RENO, Nev. — On the eve of the season-opener for the five-race internationally-televised 2015 SCORE World Desert Championship, SCORE International has announced that Bud Light, Vision Wheel and Axial Racing have all joined the SCORE family of partners as official sponsors. SCORE opens its 2015 racing calendar in Baja California, Mexico next week at the 29th Annual Bud Light SCORE San Felipe 250.
Bud Light is the new race title sponsor for all SCORE Baja races as well as being the Official beer of SCORE. New category sponsors now include Vision Wheel as the first Official Wheel and Axial Racing as the first Official R/C Vehicle of SCORE.
“SCORE welcomes and embraces these three new Official sponsors of the SCORE World Desert Championship as they join our current partners in making our marketing partnerships even stronger as SCORE International builds for the future,” commented Jim Ryan, SCORE Director of Marketing and Sales. “We are anxious to work closely with these new sponsors to expand their brand identities as they work with SCORE to develop future products that will further enhance the scope and brand impact of SCORE and out sponsors.”
“All three of these new members of our SCORE sponsor family are making their sponsorship debuts in SCORE racing and we know that their activation plans will significantly enhance our rapidly developing digital platforms as well as our ever-expanding international television exposure. These three companies are a perfect fit with the rest of our sponsor partner group and this is the first time in SCORE history that we have had an Official Wheel and an Official R/C vehicle.”
Bud Light is a product of Anheuser-Busch InBev. A-B InBev is a Belgian-Brazilian multinational beverage and brewing company headquartered in Leuven, Belgium. It is the world’s largest brewer and had a 25 percent global market share.
A-B InBev has 17 brands that individually generate over US$1 billion USD per year in revenue out of a portfolio of more than 200 brands (2013). This portfolio includes global brands Budweiser, Corona and Stella Artois, international brands Beck’s, Hoegaarden and Leffe and local brands like Bud Light, Skol, Brahma, Modelo Especial and Michelob Ultra. Total revenue for all 200 A-B InBev brands in 2013 was over US$43 billion. Grupo Modelo Brewery in Mexico is a subsidiary of A-B InBev. Visit www.AB-InBev.com.
Vision Wheel, with three divisions including its headquarters in Decatur, Ala., was founded in 1976 and is one of the nation’s leading providers of custom wheels for cars and trucks, and one of the first manufacturers of custom wheels. Visit www.VisionWheel.com.
Axial Racing, based in Irvine, Calif., was founded in 2005 and has rapidly become a global brand leader in hobby grade radio controlled products as Axial is a company of enthusiasts for enthusiasts. Visit www.AxialRacing.com.
SCORE SPONSORS
Official Sponsors: Bud Light-Official Beer/Official Race Sponsor, Monster Energy-Official Energy Drink, BFGoodrich Tires-Official Tire, Rigid Industries LED Lighting-Official Lights, King Shocks-Official Shock Absorber, Polaris-Official UTV, Vision Wheel – Official Wheel, Axial Racing-Official RC Vehicle, CBS Sports Network-Official Television Partner, Coca-Cola-Official Soft Drink, Wide Open Excursions- Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
Associate Sponsors: All Road Satellite, Symons Ambulance Company, Volaris Airlines, Coyne Powersports, Aero Calafia, Tessco.
Additional SCORE Partners: Proturismo Ensenada, Visit Baja California Sur, Baja California Secretary of Tourism, Baja California Sur State Government, Mexicali Ayuntamineto, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, Instant Mexico Auto Insurance, GoPro, PCI Race Radios, McKenzie’s Performance Products, Advanced Color Graphics.