ARS to Serve as Fuel Provider for major Off-Road series

Jan. 14, 2009 By Press Release
Fuelish Decision
SAN ANTONIO (January 13, 2009) VP Racing Fuels announced today a new agreement making Amber Racing Services VP’s official fuel service provider for all Best in the Desert, Championship Off Road Racing (CORR) and SCORE International events in the U.S., as well as select NHRA Division 7 events.  The agreement expands ARS’ role in VP’s distribution, which included servicing races for SNORE (Southern Nevada Off-Road Enthusiasts) and MORE (Mojave Off Road Racing) during the last year.
In addition to U.S. events, ARS will facilitate and coordinate orders for SCORE races in Mexico through VP’s official Mexico distributor, RR Autospecial Parts. ARS also will offer pit delivery service to BFG and Baja Pits as needed. 
"VP Racing Fuels is very excited about our expanded relationship with Amber Racing Services for this coming season and into the future," said Bruce Hendel, Western Regional Manager for VP Racing Fuels.  "We tested the water with this program last year in SNORE and MORE series races and it worked perfectly."
As part of its fuel service, ARS will offer VP’s complete line of fuels at the desert races including VP110 and C12, as well as specialty fuels like VP’s Pro Truck, Late Model Plus, Q16 and unleaded fuels as requested. At NHRA Divisional races, ARS will offer VP’s complete product line as well, including C12, C14, C14+, C15, C16, C11, C25 and Q16, as well as M1 and M5 Methanol. 
"ARS is engaged to provide the same quality and professional service for which VP has been known over the years,” continued Hendel.  “ARS will dedicate a truck specially outfitted with high volume pumps and other equipment necessary to handle the unique demands of servicing off-road race events and other specialty events, so this should be a win-win arrangement for ARS, VP and its loyal customers.  VP will still be actively involved facilitating orders, staffing off road events with tech personnel and deploying VP's own trucks when necessary to assist ARS' efforts." 
“I am excited about Amber Racing Service’s new relationship with VP,” said Matt Cullen, President of ARS. “Racers will see tremendous benefit from great products and the great customer service we’ll provide. We look forward to working with VP and growing the market together.” ARS will administer all contingency programs for Best in The Desert, SCORE, CORR, MORE, SNORE and other off-road series.
VP Racing Fuels has manufactured the best fuels for motorsports since 1975.  With more than 60 unique blends, VP has fueled champions in virtually every racing category and class -- from circle track, drag racing and road racing to off-road, off-shore and even airplane racing.  In race venues not controlled by a fuel rule, VP consistently fuels more winners than any other American fuel company.
VP is the Official Racing Fuel of CORR, Best in the Desert and the Baja Pro Truck Off-Road Race Series as well as a contingency sponsor of SCORE International Off-Road Racing, SNORE and MORE. More information can be obtained from VP’s website –
Based in Los Angeles, CA, ARS is a racing products distributor serving the Western U.S.  ARS services the MORE, SNORE, DRIVE, SCORE, and BITD Series.  More information is available online at Newsletter
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