Mad Media and UTVunderground.com today launched the newest video in the XP1K series with “XP1K3.” This third installment of the film series, which features three-time off-road champion RJ Anderson driving a Polaris RZR XP Turbo, is produced by Mad Media led by the directing team of the Martelli brothers. The video was launched today after its debut at Polaris Camp RZR West, in Glamis, California, over the weekend.
Ensenada, Baja California Mexico – For the first time in Lucas Oil Off Road Racing Series (LOORRS) history, the league headed south of the border to Ensenada, Baja California Mexico for Rounds 11 & 12 of the 2015 race season. After months of planning by LOORRS officials and the Papas & Beer Racing Team (led by family patriarch Rodrigo Ampudia, Sr.), the dream of taking Lucas Oil Short Course Racing to Baja became a reality.
Riverside, CA – After a fantastic performance in Lake Elsinore three weeks ago, including a sweep of the weekend’s Pro Lite racing, RJ Anderson and his crew were anxious to ride the momentum into rounds 7 and 8 in Tooele, Utah. The racing takes place at the beautiful Miller Motorsports complex just outside of Salt Lake City. With paved pits, beautiful facilities and a go-kart track, Miller Motorsports park is a favorite of fans and racers alike.
Riverside, CA – It was a weekend of ups and downs for RJ Anderson and the RJ37 team in Chandler, AZ for rounds 3 & 4 of the Lucas Oil Off-Road Racing Series (LOORRS). Coming into the weekend hopes were high. Rounds 1 & 2 in Lake Elsinore proved the team, trucks and driver were heading in the right direction with a great set up and solid performances in both Pro-Lite and Pro2. RJ and team were ready for competition at Wild Horse Pass Motorsports Complex!
November 4, 2014, San Diego, CA – After a successful debut for the first XP1K video, UTVunderground has launched the new “XP1K2” video today. UTVUnderground.com and motorsports production company Mad Media hit the launch button this morning after debuting the new video to a crowd of thousands at Polaris Camp RZR West, in Glamis, California over the weekend.
In 2013, UTVUnderground launched the first-ever branded viral film campaign for the Side-by-Side (SxS) industry. The campaign was dubbed “XP1K,” and brought together Polaris RZR, producers Mad Media, directors the Martelli Brothers and starred off-road racing champion RJ Anderson. XP1K took the SxS world by storm, and racked up an impressive 1.5 million YouTube views and over half a billion impressions world wide, making it the largest campaign of its kind for the UTV / SxS market. UTVUnderground is proud to announce the second installment of the campaign, “XP1K2” is currently in production.
It was an exciting weekend of racing for the RJ37 team at Miller Motorsports Park just outside Salt Lake City, UT for Rounds 7 & 8 of the Lucas Oil Off-Road Racing Series (LOORRS). Like every race this season so far, Rounds 7 & 8 had its fair share of ups and downs, but nothing could spoil the high of the weekend as RJ put the #37 Polaris RZR / Monster Energy Pro-2 on the box for the first time!
Crandon, WI – The “Big House” in Crandon, Wisconsin is considered by many to be the birthplace of shortcourse racing. Fall Crandon’s hallowed traditions, enormous crowds and iconic high-speed track make it a must attend event. Come Labor Day weekend, LoanMart Racing will be making the trek east to throw down with the best of the Midwest racers.
The LoanMart team will be represented by Andrew Caddell and RJ Anderson in the Prolite class. RJ is looking forward to some wide-open action on the Crandon track. “Crandon is the heart of short course racing,” says RJ, “The fans love what we do and it’s awesome to put on a show for them! I’ve always wanted to win a Crandon world championship, now is my chance.”
Mad Media, and UTVUnderground.com launched an extraordinary viral video on August 8th dubbed “XP1K”, that features off-road champion and factory Polaris off-road racer RJ Anderson behind the wheel of a custom built, 190 horsepower, 2014 Polaris RZR XP1000 UTV.
The video is a non-stop blitz of off-road action, jaw dropping close calls, and precision driving – and features a climactic world distance record-breaking ending. It is this record – the longest UTV jump in history, (129’ 9”) that continues to push the popularity of the video, which has taken the automotive industry by storm. XP1K has racked up nearly 700,000 views in two weeks, and has been featured on Jalopnik, Top Gear, Drift.com, Complex, BBC, Car and Driver, Autoblog, Offroad.com, Supercross.com, and Powersports Business, to great acclaim.
Anaheim, Calif. – GBC Motorsports athletes were out at Glen Helen Raceway in Devore, CA this past weekend for the seventh round of the 2013 WORCS Racing season. With a class victory, five podium finishes and a class championship, GBC racers put their tires and machines to the test and passed with high-flying colors.
It might have been the first WORCS race for GBC newcomer Cody Bradbury, but he wasted no time in getting down to business by jumping straight into the SXS Pro Production class. Bradbury rolled his Mongrel-equipped Polaris RZR to the line, and by the time the dust settled Bradbury crossed the line in 2nd place. The rest of the GBC riders in the Pro class did not fare as well in Round 7, but Tim Wyatt and RJ Anderson are both poised for top-5 season finishes with just two rounds remaining.