THUMB-Moab-2014-New-ProductThe Easter Jeep Safari draws in Jeep enthusiasts of all sorts. Toward the end of EJS week, the tradeshow at the Spanish Trail Arena pulls together those who’ve made the trek to Moab, Utah, to mingle, share stories of the week’s trail rides, and for the aftermarket to highlight the latest and greatest off-road parts.

There are always a few over-the-top builds stationed in the surrounding parking lots to gawk at just walking into the event, but the real show is inside the vendor area, where a showcase of company project vehicles and the newest product designs are featured in booths inside and outside of the arena. While perusing the products and vehicles at the 48th Easter Jeep Safari, we came across a few new items that caught our attention.

The FrankenBrute was built in part to raise awareness for Shaken Baby Syndrome as well as raise money for Liam Henderson, a victim of SBS. Photo: Jaime Hernandez

The FrankenBrute was built in part to raise awareness for Shaken Baby Syndrome as well as raise money for Liam Henderson, a victim of SBS. Photo: Jaime Hernandez

At Easter Jeep Safari this year, we came across a unique-looking Jeep truck. We stopped to briefly talk to the owner, Greg Henderson, who explained to us this was “FrankenBrute,” and it was a vehicle he built at his home in Michigan. Henderson previously worked at AEV for a number of years and loves to tinker with vehicles in general. But this unique Jeep is much more than just a cool project to him and his family.

Sadly, Greg’s son Liam was the victim of Shaken Baby Syndrome, and the vehicle was built to help raise funds to pay for his son’s medical costs while also raising awareness for Shaken Baby Syndrome. Though it is difficult to put a figure on the specific number of cases each year, Greg told us this happens to roughly 50,000 kids a year in the U.S.

Pages: 1 2

1-Superwinch-Easter-Jeep-Safari-4-17-14
Story and Photos by Jaime Hernandez

Superwinch makes some of the toughest recovery equipment and winches for serious Jeep and 4-Wheel Drive owners. For the last few years, Superwinch has been putting on a trail run for customers and those wanting to join a group with plenty of pulling power.

The Billings Canyon Trail in Grand Junction, Colorado, was developed and maintained by the Grand Mesa Jeep Club.

The Billings Canyon Trail in Grand Junction, Colorado, was developed and maintained by the Grand Mesa Jeep Club.

BFGoodrich Tires, in collaboration with United Four Wheel Drive Associations (UFWDA) and Blue Ribbon Coalition, today announced the winners of the 2014 Outstanding Trails program.  Nominated for uniqueness, terrain type and enthusiast following, the trails selected for this year’s program are:

Pages: 1 2

2015-Jeep-Renegade-Unveil-4-16-14

Although it was introduced this morning to the general automotive media thousands of miles away at the New York Auto Show, Jeep also unveiled its new 2015 Renegade model to the group off hard-core Jeep enthusiasts in attendance at the Easter Jeep Safari today in Moab, Utah. Unveiling the Trailhawk version of the new SUV at EJS, Jeep believes the Renegade will be a great seller in the small sport-utility market, but it remains focused on retaining the off-road roots for which the brand is known.

Mopar will offer customers a more personalized experience with Jeep Performance Parts purchases, such as shipping kits in these JPP crates.

Mopar will offer customers a more personalized experience with Jeep Performance Parts purchases, such as shipping kits in these JPP crates.

So much attention is given to the Jeep and Mopar concept vehicles we see each year at the Easter Jeep Safari, and for good reason. These rigs aren’t built to collect dust on a tradeshow floor – they’re built to be run on the trail and to test new product.

Not to get lost in the excitement of the concept vehicles, but one bit of noteworthy news that could easily get lost in the shuffle is updates to the Jeep Performance Parts line, which is something that ties in directly with the concept vehicles themselves. This year’s Jeep/Mopar concept rigs showcase a number of parts in the Jeep Performance Parts line as well as some that the Mopar team plans to offers soon (with a few others on its wish list).

The Wrangler Maximum Performance features a host of Jeep Performance Parts currently available as well as a few that are still in the prototype stage.

The Wrangler Maximum Performance features a host of Jeep Performance Parts currently available in the Mopar catalog, as well as a few that are still in the prototype stage.

Every year for the Easter Jeep Safari, Jeep and Mopar show up to Moab, Utah, with a number of concept vehicles to wow the off-road world. For 2014, the crew focused on using its existing platforms to highlight new Jeep Performance Products from the Mopar catalog or concept parts that may or may not be available to consumers down the road. Of all the vehicles at this year’s event, the Jeep Wrangler Maximum Performance is definitely the most extreme of them all.

Chris Borich

Chris Borich

Walker Fowler gave defending AMSOIL Grand National Cross Country ATV Champion Chris Borich a good battle, but when the checkered flag fell at the VP Racing Fuels Big Buck GNCC ATV race in South Carolina on Saturday, Borich once again emerged victorious, claiming his 70th career win and his seventh Big Buck win in eight years.

Pages: 1 2

1-Bunny-Run-Easter-Jeep-Safari-4-15-14

Story and photos by Jaime Hernandez

The Moab EJS Bunny Run put on by Dynatrac, Superlift and Falken Tire brings together some of the slickest Jeeps this side of the Colorado – and quite a few from the other side of the river, too. Off-Road.com was invited along for the action, and we hopped on the Jeep train heading toward Strike Ravine, 12 miles outside of town.

Pages: 1 2

The Dakar Concept is based on the Cherokee Trailhawk but is enhanced for more off-road capability.

The Dakar Concept is based on the Cherokee Trailhawk but is enhanced for more off-road capability.

For quite a few years now, Jeep and Mopar have partnered to create some unique concept vehicles for the Easter Jeep Safari. The vehicles are completed back in Detroit, and then they’re brought out to Moab, Utah, and shown to the off-road media. The vehicles are something we all get to drool over (as the media, I guess we get to drool first), and we in turn then post stories so our readers can drool over them.