Selma, California. If you didn't no any better you might think you had just arrived at one of California's newest theme parks - complete with a fully functional replica steam train full of smiling children, 20' tall crashing waterfalls, dancing themed characters, free hot dogs and other refreshments. Young families parade the grounds with smiles quite uncharacteristic of that which you might find at their competitor's property. The Selma Auto Mall - one of California's largest auto malls - is redefining the auto buying experience like few others have - or probably ever will.

The Selma Auto Mall, which is solely owned by Dwight Nelson of Selma, is situated in the heart of Golden State (California) in a city whose population is dwarfed by the numbers of cars it sells. In 2001, people came from far and wide to the Selma Auto Mall to buy their vehicles. The Mall sold an amazing 7,046 cars from its nine new car franchises situated on the property over a 12-month period of time.

The Auto Mall attributes its sales success to many factors, says Dwight Nelson. "We offer a truly unique buying experience, coupled with a 'gotta see-it-to-believe-it' sales environment. We like to think of our customers as customers for life" said Nelson.

Good looks alone do not make a winning dealership, however. Nelson adds, "Our sales and service staff have got to be the best at what they do. We always put the customer first and that philosophy keeps our customers coming back."

The Selma Auto Mall is widely respected in the Central California community they serve. They also have some amazing awards to their name. In 2001, Selma Honda - one of their nine dealerships - won the President's Award for the forth year in a row. They are the only California Honda dealership to achieve this prestigious recognition. Other accolades include; the Mark of Excellence Genuine Leaders Award awarded to Liberty Chevrolet for the second consecutive year in a row, Selma Nissan has achieved the Owner First Award of Excellence - after its first two years in existence and was #2 in sales in 2001, Selma Kia was rated #1 in Customer Satisfaction in the Western Region in both sales and service, Selma Suzuki was #2 in the District in sales for 2001, and Selma Mazda - not to be left out - achieved the prestigious Dealer Elite Award for 2001.

The Selma Auto Mall's latest addition - Selma Mitsubishi - is currently under construction and when complete will feature one of the area's two- story showrooms - complete with parking on the roof.

The Selma Auto Mall is located at 2755 Auto Mall Drive, on Highway 99 in Selma, California. Photographs of the property and dealerships are available by contacting Alliance Advertising and Public Relations at (559) 994-9292.

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