Bro-Dozer Supreme.
Bro-Dozer Supreme.

The SEMA Show covers more than 1.1 million square feet of space inside and outside of the Las Vegas Convention Center. Years ago the off-road market only occupied a small portion of the SEMA floor, but the last few years have seen a big surge.

Walking the floors, there’s every imaginable concept for a SEMA build – massive rock-crawling Jeep JK Wranglers, Super Duty Fords, Chevy Colorado Concepts, Toyota truck and SUV builds, overland-styled Ram 2500s and many more. There are literally hundreds of vehicles built to showcase new off-road parts and their capability in rugged terrain.

These, however, are not those vehicles.

We came across quite a few off-road-styled trucks and SUVs that will likely never see the dirt. Whether it be extravagant paint jobs, chromed-out suspension parts, or 24-inch painted wheels, these vehicles will spend their life in a garage with a fresh coat of wax – not a life on the trails, mud bogs or sand dunes. Though there are certainly more out there, here are just a few we came across at this year’s show.

Dia de los non-dirtos.
Dia de los non-dirtos.
A JK stretching the limits of off-road-ability in good taste.
A JK stretching the limits of off-road-ability and good taste.