To help highlight the very diverse lineup of products produced by both Yamaha Motor Corp., USA, (YMUS) and Yamaha Corporation of America (YCA), the two brands partnered to show YMUS’s lineup of powersports products and vehicles along with YCA’s musical instruments to highlight one of “the most comprehensive and diverse displays of Yamaha products ever seen in one location” at this year’s 2016 LA Auto Show. The display is the visual representation of the brand’s new One Yamaha campaign.
From today through November 27, the One Yamaha display will highlight a number of key products that both Yamaha brands produce, from side-by-sides, motorcycles, watercraft, engines, unmanned helicopters, music and professional audio equipment.
The One Yamaha display is downstairs at the LA Convention Center in “The Garage” and GO Exhibit at the LA Auto Show. Aside from its massive display of products, visitors will be able to interact with the products and talk to Yamaha employees and product experts about the products on display.
According to Yamaha, the One Yamaha display was inspired by YMUS President Terry Okawa based on the concept of showing the world just how diverse and varied Yamaha brand products have become. Bob Starr, YMUS’s national corporate communications manager, and Dave Jewell, YCA marketing communications manager, kicked off the display yesterday to VIP guests and media during a reception.
“Yamaha is unlike any other company in the world with a diverse product line and passion that spans every lifestyle and every age,” Starr said. “Yamaha is bringing together its many product segments under one roof at the Los Angeles Auto Show to symbolize the company’s commitment to manufacturing the most robust and varied line of powersports, mobility, music and audio products that’s ever been assembled under a single brand.”
“When most people think of Yamaha, they envision either a powersports product or musical instrument, yet they are inevitably surprised when they get to experience the breadth of product offered by ‘One Yamaha,’” notes Jewell. “We are here at the Los Angeles Auto Show to build that awareness and branding, by displaying a vast collection of products that our shared customers would love to have in their ‘Garage.’”
More information on all Yamaha products can be found at https://www.yamahamotorsports.com and http://usa.yamaha.com.
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