“Winch it!” is the new Ram slogan you’ll see on on social media and plastered on the Internet in the coming weeks, as the truck maker will be highlighting the capability of its redesigned 2017 Power Wagon in the commercials – the very same truck we just drove this week (a complete impression will be posted soon).

The Winch It Brothers Chuck and Rob show the realistic and wacky ways one could use the 12,000-pound Warn winch on the off-road-capable Power Wagon, and although the spots are kind of silly they are definitely entertaining. What do you think? Check out the first Winch It commercial below.

Ram Unveils Updated 2017 Power Wagon at Chicago Auto Show

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