FULLERTON, CA. – (Nov. 13, 2012) – Yokohama Tire Corporation-sponsored off-roaders Cameron and Heidi Steele are heading to Mexico’s Baja Peninsula to compete in the storied SCORE Tecate Baja 1000, November 14-17. The Steeles, along with their Desert Assassins teammates, will race on various Geolandar® tires along the demanding course. The 45th running of the race goes from Ensenada to La Paz and is the SCORE racing series season finale.

Two-time SCORE Person of the Year Cameron Steele has two 800-horsepower Trophy Trucks in the race. Each features newly developed 40-inch Yokohama Geolandar A/T-S® R tires specially engineered for extreme off-road conditions. Trophy Trucks, like Steele’s No. 16 Monster Energy/Yokohama Tire and No. 14 Yokohama Tire vehicles, have 26 inches of front-wheel travel and 36 inches of rear-wheel travel, and can hit a top speed of 135 mph.

FULLERTON, CA. – In her first race of the season, Yokohama Tire Corporation-sponsored off-roader Heidi Steele returned in style, taking second place at June 1-3 SCORE Baja 500 in Ensenada, Baja California, Mexico.  Steele and co-driver/Desert Assassins teammate Rene Brugger battled the treacherous Baja terrain in a Ford Ranger equipped with off-the-shelf Geolandar M/T+ tires.

“It felt great to be racing again,” said Steele, the defending Class 6 SCORE (Southern California Off Road Enthusiasts) champion who missed the first part of the off-road season to give birth to her first child. “Jumping back into major competition like the Baja 500 was a lot of fun. Baja is a challenge, but we always know our team and our Yokohama tires are going to get us to the finish.”

Steele is the wife of Trophy Truck veteran and two-time SCORE Person of the Year, Cameron Steele, who entered two 800-horsepower Geiser Brothers Trophy Trucks in the Baja 500. Each were shod with newly developed 40-inch Yokohama Geolandar A/T-S® R tires specially engineered for extreme off-road conditions. Both trucks suffered major mechanical issues that slowed them down, but they fought back to complete the race and finish inside the top 20.

“Taking second place in the legendary Baja 500 is a major accomplishment,” said Andrew Briggs, Yokohama’s director of product planning and motorsports. “It was great to see Heidi racing again…and nearly winning.”

The Desert Assassins’ Brent Parkhouse and co-driver Brian Burgess claimed victory in the Class 12 (SCORE Lite) division, piloting their winning buggy on Yokohama tires.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® –  the first mass-market tire using Yokohama’s breakthrough orange oil technology – as  well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

FULLERTON, CA. – Yokohama Tire Corporation-sponsored Cameron Steele won his first Lucas Oil Off-Road Racing Series event of the year, taking first in the Pro Buggy class at Lake Elsinore Motorsports Park in Lake Elsinore, California, April 21-22.  Steele claimed victory riding on off-the-shelf Geolandar A/T-S+ tires.

“It was a tough race,” said Steele, the 2010 Pro Buggy champ, “but the Yokohama Geolandars did their job and helped secure the win for the Stronghold Motorsports Monster Energy/Yokohama Pro Buggy. They really handled the course well. Thanks to the team and Yokohama tires for all the help.”

“Great to see Cameron get his first win of the season,” said Duane Sampson, Yokohama’s motorsports manager. “He’s a seasoned veteran, ran a smart race and our Geolandar A/T-S tires never let him down.”The next Lucas Oil race in the eight-event series, which combines the Midwest tradition of short course off-road racing with a West Coast influence, is May 19-20 at Speedworld Off-Road Park in Surprise, Arizona.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® –  the first mass-market tire using Yokohama’s breakthrough orange oil technology – as  well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

FULLERTON, CA. – (Nov. 14, 2011) – There’s plenty at stake for Yokohama Tire Corporation-sponsored off-road racing husband and wife team Cameron and Heidi Steele as they head to Ensenada, Mexico for the 44th annual Tecate SCORE Baja 1000, November 17-20.

Heidi, a three-time titlist, is looking to capture championship number four in the Class 6 SCORE (Southern California Off Road Enthusiasts) division. She’s in first place heading into the season-ending Baja race, having won twice this year in San Felipe. Also at stake is chance for her to earn a prestigious Toyota Milestone award, which goes to the pro car and truck drivers who finish every required mile in the five-race 2011 SCORE Desert Series. As always, San Clemente, California-based Heidi and her co-driver Rene Brugger will battle the rugged 692.82-mile course in a Ford Ranger riding on off-the-shelf Yokohama Geolandar M/T+® tires.

“We’re ready for the Baja 1000,” said Heidi. “Our Yokohama tires can definitely take on the tough terrain and help bring us home another championship.”

Cameron, a Trophy Truck class veteran, TV commentator and two-time SCORE Person of the Year, is looking for his first SCORE win of the year. At San Felipe, he powered his trademark No. 16 Geiser Brothers Chevrolet truck to a season-best fifth-place finish in the ultra-competitive Trophy Truck division, and seventh overall among all 77 racers. The 800-horsepower machine is mounted with newly developed 40-inch Yokohama Geolandar A/T-S® R tires specially engineered for extreme off-road conditions.

“The 40-inch tires are already race-tested,” said Cameron, “and they performed great. We’re definitely ready to take on Baja.”

In addition to Cameron’s #16, the Desert Assassins team will campaign a second Yokohama-shod Geiser Brothers Trophy Truck and have enlisted the help of Rick Geiser, Josh Daniels and Pat Dean to share in the driving duties between the two trucks.

“The Baja 1000 is the most prestigious and challenging off-road race in the world,” said Andrew Briggs, Yokohama’s senior manager of motorsports.  “We really like our odds this year with two Geiser Brothers Trophy Trucks, an excellent driver lineup and the 40-inch Geolandar tire. We’re also looking for Heidi and Renee to bring home another Class 6 championship.  Conquering the Baja 1000 would be a great way to close out the season.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

FULLERTON, CA. – It was an exceptional day for the Steele family and Yokohama Tire Corporation at the Tecate SCORE San Felipe Challenge of Champions, September 10, in San Felipe, Baja, California, Mexico. Husband and wife team Cameron and Heidi Steele put on a show with Yokohama’s Geolandar tires. Heidi – battling severe stomach flu – won the Class 6 division (with a lot of help from co-driver and Desert Assassins teammate Rene Brugger and his son Richie), while Cameron finished fifth in the ultra-competitive Trophy Truck division, and seventh overall among all 77 racers.

“Rene deserves all the credit for this win,” said Heidi. “I could only drive a small part of the race because I was really sick. But Rene and his son stepped-up and drove our Yokohama tire-shod Ford Ranger to victory.”

This was the second win this season in San Felipe for San Clemente, California-based Heidi Steele and San Diego’s Brugger, who won on the same challenging course in March. This time they finished the 250-mile race on their off-the-shelf Yokohama Geolandar M/T+® tires in 5:57:12.

“It worked out good for us, thanks to the Yokohama tires handling the tough terrain and guiding us to victory,” said Heidi. “We’re pretty stoked to be in the points lead heading into the Baja 1000 in November.”

Cameron Steele teamed with Rick Geiser (Phoenix) and Cody Stuart (Capistrano Beach, California), to campaign their Geiser Brothers GMC Sierra (with new, custom-made 40-inch Geolandar tires) to a season-best fifth place in 4:40:06.

“It was our first race on the 40-inch Yokohama Geolandar tires,” said Cameron, “so we kind of used this race as a little bit of a tire test. It went really good. It’s cool to be here in the top five. We always want to win but this time there was a concentrated effort on making sure that we did a good job getting ready for the Tecate SCORE Baja 1000.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

FULLERTON, CA. – (Sept. 7, 2011) – Competing in Mexico has been extremely good for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele. This year alone, she’s won the San Felipe 250 in March and was third in the Baja 500. Steele can add to her Mexico mastery and pad her lead in SCORE’s Class 6 with a win in the Tecate SCORE San Felipe Challenge of Champions, September 9-11, in San Felipe, Baja, California, Mexico.

“Mexico is my favorite place to race,” said Steele, who has won two Class 6 SCORE titles and one in Class 7 on off-the-shelf Yokohama Geolandar M/T+ tires. “The races there are always especially challenging and fun.”

Steele, along with co-driver and Desert Assassins teammate Rene Brugger, know the tough terrain in San Felipe: in March they drove her customary Ford Ranger to a Class 6 win in the MasterCraft Safety Tecate SCORE San Felipe 250.

“I have a lot of confidence from the win in March, but we have to do some pre-running to decide on the best strategy,” said the San Clemente, California-based Steele. “Our preparation and equipment give us an advantage.

Steele said her Yokohama tires are vital equipment for the grueling 250-mile race. “It’s amazing that these Geolandar tires, which anyone can buy in a store, work so well. They have definitely been a major part of our success. The San Felipe course is actually tougher than Baja because it’s harder to see the rocks, so I’m glad we’re running on Yokohama tires.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

FULLERTON, CA – Yokohama Tire Corporation collected two first-place victories in the Lucas Oil Off-Road Racing Series (LOORRS) event, August 7 at Glen Helen Raceway near San Bernardino, California. Longtime Yokohama-sponsored racer Cameron Steele captured his first Lucas Oil race of the season in the Pro Lite Class, as did Chad George, who took the title in the Super Lites Class. Steele and George won on off-the-shelf Yokohama Geolandar A/T-S® tires.

“It was great to see Cameron and Chad get their first wins of the season.  They’ve been competitive all year and we knew it was only a matter of time before they were going to get it done” said Andrew Briggs, Yokohama senior manager of motorsports. “I know winning this race meant a lot to Cameron, Chad and their teams.”

Steele is a veteran off-road Trophy Truck class racer who has won championships in SCORE and SNORE. The two-time SCORE Person of the Year and TV commentator said the Yokohama tires were a big factor in helping drive his #16 Stronghold 300-hp Ford Pro Lite Unlimited truck to victory. “The tires performed perfectly,” he said.

George also praised his Yokohama Geolandar tires as helping his #42 Bull Outdoor Products Kawasaki Super Lite truck to a wire-to-wire victory. “With Yokohama tires on my truck, I have my best chance to win a LOORRS championship.”

The Lucas Oil Off Road Racing Series is a sixteen race series, which combines the Midwest tradition of short course off-road racing with a West Coast influence. The next LOORRS event is September 24-25, Speedworld Off-Road Park; Surprise, Arizona. Visit http://www.lucasoiloffroad.com/ for details.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Rialto, CA - Kawasaki’s Chad George claimed his first SuperLite victory of the season and filled the podium with 2nd, and 3rd place finishes during Rounds 9 & 10 of the Lucas Oil Off-Road Racing Series at Glen Helen Raceway.

After 8 rounds of hard fought battles, Chad was happy to be back at his home track, just a stones throw from his stomping grounds of Rialto, California. With a complete entourage of family and friends filling his race space, the pressure to succeed mounted on Saturday evening as he staged his Kawasaki/Yokohama Tires/Bull BBQ SuperLite Truck before thousands of horsepower hungry race fans.

As the green flag dropped, Chad put his Yokohama Geolander AT-S tires and King Shocks to the extreme test flying over 100ft. table tops, attacking each corner while moving up two positions. When pressuring for the final podium spot, Chad became tangled with another racer forcing him back to sixth position! With the taste of the podium still in his mouth, Chad used his Lazer Star LX LED lighting for some extra clarity under the dark sky and pushed his Kawasaki SuperLite to the edge of control. By the final lap, he proved he was capable of a come-back by claiming 3rd place and boosting his series points total closer to a championship title.

RENO, NV— The last bolts are being tightened, the dents and gashes from last race’s crashes repaired, and the drivers itching to be back on dirt chasing the SuperLite Championship Series crown at the Surprise, Ariz. Speedworld Off-Road Park for rounds three and four of the Lucas Oil Off-Road Racing Series, April 16 and 17.

Walker Evans Racing’s RJ Anderson and General Tire’s Jeff “Ox” Kargola each jumped to the top of the leader board with their respective wins in the first two rounds of SuperLite racing action. But they’ll have to keep at bay a pack of hungry racers, including Torchmate’s CJ Greaves — Dirt Sports Magazine’s Rookie of the Year for 2010 — Dawson Kirchner, Jessie Johnson (brother of NASCAR champion Jimmie Johnson) and SiriusXM radio host Jason Ellis. skateboarder and MMA fighter

Yokohama Tires-backed Pat Clark and Kawasaki’s Chad George, who finished second and third respectively in the first round of the series, will pull out all the stops in their plight to conquer the Speedworld Off Road Park podium.

The highly competitive field will put on a horsepower-and-adrenaline-fueled show for the fans, trading paint, mashing fenders and jostling fiercely for position in the crowded and talented 2011 SuperLite racing field.

The two Surprise, Ariz. races are the third and fourth contests in a nationally-televised, 16-race series that culminates in the championship in December. SuperLite racing is part of the Lucas Oil Off-Road Racing Series.

The big air jumps, carnage-producing corners and fender-to-fender action of SuperLite racing has landed it coverage in CBS, SPEED TV, as well as features in publications that include Maxim, Auto Week and Road and Track.

For more information on the SuperLite Championship Series and SuperLite’s “Arrive and Drive” package, which turns race fans into off-road racers, go to: http://www.superlitechampionship.com

Rialto, California – The dawn of the 2011 Lucas Oil Off-Road Racing Series rises on the Phoenix, Arizona desert this weekend as Chad George spearheads his FUNCO Team into the season opener at Firebird Raceway.

Chad will seek the SuperLite championship in his new #42 Kawasaki Motor Corp. race truck and he will defend his UTV Modified title in his Monster Energy Kawasaki Teryx.  2010 was a strong SuperLite season with a solid second place finish, but Chad stands to top the podium for 2011.