Why advertise on Off-Road.com?

The Ultimate Motorsports Site!

Dec. 01, 2005 By ORC STAFF

Let's make it as simple as possible:

Off-Road.com is THE Longest-Running Offroad Site
We combined already-successful 4x4 and dirtbike sites in 1995 to form Off-Road.com. Since then, while other "dot coms" have gone under or are struggling to stay alive, Off-Road.com is alive and well. The company remains solidly in the hands of it's original founders. We have succeeded simply by constantly recruiting and grooming new writers to ensure a never-ending pool of awesome event coverage and in-depth technical information that readers can get no where else.

Name Recognition
We are THE name many of your potential buyers are looking to for technical and informational content. They come to Off-Road.com via major search engines because of the huge quantity of searchable content we present. No one else can touch that. Other sites may be able to manipulate their traffic stats (and we all know there are dozens of ways to do it and many sites do) but they can't fake 10 years of searchable content, with dozens of new, original articles and hundreds of photos each month - period.

Readers find US
Try any major seach engine - Off-Road.com content will be referenced high on the list. For example, if a reader seaches using Google, they will find Off-Road.com referenced:

Search for
You'll Find Us
Notes
Offroad
# 1
4x4
# 1
Jeep
# 3
The first two listings are for Chrysler's own Jeep pages, so we'll concede to those.
Sportquad
# 1
Dirtbike
# 2
Landcruiser
# 1
Snowmobile
# 2
After ISMA's own site

We do not now and never have paid to have our name elevated on these search engines. The sheer quantity of content available on Off-Road.com simply brings us to the forefront of the major search engines.

Multiple Sections Capitalize on Cross-Activity Interest
We know that more than 60% of our readers own more than one type of off-road recreational vehicle, or participate in more than one off-road activity. That means they own a Ford pickup AND a dirtbike; they watch desert racing AND ride ATVs for recreation; they have a dune buggy AND drive a Hummer to work on Monday. Your advertising on Off-Road can be targeted, or spread to catch the interest in several key sections. If a reader finds us via an article on Ford, they may also then notice an article on their own model of Dirtbike. That is a unique opportunity to maximize your advertising dollar that many other sites do not address.

Stretch your Advertising Dollar
Marketing reports say that print magazine advertising rates are climbing steadily, while readership is actually decreasing. You are getting less exposure and paying more for it. In the meantime, Off-Road.com rates for many ad types is actually LESS and we offer more ad size and style options than ever before.

 

Your Company Message is not Limited
Readers link right to your own site immediately, where you can have as much in-depth and up-to-the-minute information as you want. You can present them a simple online catalog, or a fully interactive shopping experience that is updated instantly with targeted specials. It's up to you and does not require you break the bank to present a thorough product offering.

 

Tracking Ability
With an Ad Campaign on Off-Road.com, we can deliver regular reporting that will PROVE your ad success - showing you exactly the number of times it showed up, and the number of times a reader clicked on it to go to your site. This tells you if an ad is effective, and allows you to immediately change the placement or the art itself if necessary, even mid-campaign. Magazines can't even come close to promising that, and in fact, many online sites do not offer independent reporting either.

SO - What do you think?

Our growing list of advertisers includes:
GM, Honda, Suzuki, Bombardier, Yamaha, Kawasaki, Nissan, Suspension Connection, Tuff Country, Performance Products, Offroad Unlimited, Ramsey Winch, Factory Tubular, TPI, Skyjacker, Toyo Tires, BF Goodrich, Drivetrain Direct, Randy's Ring and Pinion, South Bay Driveline, Lightforce and other industry leaders. We have customized campaigns for niche companies like Mountain Offroad Enterprises, Durango 4x4, KD Cycle, ProArmor, UM Performance, Utah Sport Cycle, Lazy Buzzard Apparel, Blue Marble Oil, Idaho Travel Council and Terry Racing. Many of these names have been with us for years.

Do they know something you don't?

Please fill out the contact form and an Account Representative will get back to you with more information.

Or for immediate information please call toll free (877) 759-3919.

Success on the Internet is not about merely having a website;
Success on the Internet is about REACHING your customers.



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