SANTA ANA, Calif., – (December 4, 2007) – Advanstar Communications—a leading provider of integrated media solutions to the automotive aftermarket, off-road, and powersports industries—announced today that Off-Road.com has launched Parts Search, the newest tool for Off-Road.com site visitors to find off-road parts for their vehicles. With over a million parts searchable by vehicle make, model, and year, the extensive database will also allow visitors to select a supplier from which they can purchase their selected parts.

Already drawing over 200,000 monthly page views from 30,000 unique visitors, Parts Search is the first of many new growth initiatives that Off-Road.com will be launching in 2008. “The initial response to Parts Search has been explosive, demonstrating that there’s a real need for a tool of this type on our site,” said Catherine Long, Publisher of Off-Road.com. “And of course, Parts Search offers the retailers and manufacturers driving our market a great ad opportunity to connect with our readers at the point of search – critical to any Internet marketing strategy.”

This launch is part of a larger strategy to expand beyond Off-Road.com’s vast editorial foundation and offer site visitors tools that will further engage the off-road community. Other developments coming soon include Off-Road.com’s video channel and a full site redesign.

As the leading site serving the off-road community, Off-Road.com’s expansion will occur continually throughout the year and will include enhanced search capabilities, expanded race coverage and multiple opportunities for user-generated content. “Making Off-Road.com more interactive so we capitalize on our #1 ranking with Google is paramount,” said Dana Fisher, Director of Electronic Products for the Off-Road Group.  “We’ve already got the best editorial coverage in the market, we just need to build on the 100,000 pages of content we have to give the community more ways to talk to each other and share ideas and experiences.”

Fueled by Advanstar

Advanstar Communications (www.advanstar.com) is a leading provider of integrated media solutions to the automotive aftermarket, off-road and powersports industries, offering a dominant portfolio of 9 magazines including new titles Styling & Performance, Big Twin Dealer, Hot Auto Products, Off-Road Business and Dirt Sports; 15 targeted supplements and buyers guides; 16 consumer events including leading brands Off-Road Expo, the largest off-road consumer show series in the country and the International Motorcycle Shows, the largest consumer motorcycle event series in the world; 3 trade shows including Dealer Expo, voted a 2005 Tradeshow Week Fastest 50 tradeshow winner; 14 websites including Off-Road.com, the industry’s leading off-road website, and 42 training manuals for vehicle industry professionals, trade buyers, and enthusiasts.

Through a multi-media approach, Advanstar reaches nearly 9 million original equipment and aftermarket manufacturers, distributors, service & repair professionals, retailers, and consumers. Advanstar drives insightful news analysis, research and trends, entertainment, new product information and buying opportunities to customers at their office, home, and race track — keeping them passionate, competitive, and connected.