You're primarily here at Dealer Expo to see new products, right? That's why show organizers created Kickstart. Now in its
second year, the competition recognizes the hottest new products. Any exhibitor that had launched a product after July 1,
2008, was invited to submit pictures and a description. A judging committee whittled down more than 150 submissions to 26
finalists. These companies then submitted actual product for judging. The 10 winners received an opportunity to win a 10'x10'
booth space at Dealer Expo 2010, a product display on the show floor, a link on http://www.dealerexpo.com/, and other marketing spiffs. — Arlo Redwine
Here are the winners (in alphabetical order):
Alpinestars Bionic Neck Support (BNS): Neck supports have grown in popularity in recent years, and Alpinestars (Indiana Convention Center, Booth 1726) came to market with its version this past summer. The product is designed to work with an off-road rider's helmet to reduce
the risk or severity of a neck injury. The BNS functions by providing an alternative load path for the energy that compresses
the neck. Riders can fine-tune both shoulder heights. A magnesium key at the rear allows the convenient front opening of the
device, and allows it to be dismantled in an emergency. The support comes in black/red, in sizes S–L. It retails for $679.95
and is distributed by Parts Unlimited.
Acerbis X-Seat: Traditional dirtbike seats are composed of three layers: a fabric on top, foam in the middle and a plastic support on bottom.
Unfortunately, the cover often separates from the rest of the seat. The Acerbis X-Seat (Indiana Convention Center, Booth 1919), on the other hand, is a single piece. Its plastic shell is covered with three separate gripping patterns, with a polished
finish in-between. For performance, Acerbis has injected-molded foam into the seat. Because of this construction, Acerbis
claims, the X-Seat will never deteriorate or absorb water. Riders can wash it with a pressure washer or various solvents —
even when it's mounted onto a bike. The seat retails for $199.95, and dealer margin is 53 percent. It's distributed by Parts
Unlimited, Tucker Rocky and Western Power Sports. A POP display is available in which the X-Seat is made into a stool. Acerbis
says the Yamaha Motocross Team has tested and approved the seat. Consumer ads are running in six nationwide magazines.
EVS RC-Evolution: EVS Sports (Indiana Convention Center, Booth 2645) designed its race collar with help from orthopedic professionals to help reduce neck-compression and neck-extension injuries.
The collar uses a combination of absorption, diffusion and deflection of impact energy to protect the wearer. To help riders
stay cool, weight and bulk were reduced to maximize flow. The collar comes in red, black, blue, pink and white in youth and
adult sizes. It retails for $170, and the dealer margin is 38 percent.
Off-Road Videos - Check out over ten years of extreme 4x4 action, product testing and the Off Road Nation at play. Baja racing to rock crawling, ATVs in the sand to motorcycles in the dirt, it's all here. Rate them, share them and upload your own.
ATV Reviews - Honda, Suzuki, Yamaha, Polaris, Kawasaki, Can-Am. First rides to long-term tests, check out the latest in ATVs, UTVs and Side-by-Side vehicles of every make and model. Read expert opinions and follow custom project vehicles.
Axxxtion Sports..... Axxxtion Sports is heating things up with their 2010 Winter Heat snowmobile calendar! Simply Sexy!
