Re: Gold Package? - - Off-Road.com
Re: Gold Package?

Source: Off-Road.com
Alex Berkov (andrew_jones@phoenix.com)
Tue, 18 Aug 1998 9:54:39 PDT It really depends upon your exposure. If you have seen way too much of it overdone on crappy cars it will make a luxury car seem significantly 'dressed down'. On the other hand, if you haven't seen much of it , etc etc.
I grew up in Northern Ca. and I'll tell you that you will find ALL of this gold treatment in Oakland, in the mission, and in the tenderloin (in any concentration).
I'd stick the the chrome wheels. I think this is the only accessory that is universally accepted by all (almost all, there will always be someone).
________________________________________________________
Andrew Jones
Phoenix Technologies LTD.
714-790-2181
fax:714-790-2001
Andrew_Jones@Phoenix.com
www.Phoenix.com
---------- Original Text ----------
From: <Wjevenson@aol.com>, on 8/17/98 9:48 PM:
Andy:
I relocated to Northern California within the last 6 years from the East Coast
and still tend to categorize the "gold thing" with your list.Curiously out
here, the gold treatment is not perceived that way. On a new upscale vehicle,
it is quite common and is often also accompanied by after-market expensive
chrome wheels, almost to the point that if you don't see these two add-ons,
the car looks a little dressed down.

The owners run the gamut from professionals to software enterprenuers, young &
old. Curious local "car culture" phenomena? Cultural influences from the
significant latino and asian population segment? I don't really know but I now
find myself thinking it's not too bad looking on the right car.
Bill Evenson
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