The Land Rover Defender might be out of production, but that doesn’t mean that you still can’t live your off-road dreams with one.
The public now has a new opportunity to wheel the legendary machine at the Land Rover Experience Center Heritage Program just launched by JLR.
Celebrating one of the world’s most recognizable four-wheel drive vehicles, the program will allow consumers to drive the Defender off road at Land Rover Experience Centers across the United States. From September 2017, Land Rover enthusiasts will be able to experience the vehicle’s off-road abilities first-hand at Experience Centers in California, Vermont, and North Carolina.
The Defender will be available at the LRECs alongside current Land Rover products from the Discovery and Range Rover families. Consumers participating in the program will gain insight into the heritage of the Defender, putting the vehicle through its paces driving across various off-road terrain while receiving personal coaching from expert instructors.
“The Defender has conquered some of the world’s most demanding terrain and we are thrilled to be bringing that experience to consumers,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America. “Brand loyalists and new fans alike now have the opportunity to get behind the wheel of a piece of history and continue to celebrate this historic Land Rover.”
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Customers can choose from three Experience Centres located around the nation. The ritzy Quail Lodge in Carmel, California, houses the West Coast experience. Equinox Resort in Manchester, Vermont, takes care of the Northeast crowd, while the Biltmore Estate in Asheville, North Carolina, provides an excellent third alternative. Land Rover Experience Centers offer consumers the opportunity to enjoy the great outdoors while developing off-road skills and testing the capability of Land Rover vehicles, both current and former.
The Defender Driving Experience will launch at all three Experience Centers in half-day and full-day programs starting in September. The half-day experience will cost $1,200 and full-day will cost $1,500. Might as well go for the full-day option, then.
For more information and to secure your spot for the Land Rover Experience Center Heritage Program, don your wellies and check out their website.