American shoppers continued to buy pickup trucks at a torrid pace in January, with most nameplates recording double-digit sales increases compared to this time last year. 

At the risk of sounding like a broken record, the F-Series was America’s number one selling pickup for the zillionth month in a row, finding 58,937 buyers in the month of January 2018. That’s a fairly flat performance for Ford considering the 57,995 F-Series shuffled off dealer lots one year ago.

It wasn’t the runaway leader like it usually is, though, thanks to an incredibly strong month for Silverado. Jumping 14.5%, the big bowtie sold 40,716 copies. This, combined with 11,224 GMC Sierras hitting the road, puts the GM twins within striking distance of the Blue Oval for the first time in recent memory.

Tracking Trucks: You Guessed It, Truck Sales are Still Strong

The General’s mid-sizers were also up, with 8011 buyers donning a Colorado bowtie and 2171 fans acting #LikeAPro in their GMC Canyon.

At Ram, nearly thirty thousand pickups were hoovered up by buyers in January, with 29,358 customers signing on the line that is dotted for a new Ram truck. That represents a 13.1% decrease over the same period last year. This could be due to customers taking a wait-and-see approach during the first couple of weeks in January, delaying a buying decision until the 2019 Ram 1500 was unveiled in Detroit. We’ll be watching Ram sales closely as the company will soon start selling new and old style 1500s side-by-each on dealer lots.

Toyota enjoyed healthy gains for both its Tacoma and Tundra machines, recording 16,712 and 7,644 sales respectively. Those figures represent increases well into the double digits, no mean feat given that both of those trucks aren’t exactly the newest kids on the block.

Speaking of trucks that are older than Methuselah, the Nissan Frontier saw a gobsmacking 53% rise in sales last month, to 5901 units sold. The lowest base price on the market and a proven formula seems to play well with buyers, it seems. Journalists love to ask Nissan when the next Frontier is coming but with sales like that, Nissan would be silly to plow development dollars into a new mid-sizer right now. At this point, the thing is literally printing money for them. The Titan also did well, moving over 4000 units, about 1000 more than last January.

As a brand, Jeep was up 2.2%, shifting 59,703 vehicles. In particular, Wrangler sales were essentially unchanged from this time last year, ringing up 11,739 sales. Expect to see a jump once the new Wrangler hits the showroom and early adopters rush to drive one home.

The Grand Cherokee was slightly off, selling 16,364 units or about 1000 fewer than in the month of January 2017. This could be due to FCA maintain a strategy of reducing fleet sales, which could also help explain why the Renegade’s numbers fell off a cliff, down 29% to just 6639 units sold.

Looking ahead to the remainder of 2018, talking heads in the industry predict total annual sales in America to dip below 17 million for the first time in four years. Surely, given America’s appetite for pickups, a good portion of those will be light trucks.