GoPro's National TV Campaign Brings Consumer-Generated Content to TV
GoPro’s television commercials represent a milestone in consumer generated content and demonstrate the professional broadcast quality of GoPro® HD HERO cameras.
“The most exciting thing about GoPro’s national TV campaign is that the quality of the commercials is so incredible, so professional,” says Nicholas Woodman, GoPro’s founder and CEO. “That 13 of the 16 commercials were shot by our customers, using the same HD HERO camera you can buy at Best Buy for $299, is incredible…nobody has ever seen consumer generated content like this on TV before,” says Woodman.
“We tell people that our cameras make it easy to capture broadcast quality HD video of themselves enjoying their favorite sports and activities, and thanks to these commercials we can now show people at home, on their own HD TVs, just how good a GoPro camera really is.”
Since the first HD HERO camera was launched in November of 2009, GoPro has seen an explosion in the amount of high quality HD content created from customers. Every few minutes, customers around the world upload videos titled or tagged “GoPro” to YouTube and even more GoPro videos are posted without mention of the GoPro name. More customer videos are posted daily to the GoPro’s Facebook page at Facebook.com/GoProCamera where roughly 1,000 people a day “Like” GoPro’s fan page as a result of the engaging, international content.
“Given the amount of high quality content our customers are creating with their GoPro cameras, we just had to make these commercials,” exclaims Woodman. “These commercials are a celebration of our customers, our cameras, and our excitement about GoPro’s rise as one of the world’s most innovative camera companies.”
To further celebrate its national television campaign, GoPro is giving away one of every product they make to one lucky winner, daily. The promotion appears at the end of each television commercial and visitors to http://www.gopro.com/ can enter daily, no purchase necessary.