Nitro-World-Games-6-12-2017
SANTA ANA, CA. – (June 12, 2017)
– Yokohama Tire Corporation fortified its partnership with the high-energy Nitro Circus organization by becoming an official partner of the Nitro World Games, June 24 at Rice-Eccles Stadium in Salt Lake City, Utah.

Yokohama-Geolandar-MT-G003-5-18-2017
SANTA ANA, CA
– Tough just got a lot tougher with Yokohama Tire Corporation’s all-new GEOLANDAR M/T G003 mud-terrain tire.

Yokohama-Skills-Challenge-4-25-2017
SANTA ANA, CA
– London’s calling…and Yokohama Tire Corporation (YTC) is answering. YTC, in conjunction with US Youth Soccer, is sending 12 Yokohama Skills Challenge participants (along with chaperones) to England for a “Chelsea FC Experience,” including a visit to legendary Stamford Bridge.

Yokohama-Spring-Promo-4-19-2017
SANTA ANA, CA
– For the second consecutive year, Yokohama Tire Corporation (YTC) is combining its Chelsea Football Club (FC) sponsorship with its “Spring Getaway” national rebate promotion. From now through May 31, consumers can once again choose between a 2016-2017 Chelsea FC jersey or a $60/$80 Yokohama Visa Prepaid card after purchasing a set of four select Yokohama tires (including the new ultra-high-performance ADVAN A052™).

Angels-Mike-Trout-Yokohama-4-17-2017
SANTA ANA, CA
– Baseball’s back and so is Yokohama Tire Corporation’s (YTC) longtime sponsorship of the Los Angeles Angels. This is the eighth consecutive season in which YTC is a sponsor of the American League West team.


SANTA ANA, CA
– Yokohama Tire Corporation is joining the Circus… Nitro Circus, that is.

Yokohama Tire, a leading global tire manufacturer, is joining forces with Nitro Circus, the world’s leading action sports and entertainment brand, to spotlight Yokohama’s rugged GEOLANDAR line of light truck tires to Nitro Circus’ high-energy, hardcore fan base.

Yokohama-Spartan-Race-2-8-2017
SANTA ANA, CA
Yokohama Tire Corporation, a leading global tire manufacturer, has teamed up with Spartan Race, the world’s largest obstacle race and endurance brand, to highlight its GEOLANDAR line of light truck tires. Yokohama signed a multi-year sponsorship agreement and is now the “Official Tire of the U.S. Spartan Race,” an exclusive branding designation at select obstacle course races across the U.S. in 2017, including the five Spartan Race U.S. Championship Series events that will air on NBC Sports Network and the 2017 Reebok World Championship on NBC.

Yokohama-Geolandar-AT-G015-LT-Tread-3-18-16
SANTA ANA, CA
– Yokohama Tire Corporation is welcoming fall with a national mail-in rebate promotion: Autumn Escape. From October 1 through October 31, consumers will receive a $60 Yokohama Visa Prepaid card after purchasing a set of four select Yokohama tires.

Yokohama-Chelsea-Contest-5-25-16
SANTA ANA, CA. – (May 25, 2016)
– As the official shirt partner of Chelsea FC, Yokohama Tire Corporation (YTC) wants to give away a trip to the ultimate Chelsea FC fan. Through its latest contest, the Yokohama True Blue Fan Challenge, YTC will award one super fan and a guest a trip to see a match between the 2015 English Premier League champion and Liverpool FC at the Rose Bowl in Pasadena on July 27. Included in the grand prize are: $1,000 in spending money, tickets, hotel and airfare. Also included is a 2016-2017 Chelsea FC jersey signed by the first team squad.

Jean, NV – The much-anticipated 2013 HDRA race season got underway with a thriller at the South Point Vegas 250 outside Las Vegas, Nevada. The frigid air on race morning did nothing to cool off the heated racing that took place out on the 62 mile long course. The course covered sandy washes, high-speed open desert and rocky mountain passes. The challenging layout had a little bit of everything to test drivers across the spectrum from the UTV’s to the blazing fast Trophy Trucks and unlimited Class one cars.

The fastest truck at the finish was Cameron Steele who took his Yokohama, Monster Energy, Lucas Oil Trophy Truck to the overall race victory. “My co-driver Tom Geviss and I knew we were going to be running a crazy fast pace,” said Cameron Steele, “We started on the first row next to the reigning HDRA Trophy Truck champ Ruben Ledezema and had BJ Baldwin and Brandon Arthur right behind in row two. We got out front on lap one and kept it on the pipe as the crew gave us constant updates, we knew BJ and the rest would be charging. We had a truck capable of running a torrid pace all day but when we were told BJ had mechanical problems, we backed off a little on the last lap. It was a great day in the desert for our team.