor of the Professional Bull Riders (PBR) Built Ford Tough Series (BFTS), will be providing fans with an opportunity to win one of three rugged Kawasaki off-road vehicles!
Kawasaki has announced a Win-My-Ride promotion that features the give-away of a Kawasaki Mule side x side and two Brute Force all terrain vehicles.
The three winners will be selected at random and announced after the PBR Built Ford Tough Series World Finals in November, 2012.
IRVINE, Calif. – The Professional Bull Riders (PBR) announced that Kawasaki Motors Corp., U.S.A. will be the “Official ATV and Side x Side” of the PBR.
Kawasaki branding and advertisements will be featured during PBR’s television broadcasts on four major networks, along with prominent in-arena and chute signage, as well as PA announcements and JumboTron® spots.
Fans will be able to experience more about Kawasaki ATVs and Side x Sides through special promotions at select PBR events.
Irvine, Calif. – Off-Road racing champion Destry Abbott and his family will be taking one lucky family on an Ultimate Family Adventure through the mountains of Southern California in Kawasaki’s newest side x side, the Teryx4.
“The off-road rated Kawasaki Teryx4 is a great vehicle for the whole family.” said Kawasaki Marketing Communications Director Chris Brull. “With four seats, a family can go out on the trails, explore and enjoy everything the Teryx4 has to offer. The Ultimate Family Adventure will be an amazing experience for the winners as they explore Southern California with Abbott.”
The winner will receive a 2012 Kawasaki Teryx4 along with a trip for four to Lake Arrowhead, Calif. joining the Abbott family on an off-road adventure through the mountains of the San Bernardino National Forest. The family will spend July 21-24 on the trails and learning the capabilities of the Teryx4.
Mitch Guthrie, #555 took the overall win at 2012 UTV King of the Hammers in his Polaris RZR XP. Guthrie ran a flawless race, keeping a fast pace that gained momentum with each race mile. Todd Stephenson in the #1944 Artic Cat Wildcat took 2nd, making it an impressive first run for the Artic Cat Wildcat.