Technology to Save Customers
60 Million Gallons of Fuel Annually
Chelsea, Mich., Jun 16, 2005 -
* All-new Frame and Suspension improves ride and
handling, quietness and driving dynamics
* All-new Interior features redesigned instrument panel, center console,
seats and entertainment features
* Bold, New Exterior includes redesigned fascia, grille, headlamps,
fenders and wheels
* Best-in-class Power achieved with 5.7-liter HEMI? V-8 engine that
generates 345 horsepower and 375 lb.-ft. of torque
Consumers have a lot of reasons to get ?pumped?
about the new 2006 Dodge
Ram 1500.
In addition to being the first pickup
truck to offer Chrysler Group?s MDS technology, the new 2006 Dodge
Ram 1500 ? the most powerful light-duty pickup truck on the market
? boasts an all-new frame and suspension, an all-new interior, and an
even bolder new Dodge Ram exterior.
The new truck arrives in Dodge dealerships this fall.
?The boldest and most powerful light-duty pickup on
the market just got better,? said Darryl Jackson, Vice President ?
Dodge Marketing, Chrysler Group. ?Packed with refinement, technology,
best-in-class HEMI power and a new bold appearance, the new 2006
Dodge Ram 1500 continues to lead the competition. And in true Dodge
fashion, we will offer our new Ram at an incredible value.?
The
new 2006 Dodge Ram 1500 is the first pickup truck and latest Chrysler
Group vehicle to feature standard MDS with the 5.7-liter HEMI. Without
compromising its best-in-class 345 horsepower, the new 2006 Dodge Ram
1500?s HEMI V-8 engine seamlessly alternates between four-cylinder
mode when less power is needed and V-8 mode when more power is in
demand.
?Chrysler Group was the first to offer a modern
cylinder-deactivation system, the first to offer MDS in an SUV and now
the first to offer MDS in a pickup truck,? said Mike Donoughe, Vice
President ? Body-on-frame Product Team. ?By offering MDS as a
standard feature on the HEMI-powered Dodge Ram 1500, customers will
experience the most powerful and capable V-8 engine in the pickup truck
market, with an improvement in fuel economy of up to 20 percent.?
With the introduction of the new 2006 Dodge Ram 1500,
60 million gallons of fuel will be saved annually by 2007 thanks to the
HEMI V-8 engine?s MDS technology ? to be offered on seven
large-volume Chrysler Group vehicles by year?s end.
Chrysler Group?s MDS-equipped lineup also includes
the HEMI-powered Chrysler 300C, Jeep? Grand Cherokee, Dodge Charger,
Dodge Magnum and Dodge Durango, with the all-new 2007 Jeep Commander
arriving in showrooms this fall. By 2007, Chrysler Group will have
nearly 1 million vehicles on the road with MDS.
IMPROVED RIDE AND HANDLING
Building on the previous Dodge Ram 1500?s superior ride quality, the
new 2006 Dodge Ram 1500 again raises the bar with an all-new hydroformed,
fully-boxed frame and suspension that deliver a smooth, confident and
highly capable driving experience.
The
Dodge Ram 1500 4x4 model utilizes a new coil-over shock absorber and
double wishbone front suspension. Mounting the shock absorber inside the
coil spring enables four-wheel-drive models to benefit from the coil
spring?s added tuning characteristics.
All 2006 Dodge Ram 1500 models feature monotube shock
absorbers that deliver a controlled, steady and predictable ride with
superb handling. In addition, the new 2006 Dodge Ram 1500 features
retuned springs, jounce bumpers and suspension bushings.
The new 2006 Dodge Ram 1500?s Hotchkiss-design rear
suspension utilizes leaf springs that are designed to reduce wheel hop
and improve durability. Spring rates have been selected to provide a
poised ride when unloaded, and stable, confident handling when fully
loaded to its 6,800-lb. Gross Vehicle Weight Rating (GVWR).
A rack-and-pinion steering system with new steering
gears on both the two- and four-wheel-drive Dodge Ram 1500 models
provides a precise and firm steering feel.
ALL-NEW INTERIOR
The interior of the new 2006 Dodge Ram 1500 complements the bold
exterior by taking luxury and refinement to new levels in the pickup
truck market. Enhanced driver and passenger comfort and more feature
content is abundant inside the new 2006 Dodge Ram 1500.
Driver and passengers will experience an interior
environment that is 20 percent quieter than the previous Dodge Ram 1500,
achieved by employing laminated front-door glass and improved door
seals. In addition, extensive use of Polymer Constraint Layer (PCL) and
new body mounts reduces road noise and resonance between the engine and
cabin.
All-new seats, including optional bucket seats with
available leather trim, provide substantial bolstering and generous
support while adding a rich appearance to the new 2006 Dodge Ram
1500?s interior.
A new instrument panel cluster ? placed underneath a
redesigned cluster brow ? is designed to reduce glare, and a new, wide
center stack contains a new audio system and new heating, ventilation
and air-conditioning controls.
Premium amenities ? including a new GPS Navigation
radio, new rear-seat DVD (Quad Cab? only), Infinity? sound system,
UConnect? hands-free communication system, SIRIUS Satellite Radio, sun
roof, adjustable pedals, dual-zone climate control, heated seats and a
new power-sliding rear window ? are available on the new 2006 Dodge
Ram 1500.
EVEN BOLDER RAM DESIGN
Dodge Ram?s distinguished and bold ?big rig? design is expressed
in greater magnitude in the new 2006 Dodge Ram 1500. A chrome crosshair
grille with surround collar and new distinctive headlamps retain Dodge
Ram?s robust and chiseled front-end appearance.
The 2006 Dodge Ram 1500?s new fully chrome,
ingot-like grille highlights a massive front bumper, creating a bold,
protective appearance. The substantial grille remains a mainstay of the
Dodge Ram design signature, with the large crosshair as the focal point.
Moved to the center of the crosshair from the top of the grille is the
signature Ram?s head.
Large angular headlamp modules on the new 2006 Dodge
Ram 1500 provide 22 percent more light intensity and 40 percent improved
beam spectrum than the previous Dodge Ram 1500.
POWERFUL ENGINE LINEUP
The new 2006 Dodge Ram 1500 offers three powerful engines, including the
5.7-liter HEMI V-8 with MDS, providing a best-in-class 345 horsepower
and 375 lb.-ft of torque.
?With a 48 percent take rate, the HEMI continues to
resonate with consumers and is extremely popular among Dodge Ram Light
Duty customers,? said Jackson.
With 300 lb.-ft. of torque, the Magnum? 4.7-liter V-8
provides smooth and responsive performance, and is available with a
five-speed automatic transmission.
The 3.7-liter Magnum V-6 engine is standard on the
two-wheel-drive Dodge Ram 1500 regular cab and the two-wheel-drive Quad
Cab with the standard bed configuration. The 3.7-liter Magnum V-6
delivers 215 horsepower and 235 lb.-ft. of torque.
The 3.7-liter Magnum V-6 and the 4.7-liter Magnum V-8
engines feature a standard Getrag six-speed manual transmission.
NEW LEVELS OF EFFICIENCY
The new 2006 Dodge Ram 1500 leaps to new heights in performance and
efficiency in the full-size pickup segment, providing the most
state-of-the-art technology available to meet the needs of today?s
pickup truck buyers. Dodge engineers perfected several areas of the
Dodge Ram 1500 ? from powertrain to aerodynamics ? to create a more
fuel-efficient light-duty, full-size pickup truck.
With the 5.7-liter HEMI V-8 engine, the Dodge Ram 1500
is the most powerful light-duty pickup truck in the market. Without
compromising its venerable power, the new 2006 Dodge Ram 1500?s HEMI
V-8 engine features the first-ever fully functioning cylinder
deactivation system ?MDS ? on a pickup truck. Customers receive the
powerful benefit of the HEMI V-8 engine with the fuel economy that they
? until now ? could only expect from a smaller, less powerful
engine.
The HEMI V-8 engine can transition from eight cylinders
to four in 40 milliseconds (0.040 seconds) ? quicker than the blink of
an eye. Improved fuel economy is realized without any change in customer
experience as drivers receive the benefit of MDS without changing their
driving habits. Customers will experience fuel economy gains of up to 20
percent under certain driving conditions.
A new Variable Line Pressure (VLP) transmission for the
2006 Dodge Ram 1500 with the 3.7-liter V-6 engine improves fuel economy
and provides smoother shifts between gears.
Adding to the fuel-efficiency formula, the 2006 Dodge
Ram 1500 4x4 model is equipped with a front-axle-disconnect system,
designed to disengage the front-axle driveshaft when operating in
two-wheel drive. This minimizes the front-drive system?s energy
consumption and improves fuel economy.
The 2006 Dodge Ram 1500 also features new reduce-drag
brake calipers, low-rolling resistance tires and a rear spoiler to
improve vehicle aerodynamics. The spoiler is positioned on the rear
liftgate.
VERSATILE CABS
The new 2006 Dodge Ram 1500 is available in regular cab and Quad Cab
body styles, in both two-wheel drive and four-wheel drive, and with
six-foot or eight-foot beds. Available trim levels are ST, Sport, SLT
and Laramie. A Mega Cab body style will also be available this fall.
The Dodge Ram Quad Cab features four standard doors,
available 60/40 folding rear seats and a folding load floor that ensures
both passengers and gear fit in the back simultaneously and comfortably.
By allowing seats to fold up, tools and other items may be securely
locked away. The Dodge Ram regular cab offers just as much flexibility,
with storage behind rear seats and enough seat travel for ease in
reclining of driver and passenger seats.
Both the Dodge Ram Quad Cab and regular cab feature
numerous front-seat storage areas and convenience features. The 40/20/40
front seat provides comfortable seating for three or ample center
storage for one or two occupants. The center console offers room for a
laptop computer and features fold-down storage dividers. The center
?20? portion of the seat offers additional "hidden"
storage under the cushion.
FOUR-WHEEL-DRIVE SYSTEM
The 2006 Dodge Ram 1500 4x4 model offers a new standard electronic-shift
transfer case, with the more fuel-efficient, disconnecting front axle.
The new on-demand four-wheel-drive system includes two-wheel-drive and
four-wheel-drive ?high? and ?low? modes, plus a new
four-wheel-drive ?auto? mode that provides torque to the front axle
only when required.
DUAL-MODE TOW/HAUL FEATURE
The 2006 Dodge Ram 1500 also offers a ?Tow/Haul? feature that
provides crisp shifts and reduces gear searching, and an ?Overdrive
Off? mode that delivers maximum trailer towing performance. These
systems will also select a lower gear in downhill conditions in order to
utilize the engine?s braking capability.
DODGE RAM TRUCK LEADERSHIP
Dodge Ram continues to strengthen its leadership position as the
dominant truck brand with a lineup long on superlatives:
- Most POWERFUL pickup: Dodge Ram 1500 with legendary
HEMI power is the most powerful mass production light-duty pickup on the
market
- FASTEST pickup: Dodge Ram SRT10 is the Guinness Book
of World Records' fastest production pickup
- STRONGEST pickup: Dodge Ram Heavy Duty Cummins Turbo
Diesel is the strongest pickup on the market, with 610 lb.-ft. of
class-dominating torque
- Most CAPABLE pickup: Dodge Ram Power Wagon is the
most capable off-road factory pickup ever created
- LARGEST pickup cab: Dodge Ram Mega Cab will be the
most spacious and versatile pickup on the market
DODGE BRAND
With a U.S. market share of seven percent, Dodge is the fifth-largest
nameplate in the United States and the eighth-largest nameplate in the
automotive industry. In 2004, Dodge sold more than 1.4 million vehicles
in the global market.
Dodge continues to lead the minivan market segment with
a 20 percent market share in the United States. In the truck market,
Dodge has an 18 percent market share. In the car market, Dodge has a 4.5
percent market share.
The new 2006 Dodge Ram 1500 will be built at the
Warren Truck Assembly Plant in Warren, Mich., and at the St. Louis (Mo.)
North Assembly Plant.