Toyota unveiled an all-new commercial and marketing campaign for the 2016 Tacoma with some aggressive off-roading and a host of unique characters. As the company puts it, “If your heart doesn’t beat a little faster after watching the all-new Toyota Tacoma broadcast spots, you might want to check your pulse.”

Toyota’s new 2016 mid-size truck still holds the title of America’s best-selling, midsize pickup, which we had the chance to drive recently for the first time. The new campaign, designed by Toyota and its advertising agencies Saatchi & Saatchi Los Angeles and Conill, is touted as taking “off-roading to new heights in the latest multicultural campaign.”

To see some of the new campaign, check out the video below: