STOW, OH – November 1, 2007 – Dick Cepek Performance Tires & Wheels has been selected by Ford Motor Company to receive the 2007 Product Excellence award for their 2008 F-250 Super Duty Project Vehicle – Project CRUSHER – unveiled at SEMA Show, Las Vegas, 2007. “Project CRUSHER achieves a level of excellence that provides a benchmark for other organizations”, said Hermann Salenbauch, Director, Ford Advanced Product Creation/SVT. “We were very impressed with this project and the dedication of the Dick Cepek team to the Ford Project Vehicle Program”. This distinguished award has been created to recognize excellence in product development and overall project vehicle execution. Award hopefuls are evaluated by members of the Ford Product Development team, and are measured according to the following criteria: New Product Development, Vehicle Appearance, Marketability /Fit with the Brand, Use of Aftermarket Parts and Accessories, and Display. Dick Cepek Performance Tires & Wheels was one of only five companies that were selected to receive an award in this category. 
Project CRUSHER featured the new 38.5x14.50R20 Dick Cepek CRUSHER Radials and the new 20x12 Dick Cepek DC-1 Black wheels. The vehicle also featured amazing products from the following sponsors: FabTech Motorsports, Banks Power, Sony X-Plod, AMP Research, West Coast Customs, Alsa Corp., RoadWire, Line-X, Roll-N-Lock, RBP Grilles, Mag-Hytech, X-Treme Toyz, and Atlas Springs.
“We want to sincerely thank Ford Motor Company for this honor, and all of our sponsors, without whom this project could not have been completed,” said Don Sneddon, Advertising Manager, Dick Cepek Performance Tires & Wheels. “This was truly a team effort, and a great experience.” About Dick Cepek Tires & Wheels
Founded in 1963 by off-road enthusiast Dick Cepek, the Dick Cepek Brand has always taken great pride in providing quality on and off-road products for truck, S.U.V., and 4x4 owners. From its humble beginnings to today's high-tech tire manufacturing facilities around the country, Dick Cepek's mission is still being achieved through the development of quality products. Although Dick is no longer with us, we think he'd be proud that his legend lives on and the products that bear his name have helped so many off-roaders enjoy the same passion for the outdoors that he enjoyed. For more information, visit http://www.dickcepek.com |
