March 19, 2009 Las Vegas, Nevada – Through an exclusive agreement, arranged by Sopwith Motorsports, the Best in the Desert events will be telecast in 2009 on the Fox Network, the Outdoor Channel, MavTV and America One. Sopwith, producer of the shows for Best in the Desert, made the announcement today. This arrangement will result in the largest television audience in history of off-road racing in the U.S., reaching more than 154 million households.
“I am extremely pleased our premier Best in the Desert events will be showcased on these wide-reaching networks,” said Casey Folks, director of the Best in the Desert Series, commented. “This tremendous exposure will be awesome for our racers, teams and their sponsors. In addition, the viewing audience will get to experience some of the most exciting racing in the world.”
"We believe this is unprecedented," said Sopwith Motorsports CEO and executive producer Stephen Cox. "Occasionally a single event might get a little more coverage, but we're not aware of a desert racing series that's ever had this level of coverage for its entire season."
For complete details on show broadcast timing, visit www.bitd.com.
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