Lincoln-2-7-12Cleveland – Lincoln Electric introduces a mobile application designed to be a practical and time-saving tool for users to tap into the company’s welding resources. Created to provide a seamless user experience, the Lincoln Library® mobile application will provide welders of all skill levels with the most current welding and cutting information.

“Our first foray into mobile application development will mark a dramatic shift in how our customers will interact with the Lincoln Electric brand,” said Craig Coffey, U.S. Marketing Manager. “With the release of our new mobile application, we are implementing innovative technology and making it easier for users of Lincoln Electric equipment and consumables to gain access to our more than 118 years of welding expertise.”

Lincoln Library is available for through the Apple iTunes® App Store and is compatible with the Apple iPad® and iPad® Mini (Apple iOS Version 6.0 and up).

Charlotte, N.C. – Team-owner and driver Robby Gordon launches his Stadium SUPER Trucks (SST) Series at the University of Phoenix Stadium on April 6. All trucks featured in the series are being built in Gordon’s shop using equipment from his longtime NASCAR and Off-Road partner, Lincoln Electric.

The SST series will kick off the NBC-televised season in April with a minimum of 12 events scheduled throughout the United States and potential international events. The SST vehicles are highly-modified trucks that are powered by 600-hp V-8 engines and racing on DOT-approved tires.

Cleveland – Thanks to Lincoln Electric, female welders can stop rolling up the sleeves of their baggy men’s welding jackets and put away the giant gloves that are made for larger hands. The Jessi Combs line of welding gear is Lincoln Electric’s latest fusion of style and safety, offering welding apparel tailored – and sized – specifically for women.

Combs, a popular television personality and fabricator, is the perfect choice to work with the company to introduce the new line of female personal protection apparel. A skilled welder, she has appeared on such shows as Discovery Channel’s Mythbusters and Overhaulin’. She currently co-hosts All Girls Garage and the new Overhaulin’ on the Velocity Channel.

Cleveland – Lincoln Electric has extended its successful Money Matters promotion, offering customers their choice of a rebate or free accessories when they purchase one of the company’s six popular welding machines for common welding or cutting applications. Depending on the qualified product selected, customers can choose to receive a cash rebate of up to $200 or free additional product with a value of more than $800.

The Money Matters Program includes:

POWER MIG 140C MIG Welder – $75 rebate OR a VIKING™ auto-darkening helmet ($181 value)

POWER MIG 180C MIG Welder – $75 rebate OR a VIKING™ auto-darkening helmet ($181 value)

Lincoln Electric recently announced they will be participating in the Open Pit Program put together by Ruffstuff Specialties/FOA Suspension to support racers and spectators alike for the King Of The Hammers (KOH) series of events happening in early February in Johnson Valley, CA.

Mickey Holmes, Lincoln Electric’s Manager of Sports Marketing stated: We have been looking long and hard at Off Road events and we think this is the right time to commit! We could not have a better partner than Ruffstuff Specialties and FOA Suspension with their experience at providing this type of service. The Welding and Plasma Cutting equipment we are providing will be the best on the lakebed and racers and spectators alike will also have 9 days to test new equipment in one of the most desolate environments on earth!

Lincoln Electric will be joining an experienced cadre of Rock Crawling/Desert Racing companies already involved such as Solid Axle, Jrat Offroad, Torq Axle, Power Tank, Rugged Radios, Baja Designs, Team Tube, Giant Motorsports, and Branik Motorsports in the Open Pit.

Ruffstuff Owner Dan Fredrickson stated, “With the addition of Lincoln Electric we can provide the type of on the spot service we need at the main and remote pits, large, truck mounted welders that can perform a repair you can be certain of its integrity. He went on to say that this is a unique motorsport, the majority of Rock Crawlers build their own vehicles and are welders themselves and with 230 racers and 20,000 spectators in Johnson Valley for the week it is the place to be if you are a welding manufacturer. Where else could you find 15,000+ welders in one place, not at a NASCAR race!”

All services are Free in the Open Pit Format Developed by Dan and Chris(FOA) and cover everything from shock tuning to major welding repairs. They also have the resources to repair just about anything else that might break or need adjustment. They will be available 24/7 for 9 days starting Thursday the 2nd. There are no restrictions to this service, anyone that asks will be assisted.

Capitalizing on a 10-year relationship with Lincoln Electric, Robby Gordon Motorsports has embraced the new addition to the Lincoln family and welcomed Torchmate CNC Cutting Systems onto Planet Robby. Gordon, who has acquired the Torchmate Racing built TTB car for the upcoming Griffin King of the Hammers event, will begin testing the rebadged Speed Energy #77 car this week and he has tasked rock crawling champion and former Pirate4x4.com owner, Lance Clifford, to navigate. “Although I have not yet met Lance, he has come highly recommended and is a welcome addition to our team. We put a lot of value in having the right people to help us succeed,” said Gordon. Clifford, who has worked during KOH the last 4 years providing live web based coverage, is looking forward to racing. “I was just planning on enjoying the event with my family, but when the best off-road driver in the world calls you up and asks you to navigate you don’t think twice about accepting.”

The new relationship will put Torchmate CNC cutting systems to work in both Robby Gordon Motorsports North Carolina and Southern California facilities, and will see Torchmate as an associate sponsor of Gordon’s new venture into Ultra4 racing as well as his current SCORE Trophy Truck and Dakar off-road programs. “We’re excited to work with Robby Gordon and it’s a perfect fit with Torchmate philosophy on racing and business,” said Bill Kunz, general manager of Torchmate. “The same Torchmate machines the general public can purchase will be put to good use at the hands of Robby Gordon Motorsports,” Kunz added.

Lincoln Electric Holdings, Inc. (Nasdaq: LECO) announced today that it has acquired substantially all of the assets of Applied Robotics, Inc., a leading manufacturer of CNC cutting tables and accessories in North America. Applied Robotics, known in the welding industry by its brand name, Torchmate, has headquarters and manufacturing facilities based in Reno, Nevada.

Torchmate (www.torchmate.com) offers a wide selection of CNC plasma and oxyfuel cutting tables and systems to small and medium- sized fabricators. The company’s trailing twelve months of sales are approximately $13 million, and Torchmate currently employs 44 people. Terms were not disclosed.

“Metal cutting is closely aligned with arc welding, and the addition of Torchmate will bolster our ability to provide cutting process solutions for our customers,” said John M. Stropki, Chairman and Chief Executive Officer. “Torchmate’s CNC plasma cutting tables provide an economic option to cutting solutions required by many metal fabricators. The Torchmate product offering will enhance existing cutting options for Lincoln Electric’s customers here in North America and around the world.”

“Joining with Lincoln will significantly expand our ability to reach fabricators throughout North America and worldwide,” said Bill A. Kunz, Chief Executive Officer of Torchmate. “Our portfolio of products is perfectly aligned to service the cutting needs of these customers, and I am very excited to join the Lincoln Electric team.”

Lincoln Electric is the world leader in the design, development and manufacture of arc welding products, robotic arc welding systems, plasma and oxyfuel cutting equipment and has a leading global position in the brazing and soldering alloys market. Headquartered in Cleveland, Ohio, Lincoln has 41 manufacturing locations, including operations and joint ventures in 19 countries and a worldwide network of distributors and sales offices covering more than 160 countries. For more information about Lincoln Electric, its products and services, visit the Company’s website at http://www.lincolnelectric.com.

Off-road race fans looking to get in some race action while waiting at the doctor’s office or just killing time will want to check out the new Trophylite Rally application for iPad, iPhone or iPod Touch. Players can race with with the Lincoln Electric rally truck in the game, as Lincoln Electric has partnered with TROPHYLITE and 2XL Games as an official sponsor. The game features a virtual Lincoln Electric rally truck and trackside banners sporting the company’s logo.