At the Detroit Auto Show today, Ram Truck announced some big news with its new 1500 Rebel, but what may have gotten lost in the shuffle is that it squeezed a little more fuel efficiency on its EcoDiesel Ram to further extend its fuel-efficiency lead in the half-ton truck market.
The 2015 Ram 1500 EcoDiesel HFE, or High Fuel Efficiency, will deliver the best fuel economy among all full-size truck competitors with an EPA-certified 29 mpg highway fuel economy, which Ram notes is 12 percent higher than the next-closest competitor. Ram tagged the 2015 model with its “HFE” designation is to highlight the truck’s excellent fuel efficiency.
“It’s the High Fuel Efficiency model, which features a tonneau cover and running boards,” said Ram Trucks Chief Engineer Mike Cairns. “Those provide significant improvement in aerodynamics and allowed us to re-certify this model with EPA and get a 29-mile-per-gallon highway label.”
“The Ram 1500 EcoDiesel delivers dominant fuel efficiency across five configurations and nine trims,” said Mike Cairns, Director – Ram Truck Engineering. “The Quad Cab is a widely purchased configuration which delivers the best aero benefit of any half-ton truck.”
Ram says the EcoDiesel HFE will go on sale late first quarter of 2015.
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