San Felipe, Baja California – In case nobody noticed, Rob MacCachren has been dominating the SCORE Desert Series races held in San Felipe, Mexico. He won both the 250 and the Challenge of Champions races in 2011 and then went Back-to-Back winning the Mastercraft Safety Tecate SCORE San Felipe 250 again in 2012. With three overall victories in as many races, it would appear that Rob and his team would be hard to beat when they return March 8-10 for this year’s race but things have changed. Rob is racing his own brand new Geiser SCORE Trophy Truck and this year’s course has a new layout that has fewer miles of punishing, high speed whoops like in years past.

“We are just doing our homework like we always do,” said Rob MacCachren, “We are running a new Geiser Brother’s SCORE Trophy Truck out of our own shop this year. Jim Blackmore is the crew chief; he and I go all the way back to the Mickey Thompson shortcourse days. Our BFG tires are hooking up and the FOX shocks on our new Rockstar Energy Drink, SCORE Trophy Truck are dialed in; we’re ready to go.

NEWPORT BEACH, Calif.—BFGoodrich Tires, KTM, tire rep Jeff Cummings, racer Steven Strobel, and mechanic Mike Stapleton were among the big winners Saturday night as SCORE International officially concluded the five-race 2012 SCORE Desert Series with the annual SCORE Awards Night in SoCal at the Hyatt Regency Hotel in Newport Beach.

SCORE Off-Roadsman of the Year awards were presented in 11 categories along with the 16 winners of the SCORE Toyota Milestone Awards and the class and overall point champions of Sal Fish’s five-race 2012 SCORE Desert Series.

In front of an enthusiastic crowd of nearly 400 and a worldwide audience via the live webcast of the festivities, the evening was also a celebration of 39 years of SCORE championship desert racing.  Following the lengthy salute to the stars of the 2012 SCORE Desert Series, SCORE President/CEO Sal Fish officially ended the historic evening by formally turning over the original SCORE International, founded in 1973, to new SCORE owner Roger Norman.

BFGoodrich Tires, the official tire of SCORE for 37 years was honored as the 2012 SCORE Contingency Company of the Year and the 2012 SCORE Pit Support Team of the Year. It was the 22nd time BFGoodrich Tires has been voted the SCORE Contingency Company of the Year and it was the 24th time that BFGoodrich Tires has been voted the SCORE Pit Support Team of the Year.

Moab, UT – After a 6-year dry spell, rock racing is back at Area BFE during the Easter Jeep Safari. Area BFE, the legendary haven to off-roaders, hosted one of the biggest and best Dirt Riot races ever with multiple classes and 22 entries in the unlimited 4400 division.

Much like a rally, the day of racing was broken into 3 segments – qualifying, stage #1, and stage #2. The qualifying loop was in the well known competition area but the longer race stages took advantage of the extensive trail network created by the owners of BFE. Derrik West laid down the quickest qualifying time to take the pole but crashed shortly into the first stage ending his chances of a win.

BFGoodrich is celebrating its 35-year history racing with SCORE Internional in Baja in 2010, having raced and won a record 69 overall four-wheel victories. They also have won the Tecate SCORE Baja 1000 title 23 of the past 24 years, which included a stretch of 20 consecutive victories.

BFG now returns to the 2010 Tecate SCORE Baja 1000, which leaves Thursday morning from Ensenada and runs down the Baja Peninsula until the finish line in La Paz, looking to earn yet another victory.

BFGoodrich recently launched its new national advertising campaign taking a unique approach that includes animals to signify different attributes of its tires. One of the first commercials launched uses a tree frog “to illustrate the grip a new set of BFGoodrich tires” will provide. There’s another with a cheetah to signify speed, and more are planned (though we don’t know all the details just yet).

BFG says the national broadcast, print and online advertising campaign is designed to provide “consumers with a series of unconventional and obviously fictitious situations to help clearly visualize key tire benefits.”