Namibia and Utah, two places separated by a distance of fifteen thousand kilometers, got a little bit closer when Land Rover announced two unique travel experiences for people wanting to test the new Discovery.
It’s no secret that the target market for the Discovery are well-heeled folks who enjoy an adventure. Bundling a trip to an exotic locale with an event to showcase the new Disco’s offroad chops, then, makes a lot of sense. After all, a test drive at the dealership can only reveal so much of the Discovery’s capability. Think of these experiences as a luxury vacation with some superb off-roading opportunities included for good measure.
The eight-day adventure in Namibia takes in Africa’s famous scenery and wildlife after drivers set off from an African lodge. Guests can see epic sand dunes, spot the continent’s great beasts in Etosha National Park, and witness where the Namib desert meets the South Atlantic Ocean. Expert instructors from the Land Rover Experience help drivers to make the most of their surroundings.
In Utah, drivers will enjoy five days of challenging off-road wheeling amid some of North America’s most spectacular scenery around the city of Moab. Tackling the Seven Mile Rim, Poison Spider Mesa, and the Hells Revenge Trail, drivers will put the new Discovery through its paces amid red rock landscapes and the stark beauty of Arches National Park.
Land Rover’s five-day Utah Adventure starts on October 21, 2017 and costs $5250 per person, based on double occupancy. It includes all Land Rover driving activities, accommodation, meals and airport transfers. The Namibia Adventure is eight-days longer, departs on May 1, 2018, and costs $1700 more than the Utah event.
“Adventure plays a key part in what makes for an exhilarating drive”, said Mark Cameron, Global Experiential Marketing Director at JLR. “These driving adventures will offer an exceptional driving experience where our customers will get the chance to push the vehicle to its limits and enjoy unforgettable surroundings.”
Interested? Be sure to check out JLR’s website for all the details.