To help highlight the very diverse lineup of products produced by both Yamaha Motor Corp., USA, (YMUS) and Yamaha Corporation of America (YCA), the two brands partnered to show YMUS’s lineup of powersports products and vehicles along with YCA’s musical instruments to highlight one of “the most comprehensive and diverse displays of Yamaha products ever seen in one location” at this year’s 2016 LA Auto Show. The display is the visual representation of the brand’s new One Yamaha campaign.
KENNESAW, Georgia, December 9, 2014 — Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., today announced the launch of a new e-commerce website. For the first time ever, www.ShopYamaha.com gives consumers the ability to purchase high-quality Yamaha apparel and accessories at a single online destination.
The responsive site features a clean and modern look with high-resolution product and lifestyle imagery. Consumers can quickly and simply shop their favorite Yamaha Motor products. Among the site’s initial offerings are riding gear, fashionable brand apparel, and high-quality accessories for Yamaha on and off road motorcycles, ATVs, snowmobiles, side by sides, and personal watercraft.
A resource for consumers looking to protect and maintain a range of vehicles and engines—from motorcycles to boats —Yamalube.com will feature Yamaha’s full line of Yamalube products. With consumers owning multiple Yamaha vehicles or engines, this site is a user-friendly guide to find the right Yamalube products for their needs in one place.
“Our full line of oils and maintenance products has always been available through Yamaha dealerships,” said John Tomsche, Yamaha’s Parts & Accessories division manager. “Now, consumers can review our entire product offering, choose which products they need, learn how to use them and find a dealer who carries them, all online.”
Elements on the new website include:
– Informational Videos: Product experts show visitors how to select the right products for their vehicles and engines, and provide tips on using those products to ensure the best performance.