Park City, Utah- Dust to Glory rocked the crowd here at the X-Dance Festival within the Sundance Film Festival where Dana Brown and his crew debuted the trailer for their movie that depicts the 2003 SCORE International Baja 1000. The location for this outrageous premier of the trailer was the famed Harry O's, a well-known film premier spot and nightclub here in Park City, Utah. The X-Dance Film Festival hosted the Dust to Glory movie trailer premier among the whose who of the industry as over 1000 hip people filled Harry O's to view a variety of Action Sports films presented by X-Dance.

The Dust to Glory trailer silenced the crowds as the opening clip features Bob "The Weatherman," Steinberger running emergency radio traffic for an injured racer. It's not long before you realize that Dana Brown and his film team captured something special in this movie. The cinemotography is absolutely outstanding as the filmakers have utilized all their combined talents to bring together what the Baja 1000 is all about. In only three minutes, they provide the overall aspects of what it takes and the struggles endured by the toughest desert racers in the world.

Featured in the trailer is Mario Andretti with the Riviera #3 trophy truck stage in the background, Alan Pflueger heavy on the gas peddle pushing his Porter-built trophy truck through the Baja 1000 race course, Robby Gordon flying wide-open, Steve Hengeveld explaining what it means to race in Baja and the all-girl Wide Open Centrix Financial race team with Kelly Steinberger, Bekki Freeman, Kelly Clement, Kate Sutton, Sue Mead and Amy Thomas at the Baja 1000 Contingency. Using helicopters, Dust to Glory filmakers discovered a superb shot of the one of desert racing's favorite pedal mashing giants, Scott Steinberger in his flamed black and yellow PCI Trophy Truck somewhere near racemile 165. And, of course, SCORE International's own Sal Fish referred in the trailer as the "Godfather of the Baja 1000."

Wild shots of the lone rider, Mike "Mouse" McCoy on the wide open stretch of the Pacific Coast depicts the gorgeous geography that racers see at 100 miles per hour.

Mike, "Mouse" McCoy made his perused the VIP lounge after the trailer premiered meeting with old friends, big wave surfer-Brad Gerlack and some new admirers who fell into the MouseTrap!!! In the coming months ORC will run a regularly updated "MouseWatch" column as Mouse McCoy brings the Baja 1000 to the big screens of Hollywood.

Dust to Glory producers scored the trailer in DOLBY THX (as the movie will be), which put the 1000-plus crowd back on their heels. As the movie trailer began to premier, the roar of the crowd was silenced as everyone was fixed to the big screen watching what desert racers have known for over 30 years.

As the trailer premier ended the crowd was silent for a few moments and then broke into huge applause, as well as hoots and hollers. ORC viewed the immediate reaction of not only the production crew, but those outside of off-road desert racing and clearly, Dust to Glory, has something special not ever captured before on the big screen of Hollywood. This major motion picture is set to rock not only the public, but the off-road racing world altogether. The story line includes the trials and tribulations of the toughest desert racers in the world including what desert motorcycle racer Mouse McCoy overcomes during his race against the Baja Peninsula. McCoy faced exteme fatigue and survived two major crashes during his solo epic race at the 2003 SCORE International Baja 1000, which is relived in this story of survival in this great race.

Producer-Scott Waugh said, "It's absolutely outstanding. It couldn't be better. To provide the public this movie, which depicts these desert racers hanging it all out and chancing their lives in the race of their life is awesome."

Producer-Mike "Mouse" McCoy commented, "I'm excited that your excited about the trailer and film, that means everything to me as a filmaker because if you guys like it, this film will be a hit."

Executive Producer-Rich Wilson said, "It's always difficult to calibrate the crowd, but here at Sundance and X-Dance but we are really tapped into the industry. We are going big on this movie and we've been treated as royalty here in Park City. Now that the trailer has premiered we know that the film delivers."

The Dust to Glory trailer premier was formatted in Microsoft's High Definition Windows Media 9 Format and Microsoft certainly demonstrated their leading technology with the outstanding resolution and sharpness on the big screen.

ORC made the rounds throughout Harry O's mingling with the groups of Hollywood regulars here in Park City, Utah for the film festival. In the VIP room, a veteran big wave surfer, Double D said, "Dust to Glory is over the top! Dana has done it once again." Reaction amongst the skate and surf crew who viewed the Dust to Glory trailer was all about when this movie was going to premier in full-length, everyone in the house was ready to see the rest of the movie. Captured in only three minutes, Dana Brown brings the 2003 SCORE International Baja 1000 to the big screen as no one has ever seen it before.

Watch for the Dust to Glory featured film to premier in mid-July at a red-carpet Hollywood premier. Off-Road.com will broadcast live from premier with a full staff of photographers to provide you real-time event coverage from the Dust to Glory premier.

TRAILER OF DANA BROWN’S FEATURE FILM
“DUST TO GLORY”
To DEBUT AT X-DANCE 2004

Newest Project From Critically Acclaimed Director
Documents The Legendary Tecate SCORE Baja 1000 Off-Road Race

January 20, 2004, Park City, UT – The annual Sundance Film Festival is the backdrop for tonight's premier screening for the trailer of the highly-anticipated Dana Brown feature film “Dust to Glory.” Set to be unvieled at the X-Dance Action Sports Film Festival 2004, the four-year-old festival that runs concurrently with Sundance Film Festival in Park City, Utah. The high-impact trailer will debut during the tonight's Awards Ceremony and Closing Night party at Harry O’s on Tuesday January 20, 2004.

Taking audiences into the granddaddy of all off road races the legendary Baja 1000, “Dust To Glory” recently wrapped principal photography in November 2003 and is slated to be completed early 2004.

“The most famous race that no one has ever seen,” the Baja 1000 is the longest continuous point-to-point race in the world and boasts between 300-400 competitors each taking off at 30 second intervals battling the desert aboard their off-road vehicle of choice, ranging from motorcycles to Buggies to $750,000 Trophy Trucks, as it pits man against man, man against the machine and both against nature.

“Dust To Glory” follows on the heels of Brown’s successful directorial debut with the Artisan Entertainment theatrical release of “Step Into Liquid,” which has been hailed as the “best surfing documentary ever made” by many including Peter Travers of Rolling Stone.

Brown’s vast experience includes collaborating with his father, famed director Bruce Brown, who is set to receive the X-Dance Special Achievement Award 2004. Best known for directing the 1966 classic surfing documentary “Endless Summer,” Bruce Brown serves as Creative Consultant on “Dust To Glory”.

Bruce Brown also cemented his position in filmmaking history as the director of the Academy award-nominated “On Any Sunday.” In addition to new footage from a range of competitors from the 2003 Baja 1000 including Johnny Campbell, Robby Gordon, the McMillin family, Jimmy Vasser and a host of other drivers, “Dust to Glory” also features rare historical Bruce Brown footage from the inaugural Baja 1000 starring Steve McQueen and James Garner as well as clips depicting the various racing legends, characters, myths and folklore that are associated with the race.

“We are thrilled to screen the trailer for Dust To Glory during this year’s X-Dance,” said X-Dance Film Festival director Brian Wimmer. “It is films like this one that make our festival such a success. This year is particularly special as we are going to celebrate the accomplishments of both Dana Brown and his father Bruce Brown who will receive a Special Achievement Award for the vast amount of work that he has done throughout his impressive career. The excitement at X-Dance is that in one night we will pay tribute to the best of the past and the future in action sports filmmaking.”

“X-Dance is the perfect venue to premiere the trailer for Dust To Glory, said Dana Brown who hopes this film will do what his past projects have done for surfing and then some. “I have long admired the festival, which has made great strides towards bringing overdue awareness of quality action sports films into the realm of mainstream recognition. In addition to the hard core racing enthusiasts, there are more than 36 million Americans who use off road vehicles as a form of recreation and the numbers only multiply when you take into consideration the millions of people from other countries. There is an immeasurable audience inherent with this type of film, for whatever their individual reasons may be, as it is part of the greater race…the human race.”

Re-teaming with Dana Brown on Dust to Glory are the producers of “Step Into Liquid” Scott Waugh and C. Rich Wilson. Waugh serves as producer on “Dust To Glory” along with motorcycle racing phenomenon-turned producer Mike “Mouse” McCoy. C. Rich Wilson (“Step Into Liquid”) serves as Executive Produce, while long-time Baja competitor and author of the forthcoming race history book "1000 Miles to Glory" Marty Fiolka serves as Associate Producer. The “Dust To Glory” production team also partnered with Sal Fish, CEO of SCORE International, the sanctioning body of the Baja 1000, who helped to coordinate the shoot and provide unlimited access to the event.

The Director of Photography is Kevin Ward (“The Perfect Moment”), who is also a professional racer (winner of 2001 Baja 1000 and the 1996 La Carrrera Pan Am) lending yet another unique perspective to the project. The extensive combination of filmmaking and racing experience makes this team possibly the most qualified in the industry to capture on film what is among the most dangerous, yet visually stunning races in the world.

“Audiences will have a huge emotional attachment to this project, said McCoy who also is one of the featured racers in the film. “The speed, danger and adventure is all real with the characters in the film actually risking their lives unlike today’s Hollywood blockbusters that utilize green screens and computer generated imagery and effects to simulate danger. In addition to the action, “Dust To Glory” captures the beauty, mystery and solitude of the Baja landscape that has been rarely been filmed before. “Dust to Glory” is the type of rare film that will live on forever.”