WARRENVILLE, Ill. (June 26,
2003) -
Bold enough for drivers of the
best-in-class light-duty diesel engine, the new Power Stroke®
Diesel CREWSM rewards club offers loads of ways to earn points fast
for exclusive Power Stroke diesel stuff. International Truck and
Engine Corporation - manufacturer of the Power Stroke diesel engine
for Ford F-Series Super Duty pickup trucks, Econoline® vans and
the Excursion® SUV - is launching the CREW club through its new
Web site at www.PowerStrokeDieselStuff.com to bring added value -
and big prizes - to loyal Power Stroke diesel owners.
"This is one hard-working rewards engine," said
Dick Fotsch, president, Engine Group, International Truck and
Engine Corporation. "Two million Power Stroke diesels over the past
nine years are proof of drivers' loyalty to us, and the CREW club
is another way we're showing our appreciation. This rewards club
brings serious added value to Power Stroke diesel
ownership."
There are no membership fees to
join the CREW club. After filling out a simple registration page at
www.PowerStrokeDieselStuff.com, members receive a unique login
number and membership package by mail, including an official CREW
membership card and window sticker. Just by signing up, members
immediately receive 75 points.
The Power
Stroke® Diesel CREWSM club is a win-win situation. Since there
is no price to join, members have nothing to lose, and the benefits
are well worth it:
· Tons of ways to
earn rewards points FAST for cool Power Stroke® diesel
stuff
· Bi-monthly newsletters packed with tips and the inside
scoop on everything Power Stroke diesel
· Official CREW membership card
· CREW window sticker for your truck
· Exclusive access to the Power Shots photo gallery and
Travel Journal online features
All Power
Stroke diesel enthusiasts are invited to join online at
www.PowerStrokeDieselStuff.com, or on site at the Power Stroke®
Diesel 200 NASCAR® Craftsman® Truck Series race on August
1. To sign up online, visitors should click on the CREW button on
the Power Stroke diesel homepage and then click on "Join Now."
Then, users just fill in the requested information. Once the form
is submitted, each new member will receive a CREW club welcome
package in the mail that includes a unique membership
number.
From there, CREW club members really get rolling on their way
toward cool Power Stroke diesel merchandise. Some of the simple
ways members can earn points:
Purchasing Power Stroke diesel merchandise online
at www.powerstrokedieselstuff.com (earn points for every dollar
spent)
Posting pictures of their trucks on the Web
site
Answering surveys and poll questions
online
Attending the Power Stroke® Diesel 200 NCTS
race and rally weekend events
Attending select events at Ford dealerships
The CREW SM rewards program
functions as the new core of the Power Stroke diesel Web site.
Through the CREW club, members will be able to better experience
the Power Stroke diesel lifestyle.
International Truck and Engine Corporation is the operating
company of Navistar International Corporation (NYSE: NAV).
International Truck and Engine is a leading producer of mid-range
diesel engines, medium trucks, heavy trucks, severe service
vehicles, bus chassis and a provider of parts and service sold
under the Internationalâ brand. The company also is a private
label designer and manufacturer of diesel engines for the pickup
truck, van and SUV markets. Additionally, through a joint venture
with Ford Motor Company, the company will build medium commercial
trucks and currently sells truck and diesel engine service parts. A
subsidiary, IC Corporation, produces integrated school buses.
International Truck and Engine has the broadest distribution
network in the industry. Financing for customers and dealers is
provided through a wholly owned subsidiary of Navistar. Additional
information can be found on the company's Web site at www.internationaldelivers.com.
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