SANTA ANA, Calif., – Advanstar Communications, a leading provider of integrated media solutions to the automotive aftermarket, off-road, and powersports industries, announced today that that Off-Road.com has launched a full video channel for the Off-Road consumer market on Off-Road.com. The Off-Road.com video channel is a robust video channel which offers a full line of capabilities, including user upload, commenting, rating, and viral components such as “forward to friend” and embed for personal web pages. The new video channel also offers a full line of advertising opportunities including pre-roll, large format ads within the video channel, sponsored channels, and paid video placement.

“This launch combines two powerful Internet trends, video and user generated content,” said Catherine Long, Publisher, Off-Road.com. “We are really confident our readers are going to appreciate all the tools they have become used on Youtube.com and similar sites, including the opportunity to upload their own video, on a custom off-road site. We have also created a great line of ad opportunities for those who want to take full advantage of this hot new trend in online branding and advertising,” added Long.

The video channel launch is the next step in a larger strategy to expand beyond Off-Road.com’s vast editorial foundation and offer site visitors tools that will further engage the off-road community. “Our video channel is designed to give the off-road enthusiast an alternative to Youtube – all the great functionality but dedicated to their favorite hobby,” said Dana Fisher, Director of Electronic Products for the Off-Road Group.  “The user upload portion of the program is truly ground-breaking and not something we envision our competitors offering anytime soon. In addition, the full pre-roll ad capability really sets our ad model apart in the existing market,” added Fisher.

With a library of over 200 videos across nine content channels (ATV/UTV, Dirtbike, Race, Rock, Sand, Snow, Trucks and 4x4, Extreme Action and Crashes, and Off-Road Nation), Off-Road.com’s video channel is now available at http://www.off-road.com/videos. For complete details on advertising opportunities, contact Kevin Sanderson at ksanderson@advanstar.com.

Fueled by Advanstar
Advanstar Communications (www.advanstar.com) is a leading provider of integrated media solutions to the automotive aftermarket, off-road and powersports industries, offering a dominant portfolio of 9 magazines including new titles Styling & Performance, Big Twin Dealer, Hot Auto Products, Off-Road Business and Dirt Sports; 15 targeted supplements and buyers guides; 16 consumer events including leading brands Off-Road Expo, the largest off-road consumer show series in the country and the International Motorcycle Shows, the largest consumer motorcycle event series in the world; 3 trade shows including Dealer Expo, voted a 2005 Tradeshow Week Fastest 50 tradeshow winner; 14 websites including Off-Road.com, the industry’s leading off-road website, and 42 training manuals for vehicle industry professionals, trade buyers, and enthusiasts.

Through a multi-media approach, Advanstar reaches nearly 9 million original equipment and aftermarket manufacturers, distributors, service & repair professionals, retailers, and consumers. Advanstar drives insightful news analysis, research and trends, entertainment, new product information and buying opportunities to customers at their office, home, and race track — keeping them passionate, competitive, and connected.