JOHNSON CITY, Tenn. – Borla Performance, the pioneer and leading manufacturer of stainless-steel performance exhaust systems, has announced a new strategic relationship with DRIVEN Public Relations, an award-winning international public relations and creative marketing agency specializing in all facets of communications,. With nearly 40 years in the performance aftermarket, Borla manufactures only the highest quality products that are engineered to withstand the destructive elements and conditions on the road, and are backed with a ‘Million-Mile Warranty.’ Borla and DRIVEN will work in partnership to develop an enhanced strategic public relations plan and media engagement strategy, in addition to building their branding, sports marketing and social media initiatives for 2015 and beyond.
One feature that sets Borla apart from any other performance exhaust manufacturer is Borla’s signature exhaust notes, providing a combination of the perfect personal exhaust sound with maximum power throughout the RPM range. With thousands of hours in R&D attributed to fine tuning each exhaust system, Borla has gained international recognition for creating one of the most incredible exhaust sounds on the market today. The company offers performance exhaust systems in a variety of sound and style options to meet the unique and ever-changing needs of today’s drivers.
“Borla is one of the most recognizable brands in the automotive performance market. Although we are passionate about all things automotive, we couldn’t be more excited to represent an iconic and pioneering brand like Borla,” said Mike Caudill, President of DRIVEN Public Relations. “We’re honored to have been carefully chosen by Borla to promote their classic product line and share the story of their one-of-a-kind stainless steel performance exhaust systems.”
DRIVEN Public Relations’ diverse industry specialties in automotive, alternative energy, technology, motorcycle, lifestyle, wine & spirits and consumer product industries, helps to create effective and specialized strategies that resonate with both media, clients, and consumers alike. DRIVEN’s dedication in crafting a highly extensive and integrated strategic plan that is tailored to each of their clients is crucial in strengthening brand awareness, overall client satisfaction and consumer demand.
“When looking for an agency, we put a lot of emphasis on finding a company not only with vast experience in the automotive industry, but also one that understands our rich history here at Borla,” said David Borla, Vice President of Sales and Marketing at Borla. “DRIVEN has brought a great level of excitement to the Borla brand, and their understanding of our goals in the performance exhaust and parts market makes me confident we will enjoy significant growth this year in several different automotive segments.”
Already through the support of DRIVEN, Borla has been featured in Jalopnik’s Truck Yeah!, local CBS and FOX affiliates, SVT Performance and MSN Autos. DRIVEN spearheads Borla’s PR and media efforts, brand marketing, integrated social strategy, and provides sports and entertainment marketing counsel. The pair has already experienced media and branding success in the 2015 Ultra4Racing King of the Hammers series, the 2015 Pirelli World Challenge series and Borla’s recent partnership with TORC: The Off Road Championship Series.